Today, the results of the fourth issue of the polls, against the backdrop of the emerging Corona virus, are the company, Kekst CNC, the global company specialized in strategic institutional communication, which is one of the companies of the Publicis group.
The study revealed that despite the repercussions of the emerging Corona virus, which has exhausted the tourism sector globally, the United Arab Emirates has strong attractions for travelers and former visitors to the country.
She noted that at least two out of every five people who visited the UAE in the past three years, intend to return to the UAE within about a year, which indicates a loyal visitor base, with about 44% of former Emirates visitors from the United Kingdom planning to return within a year . France recorded the highest percentage of the four countries surveyed, as more than 54% of previous visitors revealed their desire to return to the UAE, while 43% of previous visitors in Sweden plan to return, and 40% in Germany.
The study showed, the position of the Emirates as one of the most tourist attractions in the world, where most of the previous visitors surveyed indicated that pleasure and entertainment were the main reason for the visit. The proportion of previous visitors from the United Kingdom accounted for 79%, 72% from Germany, 59% from Sweden and 55% from France.
Mazar Masoud, director of "CXST CNC" in the Middle East, said: "Sincere tourists who are eager to return to the UAE constitute an important economic catalyst, especially with the return of tourism activity gradually and facing the economic challenges caused by the epidemic (Covid-19), which It cast a shadow over the world’s hospitality and entertainment sector. The efforts made by the UAE government and the health authorities and authorities in the Emirates to respond to the epidemic deserve all praise. ”
He added, "While the UAE is strengthening its readiness to receive tourists every day, British and European tourists are beginning to set their travel plans for the coming year. This is an ideal opportunity for the Emirates to shed light on the preventive measures, enhance its position as a safe destination worldwide for work and tourism alike, and enhance the confidence of visitors and tourists in order to attract them. ”
According to reports, the contribution of the tourism and travel sector to the country's gross domestic product is likely to reach approximately 72 billion dirhams by 2027. According to the Dubai Tourism and Commerce Marketing Department, Dubai Tourism, the emirate welcomed more than 16.73 million international visitors in 2019 The spending rate was 27.9 billion US dollars (102 billion dirhams), and the sector's contribution to GDP was 11.5%.