Chinanews, July 30. On July 29, Alibaba's intelligent search App Quark officially announced the launch of the knowledge video product-Quark Z Video, which aims to establish a knowledge video content ecosystem for the next generation of search.
Yang Feng, head of Quark Z video and general manager of Big Fish, said at the scene that Quark will invest tens of billions of traffic to incubate tens of thousands of high-quality creators and support the construction of content ecology.
Yang Feng emphasized that Quark Z video is not a simple information aggregation, but a content knowledge base to make knowledge more efficient, intuitive, accurate and professional, and truly solve various practical problems encountered by users in work, study, and life. This is different from the information aggregation function of other search platforms, and it is a brand new path.
According to Zheng Sishou, head of Quark Product Center, in the era of information explosion, people's demand for efficient and accurate knowledge acquisition has greatly increased. Quark is committed to creating a better content experience for the next generation of intelligent search.
Yang Feng introduced that the main purpose of Quark Z video is to spread and share knowledge, and will be committed to solving various practical problems encountered in users' lives.
In the future, Quark will combine knowledge videos with search technology and algorithm capabilities to start with knowledge, search experience, audio-visual effects, etc., to provide producers and users with a richer, more vivid and interactive knowledge retrieval and consumption experience. Redefine knowledge learning.
The data shows that more than 50% of Quark users’ search needs currently show strong video intent.
Cheng Fei, head of Quark Z video operations, revealed that Quark users have a wide distribution of knowledge content requirements, covering more than 50 categories such as health, education, parenting, life, and entertainment. Among them, food, fitness, pets and education are the most popular.
Online communication with fresh college entrance examination students through knowledge videos can not only explain complex knowledge points more intuitively, shorten the distance with students, but also quickly accumulate knowledge points.
During the college entrance examination season from June to July this year, quark users showed a high level of enthusiasm for learning about the college entrance examination knowledge content. Only the search volume related to "the college entrance examination" increased 6 times compared with the previous month. Among them, the famous teacher Zhang Xuefeng is quite popular. He specially tailored a full set of knowledge videos for the college entrance examination volunteers for Quark users. The topics covered multiple dimensions such as psychological preparation before the exam, theoretical knowledge of filling in the volunteers, guide to avoiding pits, and preparation before university, which are quite popular among candidates.
Quark Z video will empower creators through the rich private domain marketing scenarios of cash, flow and Ali ecology.
For creators, Quark Z Video will not only invest 100 million yuan in cash, support high-quality content producers and high-quality MCNs, and invest tens of billions of traffic to empower high-quality content. It will also use the original content ecology to exceed 1 billion daily traffic and 100 million This kind of rights and multi-platform empowers creators. In addition, with the launch of the "Quark Z-Club Recruitment Program", Quark will also provide creators with traffic subsidies, fan acquisition, and commercial gifts through the establishment of an author academy, training and cold start resources for novices, etc. Energy rights.
Next, Quark will build an independent video consumption position and its own marketing position, and open up the Alibaba economy ecology, linking with Taobao, Tmall, Alibaba Cloud, Alipay, Alibaba Health, local life and other businesses to provide creators with more Private domain marketing scenarios create richer content monetization opportunities for creators.
As one of the products with tens of millions of users in Ali's innovative business group, Quark combines "search box + AI tools" to upgrade search quality through AI engines, build new search portals with AI tools, and create content + services in vertical fields The closed loop solves the practical problems of users. In the past year, the number of active quark search users has increased by 5 times, and the search volume has increased by 6 times.