Achieve efficient and refined operation management
"Internet + housekeeping" makes it easy to find nanny
Our reporter Jin Chen
Insufficient effective supply, low service satisfaction, and irregular industry development... Faced with various problems in the traditional housekeeping industry, the "Internet + housekeeping" industry model has emerged from the fiercely competitive housekeeping market in recent years and has become numerous consumers A new option for booking housekeeping services. With the increasing demand for housekeeping services in society, "Internet + housekeeping" relies on the advantages of new technologies such as big data and blockchain to bring new opportunities for the high-quality development of the industry.
"Accurate portraits" of supply and demand personnel
"This is the second customer I have served this year. In previous years, there are too many customers to be ranked." Since the beginning of this year, the number of orders received by Dong Liming, Gansu's "Gold Medal Sister", has been much less than in previous years. None of the orders were received; on the other hand, Ms. Li, who lives in Wuhan, urgently needed a nanny with rich experience in caring for the elderly and children, but was distressed because the housekeeping company had not been able to provide suitable candidates.
Practitioners are forced to be idle, while users who need it are "hard to find alone." Under the influence of the epidemic, the supply and demand breakdown of domestic workers has been further amplified. How to discover the needs of potential users and realize the efficient and accurate "fixed-point placement" of domestic service personnel has become the key to all major government enterprises out of the predicament.
"Compared with traditional housekeeping, the'Internet + housekeeping' model can effectively bridge the information gap between the supply and demand sides." Xin Heng, founder of Volkswagen Artisan, said that Internet housekeeping can use new technologies such as big data and artificial intelligence to help customers Carry out "precise portraits" with housekeeping personnel to help the industry achieve refined operation management that efficiently matches supply and demand.
It is reported that Volkswagen Craftsman has realized the online management and operation of the platform through the self-developed technical system. Relying on big data analysis, the intelligent dispatch system conducts horizontal comparison from 8 standards including the skill requirements, service time and working status of housekeeping service personnel. , And intelligently match according to users' actual needs and usage habits to assist users in automatically dispatching orders.
Some experts said that the Internet platform can play a role in information screening and supervision and management. Through functional modules such as account management and credit points, it can establish an evaluation system for employers, intermediary companies and housekeeping personnel, conduct risk warnings, and protect the legitimate rights and interests of both parties.
Online "charging" to improve skills
"Gold Medal Confinement" development, nursing practice, cleaning service process...During the epidemic prevention period, many housekeeping companies have opened multiple online training courses for practitioners who are stranded at home and cannot return to work, so that aunts can hurry through the learning network Class "Charging at home" to further improve the professional skills and service quality of housekeeping.
"The online training model breaks the limitations of learning time and place, making housekeeping practitioners more willing to participate in training." Xia Jiehua, who has been engaged in housekeeping services for 10 years, said that the offline training organized by the company previously required centralized classes, and many were working Of practitioners can’t spare time to participate in training, which also makes the overall improvement of the domestic staff slower.
This year, a training product "Pei Kao Tong" that integrates online training, practical demonstration, online assessment, and electronic certification has attracted the attention of the housekeeping community. Since its launch, nearly 20,000 users have logged in to the client to learn every day. According to Xia Jiehua, the online training of "Peikaotong" uses a mobile app as the carrier. The content is mainly 3 to 8 minutes of practical demonstration videos. It is not only easy to learn and accept, but also very suitable for domestic workers who have fragmented free time. Watch after work. "After the trainees are registered, they can use the rest time to study even during their on-the-job service, so that they can truly achieve both training and business."
Ensure service quality is not compromised
As a loyal user of an online housekeeping platform, Mr. Li, a "post-80s" office worker who lives in Beijing, favors the "one-stop service with clear standards and transparent cost" provided by Internet housekeeping. "The cost of each service on the platform is clearly marked, and the cleaning standards and corresponding working hours in different areas of the room are also informed."
Relying on technical advantages such as big data information management, in recent years, Internet housekeeping platforms have established unified service standards and specifications, and on this basis, they have sought to innovate in management models to provide customers with better services while enhancing corporate competitiveness. Experience.
In order to allow users to place an order with peace of mind, many housekeeping platforms have also set up a "historical service evaluation" section, where users can score and evaluate housekeeping service staff in terms of service quality and charging standards after the order is completed, and choose housekeeping services for later consumers. Personnel provide basis and reference. At the same time, the evaluation system can encourage housekeeping service personnel to comply with regulations and ensure that service quality is not compromised.
The Internet housekeeping platform also provides a more complete career guarantee for many housekeeping practitioners. In addition to providing work insurance for housekeeping service personnel, some housekeeping platforms have also begun to explore the establishment of a "employee system" management model to improve the professional quality of housekeeping service personnel through unified management and incentive systems, and open supervisors, area managers and other positions to rise Channels, attract more young employees with high academic qualifications to enter the housekeeping service team.
"From the perspective of industry development,'Internet + housekeeping' is a trend and a means that must be relied on." Xin Heng said that as the market becomes more and more standardized, Internet housekeeping needs to further rely on technological advantages to innovate and continuously improve housekeeping services. And standards to seize the opportunity to develop a more diversified housekeeping service model.