China News Agency, Sanya, August 24 (Reporter Wang Xiaobin) After losing the 2020 Spring Festival Golden Week due to the sudden new crown pneumonia epidemic, Sanya tourism has shown a "hot recovery" in the traditional summer off-season.
Sanya is a famous tropical coastal tourist city in China, receiving tens of millions of holiday tourists every year. The new crown pneumonia epidemic brought Sanya tourism to an abrupt halt in late January. After a month of suspension of business for travel sites, they began to climb from the bottom of the valley.
After implementing strategies such as "Hainan people travel to Hainan" and "price-for-quantity", Sanya's tourism industry aims to do marketing in the summer. In the context of China's domestic epidemic prevention and control situation continues to improve, with the help of parent-child tours, tax-free shopping tours, and hotels New popular travel methods, such as holiday tours, have promoted Sanya to become one of the regions where the domestic tourism industry has resumed prosperity first.
According to data released by the Sanya Municipal Bureau of Tourism, Culture, Radio, Film and Sports, in July, accommodation facilities in Sanya received 1.6232 million overnight tourists, a year-on-year decrease of 2.73% and a month-on-month increase of 32.51%. The total income of overnight tourism was 3.929 billion yuan (RMB, the same below), an increase of 5.70% year-on-year and a big increase of 94.02% month-on-month.
Fresh seafood is a specialty of Sanya. "At present, the number of people at the Sanya seafood catering market and the price per customer are higher than in previous years." said Wang Pei, secretary-general of the Sanya Seafood Catering Association. After a wave of "shuffle" in the catering industry, many new players have come to the market. The center of the district spreads to the Haitang District and Yazhou District on the east and west sides.
Luxury hotels gather in Sanya. Chen Cheng, the marketing director of Dadonghai Hotel, noticed that after the domestic epidemic prevention and control achieved initial results, the high-end resort hotels in Sanya took the lead. By the end of July, this wave of heat had passed to mid-range hotels. "Recently, the rooms are becoming full. The residents are mainly composed of business people who are optimistic about the free trade port policy to seek business opportunities and young families on summer vacation."
Statistics show that while international flights have not resumed, the number of domestic flights and passenger throughput at Sanya Phoenix International Airport has gradually returned to the same period last year: in July, the number of flights and passenger throughput at Sanya Airport rose sharply from the previous month.
Car rental and self-driving is the choice of many tourists to deal with the epidemic. Online travel agent Ctrip noted that in June, while car rental orders increased, the number of tourists renting sports cars in Hainan was more than three times that of last year, and sports car rentals in Sanya grew the fastest.
On the way to some well-known scenic spots in Sanya, self-driving vehicles stretch for hundreds of meters and wait to enter the parking lot. "The tourist group dispersion ratio has changed from 6:4 in the past to 4:6 now." In order to further adapt to the "individual travel age", Wu Jinghua, a staff member of the marketing department of Tianya Haijiao Scenic Area, said that the newly opened tourist center in the scenic area is in addition to normal ticket purchase , Also added a mother and baby room, luggage storage, children's play area, smart display area.
The new tax-free policy for outlying islands implemented in June this year has greatly stimulated tourists' enthusiasm for shopping. In Sanya International Duty Free City, the Fragrance Commodity Zone is a busy city, the store has added a dedicated cash register here for pregnant women and other special populations to ease the pressure on cashiers during peak hours. In the past, the “cold” jewelry store had customers at the door. In order to ensure the shopping experience, the door was blocked and queued to limit the flow.
Renting a yacht out to sea is a popular new game in Sanya in recent years. "The number of yachts going to sea has long been restored, and there is still a significant increase in holidays." Hongzhou Group Chairman Wang Dafu showed reporters a mobile phone video shot recently. In the picture, various large and small yachts filed out from the port, a busy scene. According to the statistics of the Sanya Maritime Safety Administration, in July alone, the number of Sanya yachts reached 13,605 and the boats carried 91,389 tourists, more than double the year-on-year increase.
"The hot recovery of summer tourism in Sanya has exceeded some of our expectations." Ma Nan, director of the marketing department of Sanya Tourism Promotion Bureau, believes that the instability of foreign epidemic prevention and control has allowed Sanya to undertake most of the planned outbound passenger flow and the tourism market. The software and hardware have accepted the inspection and experience of customers who have higher requirements for quality, "it is a great encouragement for us to build an international tourism consumption center." (Finish)