Hot Views
Big data, cloud computing, etc. have achieved explosive growth due to "unmanned" scenarios, and the artificial intelligence industry has also gained a budding foundation. With the wider application of artificial intelligence technology in the anti-epidemic process, the "non-contact" scenario was born. "Non-contact" is the latest development of the "unmanned" scenario, which provides a more powerful acceleration for the innovation and integration of various technologies, and brings new tracks and new formats.
What is scene innovation?
Scene innovation is an innovation paradigm that people have been concerned about in recent years. Scenario is a ubiquitous concept. The reason why it has become a hot word is that a group of new economic enterprises with explosive growth have emerged, which can innovate across borders and create new scenarios that change the world. Scene innovation presents a very prominent subversive innovation characteristic, it is not even a business created by entrepreneurs in the traditional sense. So, what exactly is scene innovation?
Scenario innovation should have the following elements: new scenarios that change the world, innovative practices for entrepreneurs, and innovative entities that achieve explosive growth due to cross-industry, and achieve subversive innovation.
There are many scene innovations that have a great impact on the world. If unmanned and personalized are the key features, it can be divided into four categories: "unmanned" scenarios, "platformized" scenarios, "personalized service" scenarios, and "intelligent" scenarios. "Unmanned" scenarios include unmanned retail, unmanned payment, and unmanned warehousing and logistics; "platformization" scenarios include shared travel, online live broadcast, and personalized education; "personalized service" scenarios include self-media and home intelligence; "Intelligent" scenarios include smart security and smart medical.
"Non-contact" is the latest development of the "no one" scene
The internal logic of the development of digital economy technology is "big data-cloud computing-artificial intelligence", and the logic of new economic scenario innovation is from "unmanned" to "non-contact". "Non-contact" is the latest development of the "unmanned" scenario, and is the most important innovation brought about by the application of various new technologies such as artificial intelligence and big data in the fight against the epidemic.
The "unmanned" scenario replaces field service personnel with intelligent machines, enabling people to obtain services through interaction with the machines. For example, scenes such as "unmanned supermarket", "unmanned express cabinet" and "unmanned factory" do not require on-site attendants or workers. The "non-contact" scenario goes a step further. People complete transactions and services remotely, realizing the "senseless" service of smart technology to people. For example, "non-contact" body temperature detection, "non-contact" cloud classroom, "non-contact" shopping, etc.
The innovation of the "unmanned" scenario is not only about technological innovation, but more importantly, the innovative arrangement of organizational methods-platform mode. The "unmanned" scenario innovation enterprise must become a platform enterprise. If the “unmanned” scenario requires companies to establish an open platform, then the “non-contact” scenario will greatly increase the diversity of platform access.
From "nobody" to "non-contact", it is a great change in human life style. Big data and cloud computing have brought about innovations in the "unmanned" scenario that has changed the world, and the "unmanned" scenario has achieved explosive growth; at the same time, the "unmanned" scenario has also enabled the growth of artificial intelligence technology. Today, artificial intelligence brings "non-contact" scenarios. In the "nobody" era, mobile phones are the sixth sense of humans, which greatly enriches people's perception. The "non-contact" scene greatly expands the reach and interaction of people, and the functions of mobile phones can be reached and surpassed only by voice, face, and vision.
The new track of non-contact economy has huge explosive power
With the deepening of economic globalization, various elements, including people, technology, and capital, are rapidly flowing around the world. Many medical experts pointed out that the global new coronavirus is difficult to completely eliminate in a short period of time, and there may be new situations. In this case, the "non-contact" scenario is not only for emergency, but for long-term needs. The "non-contact" makes sense because it is valuable for innovation. "Contactless" provides unprecedented scenarios, which can accelerate the innovation and integration of various new technologies, and bring new tracks and new formats.
The logic of the development of the new economy is "scene-track-new industry and new format". Scenario innovation can emerge explosive growth of new economic companies, then the track will take shape. There are now several scenarios in my country that contain new tracks with a trillion-level market scale.
With the development of full online, a number of new tracks for "unmanned" and "non-contact" scenarios have emerged. Among them, there are three categories with the most explosive potential: The first category is a new type of "unmanned" commercial infrastructure. Including live broadcast, mobile payment, e-commerce, and logistics; the second category is a new type of "unmanned" online social services, including online education, online medical care, intelligent transportation, and community life. Among them, online medical care has many "non-contact" scenarios; With the development of the "non-contact" scene, the third type of new track is also about to emerge. The Internet will penetrate into industry, scientific research, aerospace, and deep sea. Due to the development of "unmanned" and "non-contact" scenarios, a world where virtual and reality are closely integrated will emerge.
(The author of Wang Delu is the director of Beijing Great Wall Enterprise Strategy Research Institute)