(Entering my well-off life) "Internet celebrity check-in places" outside the Great Wall: "Yellow flowers" everywhere and "gold"

  China News Service, Taiyuan, August 20th, title: "Internet celebrity check-in places" outside the Great Wall: "yellow flowers" everywhere and "gold"

  Author Yang Jieying

  "Modao farmhouses have no precious jade, yellow flowers everywhere are golden needles." Walking on the "Wangyou Avenue" in Yunzhou District, Datong City, Shanxi Province, there are yellow flowers on both sides of the road, just like Jiangnan.

  Standing in the yellow flower planting base, watching the tourists coming to take pictures, Yunzhou District Zhihai Yellow Flower Planting Professional Cooperative Supervisor Yang Qi told reporters, “'Growing yellow flowers is like growing gold.” Why? Planting 1 mu of yellow flowers equals planting. 10 acres of corn. Isn't this yellow flower full of gold?"

Yang Qi, supervisor of the Zhihai Yellow Flower Planting Professional Cooperative in Yunzhou District. Photo by Zhang Linhu

  Yellow flower is also called Wangyoucao. Yunzhou District is China's largest traditional producing area of ​​yellow flowers and is known as the "Hometown of Yellow Flowers". "Datong Huanghua" is a geographical indication protected trademark in Shanxi Province.

  “I’ve been picking yellow flowers since I was young and have a relationship with yellow flowers. In the past, people in our village would use their best land to grow yellow flowers. In 1992, I went to Hohhot, Inner Mongolia to sell yellow flowers. The dried yellow flowers sold for more than 3,000 yuan." Yang Qi said that although yellow flowers are like gold, for a long time, because of the long planting cycle, slow results, short picking period, and insufficient labor, the local area has never formed a scale. Chemical planting.

The planting bases of "Datong Yellow Flower" and Yang Qi have also become "net celebrity check-in sites." Photo by Yang Jieying

  Daylily cultivation in Yunzhou District covers 10 townships and 175 administrative villages. In 2011, the local area established day lily as the leading industry of "one county, one industry". At the same time, in response to the actual financial difficulties of poor households, a supporting policy was also introduced: an additional 500 yuan subsidy for 1 mu of yellow flower growers.

  Hearing the news, Yang Qi actively ran among the farmers, driving more than 50 poor households in the village and transferring more than 500 acres of land. The yellow flower planting professional cooperative was established that year to unify planting standards and processing quality. Because of the high quality of yellow flowers, the price is better Ordinary processing costs 4 yuan per catty higher, and this alone adds more than 1 million yuan in revenue. Yang Qi became a well-known local leader in getting rich.

After picking the yellow flowers, the fresh yellow flowers are directly sorted and steamed on site. The dried yellow flowers will be sold throughout the country. Photo by Yang Jieying

  As a representative of the Shanxi Provincial People's Congress walking out of the field, Yang Qi is wholeheartedly thinking about how to expand and strengthen the yellow flower industry and help more villagers get rid of poverty and become rich.

  Yangqi's cooperative implements the "three unified" management model of "unified technology, unified management, and unified purchase" for base growers, and provides free planting technology training and pest control to base farmers, effectively enhancing the production efficiency of the base.

  "We have transferred more than 500 acres of yellow flower land from 108 impoverished households in neighboring villages this year to build an organic yellow flower standard base. The annual rent per acre of land is 500 yuan, and the seedling money is 3,000 yuan to 5,000 yuan." Yang Qi said that with this item alone, On average, each household can increase income by 15,000 to 20,000 yuan.

  In the Huanghua poverty alleviation workshop, villager Yang's teacher is busy buying yellow flowers picked by local villagers. "I can receive an average of more than 20,000 catties a day, and forty to fifty thousand catties in peak season."

"Datong Yellow Flower". Photo by Yang Jieying

  Unlike previous years, for the first time this year, the local area set up a yellow flower processing point in the ground. After picking the yellow flowers, the fresh yellow flowers are directly sorted and steamed on site. The dried yellow flowers will be sold throughout the country.

  According to reports, the price of dried yellow flowers has increased from the previous purchase price of about two yuan per catty to nearly 30 yuan. This not only increases the value of yellow flowers, but also allows the development of the yellow flower industry to benefit local people by hiring low-income villagers in the surrounding area.

  In addition, as the deputy head of the Huanghua Professional Liaison Station on behalf of the Yunzhou District People’s Congress, Yang Qi actively helped the village’s yellow flower cooperatives and farmers to sell yellow flowers. By implementing the industrialized business model of “company + base + farmer households”, more than 5,000 poverty-stricken households in the surrounding area were driven They have planted more than 20,000 mu of yellow flowers and sold more than 100 million yuan to help large yellow flower growers in Yunzhou District and Guangling County.

Villager Yang's teacher is busy buying yellow flowers picked by local villagers. Photo by Yang Jieying

  In 2018, Yang Qi's cooperative was named the "Excellent Poverty Cooperative" by the local area for poverty alleviation. In 2020, Yang Qi was named "Advanced Individual in the Development of Huanghua Industry in Datong City".

  Today, the yellow flower planting area in Yunzhou District has reached 170,000 mu, 15 leading processing companies, 95 yellow flower professional cooperatives, and 8 national brands... Last year, the annual output value of yellow flowers in the entire district reached 700 million yuan. The establishment of cooperatives led poor households to plant 38,000 mu. "Datong Huanghua" industrial poverty alleviation experience was selected as the second batch of typical examples of industrial poverty alleviation in the country.

  The planting bases of "Datong Yellow Flower" and Yang Qi have also become "net celebrity check-in sites." Tourists from all over the country came to visit his yellow flower planting base, and merchants from all over the country competed to place orders. Yellow flowers have become the "rich flower" for local poverty alleviation and rural revitalization. (Finish)