[Explanation] Goji berry latte, spleen-invigorating American style, swelling and swelling osmanthus honey bean kabu... Recently, the Chinese time-honored Tongrentang cross-border new retail launch of health herbal coffee has attracted consumers’ attention, and Tongrentang has also instantly become an Internet celebrity check-in place .
[Commentary] At noon on August 14, the reporter came to this Tongrentang Zhima Health No. 1 store near Shuangjing, Chaoyang District, Beijing. The dynamic music and golden-brown decoration, if not for the diffuse fragrance of medicine and the medicinal materials displayed on the showcase, it would be difficult for people to associate it with Tongrentang.
Inside the bar, the barista is busy with work: mix the licorice juice with the coffee, pour the whipped milk and pull the flowers, and a cup of hot licorice latte is made.
[Concurrent] Barista Li Shengli
The coffee now made has added some herbs, combined with the herbal characteristics of Tongrentang. There are wolfberry latte, mother herb rose latte, and licorice latte.
[Explanation] Li Shengli has been a barista for many years. After he came to Tongrentang, he realized that he could understand coffee from the perspective of Chinese medicine. The coffee that relieves wind and relieves pain is matched with Chinese herbs such as wolfberry, tangerine peel, and cinnamon, which is refreshing and healthy.
[Concurrent] Barista Li Shengli
Like wolfberry latte, we will soften the wolfberry, squeeze it into a pulp, and add it to coffee. Its effect is to nourish the liver and kidney. For these people who often stay up late, drinking some wolfberry latte is better, not only refreshing The brain is still healthy.
[Explanation] Attracted by herbal coffee, many young people have met Tong Ren Tang. In the afternoon, Ms. Wang met with her friends and walked into the physical store of Tongrentang for the first time. She also gave her own comments on the motherwort rose latte that she just tasted.
[Concurrent] Customer Ms. Wang
I think it’s quite novel, because I’ve never drunk this combination of Chinese medicine and coffee before. I think it tastes pretty good. It basically maintains the taste of coffee, and it has a special feeling.
[Explanation] In addition to selling herbal coffee, the reporter noticed that the store also provides packaged retail products such as health soup, congee, pastry bread, and bird's nest. The second floor of the store also retains a Chinese pharmacy and a clinic. The staff told reporters that coffee is not the focus of Tongrentang's crossover, and they hope to use coffee and FMCG products to divert traffic and create a healthy experience space.
[Concurrent] Su Xiaohang, Head of Publicity of Tongrentang Zhima Health Brand
In the traditional sense of Tongrentang, including the elderly, I can think of Tongrentang as if I was sick. I came to see a doctor, asked a doctor, grabbed the decoction and got my pulse, and I went home. In the future, we may even want to create the same medicine and food. , It’s not that you come to Tongrentang and I will prescribe you a supplement. You can just go home and take the prescription medicine. In the future, we may want to do something for the big health field.
[Commentary] According to Su Xiaohang, Tongrentang Zhima Health Store is not a simple attempt, but has been in existence for a long time. In the future, they plan to deploy at least 1,000 physical stores across the country and 300 stores in Beijing.
Reporter Liu Chao reports from Beijing
Editor in charge: 【Luo Pan】