controversy over the so-called'back advertisement', which recently received an advertisement fee from YouTube and filmed a video, has not been properly marked. While the popular YouTubers apologized, the FTC announced that it would also crack down.
For more information, reporter Kim Ki-tae will deliver.
Tsuyang, a popular eatery YouTuber with over 2.6 million subscribers.
In recent years, the so-called'back advertisement' was controversial that it did not mark a video on the video it made.
[Tsuyang/Youtuber: I didn't put advertisements on several videos at the beginning of the broadcast. This is obviously wrong and I apologize.]
He said he would also stop working on YouTube.
Other popular eater YouTubers, Moon Bok-hee, Yang Fang, Embro, and Hamji, also apologized for missing advertisements.
Earlier, celebrities such as stylist Han Hye-yeon and singer Kang Min-gyeong were criticized by producing videos as if they had chosen, even after receiving money from advertisers.
It's a back-advertisement.
As a result of analyzing the advertisement posts of 60 top influencer accounts last year by Korea Consumer Resources last year, 7 out of 10 were revealed as'back advertisements'.
With the rise of the YouTube market, popular YouTubers have a strong fandom and a lot of influence.
Although YouTube's back-advertising practices are deeply rooted, there are few sanctions related to broadcasting laws and regulations.
As the criticism that YouTube is in the blind spot of regulation has grown, the Fair Trade Commission announced the sudden crackdown on advertising in accordance with the amendment that will take effect next month.
Youtubers should clearly state the economic cost of financial support and sponsorship for related content in the future.
(Video coverage: Sungil Kim, Video editing: Seunghee Lee)
Tsuyang, the'popular eatery', eventually retires... YouTube'back advertisement' rippled
The controversy of the so-called'back advertisement', which has not been properly marked after receiving an advertisement fee from YouTube recently, has been hot. While the popular YouTubers apologized, the FTC announced that it would also crack down.