China News Service, Shaoxing, August 9th (Reporter Xiang Jing) "At present, the peach-shaped plum planting area in Jinting Town is 25,000 mu, with an average annual sales of more than 200 million yuan (RMB, the same below). "Golden fruit"." Shengzhou, Shaoxing, Zhejiang is the "hometown of peach-shaped plums" in China. This year's peach-shaped plum sales season has just passed, said Hu Xiaodong, deputy mayor of Jinting Town, Shengzhou. The peach-shaped plum is a unique plum variety with a fruit shape resembling a peach and plum.

Farmers pack peach-shaped plums. Photo by Sun Jing

  When the industry finds the right place, a well-off society has its head. Huatang Village, Jinting Town, is the place where the great calligrapher Wang Xizhi returned to his later years, and the mountains in the depths are like a paradise. The Xizhi culture of more than a thousand years is like a link, crossing the "barrier" of the lofty mountains, connecting the peach and plum industries in the surrounding areas, and realizing the "peach and plum everywhere" in the mountainous area.

  In fact, Jinting has a thousand-year history of planting green plums. The villagers are self-sufficient and self-produce and sell. "Although Jinting is deep in the mountains, it has a special geographical location. It is located at the junction of Shengzhou, Xinchang and Ningbo Fenghua. Since ancient times, it has also been a market place for ten miles and eight townships." Hu Xiaodong said that in the 1950s, Fenghua Peach, which had already enjoyed a reputation, Coming to Jinting, grafting with the green plums of Jinting, the peach-shaped plums formed by the suitable climate and environment are deeply loved by the public, and the fruit industry here has also undergone tremendous changes.

A shadow in Huatang Village. Photo by Sun Jing

  After tasting the "sweetness", the local area will develop peach-shaped plums as a pillar industry for increasing farmers' incomes in mountainous areas and rural economic growth, and push the large-scale production of peach-shaped plums into the "fast lane" with the model of "large households with retail investors". Today, Jinting Town, the source and main producing area of ​​peach-shaped plums, has an annual output of 20,000 tons of peach-shaped plums, and the fruits are sold in Shanghai, Guangdong, Fujian and other cities.

  Especially thanks to the e-commerce Dongfeng in Zhejiang, the “big internet province”, in the past five years, e-commerce sales of peach-shaped plums have accounted for more than 50% of total sales. In July this year, the "Shengzhou Peach-shaped Plum" e-commerce service center built by Jinting was put into use, and it is opening a new sales model by integrating online live broadcast and centralized procurement.

  Except for the peach-shaped plum "bonanza" on the deep side of the mountain, on the other side of the mountain, there are still many Wang Xizhi relics in Shaxi Town, Xinchang County, Shaoxing City. Catalyzed by the concept of "cultural family relationship" and regional integration development, Shaxi Town aimed at a small peach, and through mutual learning and reference with "next-door neighbors", it strengthened the "industry at home".

Shaxi peaches on the branches. Photo by Sun Jing

  "Our peaches are planted on the mountain. The soil is good, the light is good, and the peaches taste good." Sun Yuzhong is the head of the Dawushan Peach Professional Cooperative in Shaxi Township. He led in the late 1990s Four households of villagers introduced peach plants from Fenghua, and the results were popular in the market.

  After more than 20 years of development, the barren hills in Shaxi Town have been transformed into peach forests, with a planting area of ​​more than 8,000 mu and annual sales of 160 million yuan. Chen Kefeng, Secretary of the Party Committee of Shaxi Town, introduced that since 2019, they have organized farmers to study and exchange e-commerce sales in Jinting Town, hoping that the peach and peach-shaped plum can "join together" to create a better peach and plum industry band. (Finish)