(Economic Observation) Seize the opportunity of "domestic cycle" Chinese foreign trade factories "enter Taobao" in large numbers
China News Agency, Beijing, July 31st (Reporter Wei Xi) "How can we make our Taobao store up in two months?" On the 31st, at the Suzhou International Expo Center, a silk factory manager was worried. Asked the Alibaba staff present. Under the epidemic situation, many foreign trade companies have blocked their overseas orders and faced challenges in their development and survival. "Online business" has become a new way for many foreign trade companies, especially small and medium-sized enterprises.
At this time, China proposed to "accelerate the formation of a new development pattern with domestic and international cycles as the main body and mutual promotion of domestic and international cycles", pointing out the development direction for foreign trade factories in these difficulties. The new round of "entry Taobao" that Chinese foreign trade factories are setting off also echoes this policy.
According to customs data, in the past year, most of China's import and export companies came from the three provinces of Guangdong, Jiangsu and Zhejiang.
According to data from Alibaba, since the epidemic, more than 40,000 new Taobao stores have opened every day, with Guangdong, Jiangsu and Zhejiang being the main players. Among them, the growth rate of foreign trade factory-type businesses doubled year-on-year.
In Jiangsu, companies in more than 20 industrial belts, including silk, home textiles, toothbrushes and even seafood snacks, are vying to sell online; traditional manufacturing industries in Zhejiang Jinhua, Huzhou, Taizhou, Wenzhou and other places have also set off a trend of "opening online stores"; in Guangdong , More than one hundred industrial belts "cloud recovery" on Taobao, the year-on-year turnover exceeds last year. In Guangzhou alone, 700 professional markets that once focused on offline have all joined Taobao, online "Nuggets".
Zhu Keli, Executive Dean of the National Research Institute of New Economics, said, “Recently, a new wave of'entry shopping' has been set off across the country, especially in areas where manufacturing is intensive. What is different from the several e-commerce trends in history is that this time The main body is mostly factories. These manufacturing enterprises, which used to be brand OEM or export-oriented production enterprises, have to expand the domestic market through "entering into Taobao" under the influence of the epidemic, the changes in the international economic and trade environment, and the digital transformation of the industry. Gain new impetus for self-help and corporate development."
In fact, looking at history, the emergence of the "entry into the Taobao" is actually an opportunity for traditional manufacturing factories to embrace digital upgrades.
On April 7 this year, Alibaba launched the Spring Thunder Plan again after a lapse of 17 years, to use digital capabilities to help foreign trade companies upgrade and transform. The four sales platforms of Taobao, Tmall, 1688, and Taobao Special Edition provide Chinese foreign trade factories with solutions for the entire development cycle from wholesale sales to brand building. In addition, as the latest technology, Taobao live broadcast has also become a powerful tool for foreign trade factories to sell online. "In the past, it was yelled to a few foreign customers. It is better to yell to tens of thousands of domestic consumers." A Guangdong merchant said.
Hu Qimu, the chief researcher of the China Steel Economic Research Institute and a special researcher of the China Enterprise Confederation, said that manufacturing enterprises are the mainstay of China's economy, and they create most of the tax revenue and employment. These factory-type enterprises have transformed to e-commerce and embraced the domestic market through the latest digital technology. This is a manifestation of China's economic resilience and will become a normal state of the Chinese economy in the future. (Finish)