Xinhua News Agency, Beijing, August 16 (Reporter Wang Xi) Plateau yak meat, organic strawberries, deep forest hundred nectar... Recently, relevant officials from 8 central enterprises including CNOOC, State Grid, and National Energy Group entered the live broadcast During the period, we recommend to consumers special products from deeply impoverished areas such as the "Three Districts and Three States".
"The total number of viewers of the 5-hour live broadcast reached 3.87 million, and the total sales of agricultural products for poverty alleviation exceeded 11.29 million. An online sales channel was established for the'three districts and three states', which enhanced the recognition and added value of local specialty product brands, and further consolidated Achievements in poverty alleviation." The relevant person in charge of the Press Center of the State-owned Assets Supervision and Administration Commission of the State Council introduced.
This event is another measure taken by the SASAC and central enterprises to solidly promote poverty alleviation through consumption. Since the beginning of this year, the State-owned Assets Supervision and Administration Commission has organized a special campaign for poverty alleviation through consumption by central enterprises, and through a combination of online and offline methods, it has helped solve the problem of selling agricultural products in poor areas. As of the end of July, central enterprises had purchased and helped sell 3.17 billion yuan of agricultural products in poor areas.
Offline, the special action for poverty alleviation by central enterprises for consumption organized central enterprises to connect with designated poverty alleviation counties, forming a list covering more than 1,800 agricultural products in 178 counties. In the procurement process, central enterprises have given preferential support to Hubei, which has been severely affected by the epidemic, and have purchased 219 million yuan of agricultural products in Hubei.
E-commerce platforms are an important channel for consumption poverty alleviation. The State-owned Assets Supervision and Administration Commission of the State-owned Assets Supervision and Administration Commission of the State Grid Corporation of Sales channels. At present, the platform has opened 94 poverty alleviation centers for central enterprises and listed more than 4,000 special agricultural products in poor counties.
In addition, relying on the consumption poverty alleviation e-commerce platform of central enterprises, the State-owned Assets Supervision and Administration Commission also organized the "Hundred Counties and Baipin Central Brands" media dissemination campaign, and promoted industrial poverty alleviation through various methods such as public service advertisements and live broadcast of goods. At present, the event has launched 12 live broadcasts, driving the sales of agricultural products in poor areas to exceed 23 million yuan.