China-Singapore Jingwei Client August 20th (Zhang Meng) August 20th is the full moon day when theaters resume work. According to data from the National Film Specialty Office, as of 0:00 on August 20th, Beijing time, the national box office has exceeded 10.1 100 million, over 33 million people watched the movie.
Theater resumption rate exceeds 83%
Single day box office rose to 10 million yuan
Source: Beacon Professional Edition
The Beacon Professional Edition shows that as of August 18, the number of theaters nationwide had resumed work at 9,022, with a resumption rate of 83.4%. The single-day box office went from one million yuan to ten million yuan in the initial resumption of work.
In terms of provinces, the top five provinces with resumption rates are Jiangxi, Tibet, Henan, Anhui, and Shandong, with resumption rates of 95.4%, 95.0%, 92.6%, 90.6%, and 90.1%, respectively.
According to the Maoyan Professional Edition, since the theater resumed work (July 20-August 20), a total of 47 new films were released, 49 films were re-screened, and 1 film was released.
According to data from the National Film Funding Office, from July 20 to August 19, the top three in the box office were "Eight Hundred", "Harry Potter and the Sorcerer's Stone" and "Star Crossing". 126 million, 116 million box office.
The audience lined up at the cinema to check the tickets. Photo by Zhang Yanzheng, Sino-Singapore Jingwei
Attendance rate of multi-regional theaters increased to 50%
Institutions: Conducive to increasing box office and reducing pressure on theater costs
On July 16, the National Film Administration issued a notice announcing that low-risk areas can resume opening operations in an orderly manner on July 20, provided that the various prevention and control measures of cinemas are effectively implemented. Medium and high risk areas are temporarily closed for business. And all tickets are sold online by real-name reservations and contactless, and the attendance rate of each show shall not exceed 30%.
At the same time, film screening venues reduced the number of screenings, and the daily schedule was reduced to half of the normal period. The viewing time was controlled to not exceed two hours per session, and the break time between the venues was extended.
On August 10, the Market Management Department of the Ministry of Culture and Tourism issued the "Guidelines for the Prevention and Control of Epidemics in Theaters and Other Performance Places Reopening" (Third Edition). The number of audiences in theaters and other performance venues shall not exceed 50% of the seats in the theater.
According to media reports, the attendance rate of cinemas in Beijing, Shanghai, Tianjin, Jiangsu, Jiangxi, Sichuan, Shandong, Fujian, Chengdu, Hangzhou, Yunnan and other places will increase to 50% from August 14. At the same time, about China The restrictions on field breaks have also been relaxed, and movies longer than 2 hours can be played continuously.
In an interview with the Sino-Singapore Jingwei Client, Zhu Zhu, an analyst at Guohai Securities Media, pointed out that the attendance rate and the adjustment of the 2-hour movie viewing were due to changes in the external environment, and the external epidemic gradually eased; in mid-August, blockbuster movies such as "Yubai" are scheduled This move is also from the user’s point of view, considering the fine-tuning of the policy. For users, watching movies for more than 2 hours without having to leave in midfield will have a better experience; for film and television companies, the increase in attendance can get more potential box office, which is also good for theater chains and film distributors.
Mo Zheng, vice chairman of Tianjia Pictures and writer of "Crazy Movie Circle", told the Sino-Singapore Jingwei client that this action shows that the effect of gradually opening up theaters is good and safe, and the audience's willingness to watch movies is relatively large. The safety capacity is relatively sufficient. The increase in attendance will also help increase theater revenue.
Fu Yalong, deputy general manager of the Yen Data Solution Center, believes that the overall effect of epidemic prevention and control is still relatively good. On the basis of epidemic prevention and control, we must fully consider the key issues facing the film market after the resumption of work, and activate the content supply side. And consumer demand side. Appropriately increasing the attendance rate and duration will help increase the box office and reduce the cost of theaters, facilitate the release of longer headline movies, activate the content supply of new films and audience viewing consumption, and jointly boost the movie market to a certain level as soon as possible.
Many blockbuster movies have announced the finalization
Get together for Chinese Valentine's Day and National Day
Tanabata file video poster. Source: Movie Official Weibo
On July 16, after the theater resumed work, the first batch of new films "I am waiting for you at the end of the world" and "Buckwheat Going Crazy" announced the release of Tanabata Valentine's Day (August 25). In addition, on August 6th, the imported movie "Little Women" released the final poster and announced the final release on the Qixi Festival.
On August 2, the movie "Yao Hundred" was announced to be released nationwide on August 21. The film opened in some theaters across the country on August 14. As the first blockbuster to be released after the relaxation of attendance restrictions, the box office performance of "Yai Hundred" became the focus of the market. As of 0:00 on August 20, the box office of the film has exceeded 170 million.
National Day movie posters. Source: Movie Official Weibo
In addition, many blockbusters are aimed at this year's National Day files. On July 20th, as a sister chapter of "My Homeland and Me", the luxurious cast of "My Hometown and Me" was exposed to the posters and announced the 11th National Day.
On August 12, "Youth Edition Chinese Partners" "Get Home at One Point" officially announced the National Day files.
On August 16, the original "Spring Festival" blockbuster film "Jiang Ziya", which was the first to return to theaters, was announced to be released nationwide on October 1.
On August 17, the movie "Win the Championship" was announced on the official Weibo and will be released nationwide on September 30.
In addition, on July 22nd, the first movie of the Lunar New Year file is finalized, and "Bomb Disposal Expert 2" will return on December 24.
In terms of film scheduling, Mo Zheng said that the general cinema schedule is mostly determined by the schedule manager, whether the decision can be delegated to the audience, so that the audience can vote for the films they want to watch at home, according to the voting arrangement, which is also helpful to understand the audience. Information to track the movement of the viewers in time.
How to revitalize the film and television industry in the future?
Industry insiders: support the content creation of film companies
Wind data shows that as of August 19, among the 20 film and television-related listed companies, 14 companies have issued semi-annual reports or semi-annual performance forecasts, of which 6 companies have lost money and 4 have made profits (2 companies have seen a sharp decline in net profit) , The performance of one company decreased slightly, and the performance of three companies was uncertain.
Zhu Zhu believes that the loss of many listed film and television companies in the first half of the year is a reasonable expectation. For the film industry, the loss of the first half of the year is an external uncontrollable factor. With blockbuster films being set, it will help related companies to recover their performance in the second half of the year, and can use capital market financing to increase the size of the main business and increase market share during the downturn of the industry.
In Fu Yalong’s view, after the resumption of work, there are not too many options for cinemas. They are more focused on targeted user marketing in combination with released films. The main problem in the film industry is on the content side, and the epidemic has affected Problems such as the progress, the number of new films that can be released, and the quality of the new films may appear over a period of time. The content creation of film companies should be supported as much as possible. Some of the problems encountered by film and television companies have appeared before, and the epidemic may have exacerbated these problems.
Speaking of the revival of the film and television industry, Mo Zheng pointed out that only good works can attract audiences. The first is to refine the market, develop a variety of themes for different audiences, avoid rushing to follow suit, waste resources, and encourage the development of differentiated works. (Zhongxin Jingwei APP)
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