(Fighting New Coronary Pneumonia) The Canadian Agency of the Ministry of Culture and Tourism of China promotes Chinese tourism with a new cloud model
China News Service, Toronto, July 26 (Reporter Yu Ruidong) Under the new crown epidemic, the two-way travel exchange between China and Canada has pressed the pause button, and resuming may be a slow and gradual process. Yang Wenting, director of the China Tourism Office in Toronto, recently told reporters from China News Agency that under the new normal of epidemic prevention and control, new media, new mechanisms, and new models will be fully utilized to carry out tourism promotion, telling Chinese stories to the world, spreading Chinese voice, and establishing The image of China will also be the new normal for future work.
Since the outbreak of the epidemic in Canada, the country's tourism industry has almost completely shut down, becoming the industry most directly and seriously affected. As the agency of the Ministry of Culture and Tourism of China in Canada, the work of the China Tourism Office in Toronto is inevitably affected. Since the Spring Festival, the series of promotional activities for Chinese tourism culture originally planned in Toronto, Vancouver, Edmonton, Calgary, and Ottawa have been cancelled.
In the face of the new situation, the office actively adjusted, based on the actual situation of the Canadian market, and made full use of existing channels and partners to shift its focus to online promotion.
Yang Wenting said that the office launched a series of activities in the "Cloud·Travel in China" in April, using independent websites, overseas video websites and social platforms to publish world heritage, ethnic costumes, food, festival customs and other themed photo exhibitions and multimedia content, as well as various parts of China Documentary videos such as tourism promotional films, museum cultural relics explanation films, Chinese martial arts, etc.
Since May, the office has added a "Cloud·Look at China" section, and every week it releases intangible cultural heritage videos of Chinese folk art, dance, and folklore, local sceneries of China and "Me and China" on various online platforms. Short video contest winning works, etc.
The office also publishes theme pushes on multiple overseas social platforms, opens photo walls, etc. to showcase China's long cultural traditions and rich tourism resources, enhance the influence of the "Beautiful China" brand, and enhance Canadians' understanding of China. At the same time, the office cooperated with large Canadian tourism wholesalers to link the topic pages to their websites and social platforms to promote to travel agents all over Canada.
The rich cloud content and hard-working promotion have received positive responses. Since the launch of the online promotion activities, the office’s website has received nearly 160,000 hits, including more than 140,000 hits on the relevant pages of “Cloud·Travel in China” and “Cloud·Watch China”.
A Canadian travel agent said, “This information helped me build up my knowledge about China at home during periods of business depression.” “These videos and pictures inspired me to want to learn more about Chinese destinations. I hope to do it again soon. back to China."
The current situation of China's epidemic prevention and control has improved, and the tourism market has gradually recovered. Canada is also promoting the recovery of tourism in a phased manner. Yang Wenting said that building an information service platform for the Canadian tourism industry, building travel business confidence in China, and regaining momentum for Canadian travel to China will be the next phase of the office's key tasks.
Yang Wenting revealed that the China Tourism Office in Toronto is currently actively preparing a series of online seminars for the Canadian tourism industry, focusing on the recovery of China’s tourism market, China’s policies and measures to promote tourism recovery, the latest tourism products and routes, as well as Hainan Freedom Trade ports, the construction of world tourist destinations in the Guangdong-Hong Kong-Macao Greater Bay Area, etc. contribute to the development of tourism economy. (Finish)