Ford will present a brand new racing car at the opening night of Gamescom, Europe's biggest video game event, on August 27. Originality of the vehicle: it was designed in partnership with gamers.
This car is the culmination of the automaker's “P1” project. Ford relied on its esports team, Team Fordzilla, to design it, Presse-Citron reports . This is a first in the automotive industry.
This year at Gamescom, Ford will lift the veil on its P1 project, the first racing car designed in a collaboration between players and an automobile manufacturer. https://t.co/N98F3YEzTy
- Lemon squeezer (@pressecitron) August 22, 2020Ford wants to prove its commitment to gaming
Ford has also published several polls on social media. Gamers around the world had the opportunity to choose the exterior design of the vehicle, the appearance of the interior of the cockpit but also certain specific features of the engine.
“We keep experimenting and pushing the boundaries […] using our unique position to make fascinating projects, like the P1 project,” said the e-sport team's communications director. Team Fordzilla has teams in several European countries. For the 2019-2020 season, she even entered the Le Mans Esports series.
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