Housekeeping platform "live to lead people", seeking change and innovation is the most valuable
“50% of our current signing volume comes from live broadcasts, and the on-site signing rate for live broadcasts may reach 25% to 30%.” Recently, the person in charge of an online housekeeping platform said that the innovative move of live broadcast referrals in the housekeeping industry is both It solves the customers' rigid demand for housekeeping services and promotes the gradual recovery of the industry. The convenience brought by this model during the epidemic has become increasingly popular among domestic service practitioners and employers, and the rate of participating employers and transaction transactions is continuing to rise. (See "Workers Daily" on July 24)
Some people will bring goods live, and some will “live people”. Live streaming promotes goods and services, while “live streaming brings people” promotes jobs and labor. Affected by the epidemic and other factors, the domestic service industry is still facing a lot of difficulties and is gradually recovering. The "live-broadcast leader" is a kind of beneficial innovation relying on Internet live broadcast resources and experience, which can bring out new opportunities for domestic service. Speed up the pace of industry recovery.
In the traditional housekeeping service search or contract model, housekeeping service practitioners often have to meet with their employers, or even go to the employer’s home to "try out". At present, the new crown pneumonia epidemic still occurs in some places, and the prevention and control of the epidemic has entered a stage of normalization. The traditional housekeeping model of finding people and signing contracts is bound to be affected to a certain extent.
This means that there will be a certain asymmetry in the supply and demand information between domestic service practitioners and employers, and there will be obstacles to communication. On the one hand, it is difficult for domestic service personnel to intuitively display and recommend themselves to potential employers, and it is difficult to fully grasp the demand information of each other; on the other hand, potential employers cannot grasp the supply information of domestic service practitioners, and it is difficult to contact the practitioners and Find someone who suits your needs. In this way, both parties are anxious, not only affecting the employment of domestic service personnel, affecting the service needs of some families, but also affecting the recovery and development of market players and even the domestic service industry.
The housekeeping platform launched the "live-carrying people" with reference to the live-carrying model. It can be described as a new breakthrough in employment promotion and labor promotion methods, which has produced better market and social effects, and also brought new inspiration to the entire industry. "Live-broadcasting people" takes advantage of the characteristics of the live-streaming format to build a face-to-face introduction, understanding, and communication platform for housekeeping staff and employers, which can gather more information resources, open up the problems and difficulties in the connection of supply and demand information, and reduce search Person or contract cost.
On the live broadcast platform, domestic workers can present themselves to many potential employers in a three-dimensional manner, express their employment direction and willingness, and potential employers can also have a more comprehensive, in-depth and intuitive understanding of domestic workers, so as to make choices more in line with their needs. It can be said that the "live-broadcast leader" is a multi-faceted trial between a domestic worker and a potential employer, which provides more convenience for both parties and more opportunities for signing contracts.
Cultivate new opportunities in the crisis and open new games in the changing game. Starting from June 2nd, Li Man, the instructor of the 2020 graduating class of the School of Electrical Engineering and Automation, Luoyang Institute of Technology, Henan Province, "sells students" in the live broadcast room-helping students find jobs, which has aroused public attention. Subsequently, the principal of the school also walked into the live broadcast room and recommended jobs to the 2020 graduates in the form of live broadcast.
In fact, the nature of the behaviors such as “bringing posts” by teachers and “pushing students” on the cloud is similar to the nature of “live-broadcasting people” on the home economics platform. They are both an initiative to seek change and innovation by taking the express train of webcast to solve the employment difficulties. Facing the difficulties encountered in the process of recovery and development or in the implementation of the "six stability" and "six guarantees" policies, all walks of life should have more similar awareness of seeking change and innovation. Only by making full use of various resources, drawing on useful experience, and actively trying to explore, will we get more new opportunities and create more new situations.
Li Yingfeng