The Dubai Gold and Jewelery Group reported that Dubai Summer Surprises offers improved gold sales since its inception by up to 20% during the current month of July, compared to regular periods, while the increase in sales with the support of those offers is expected to continue to similar rates during next month.
In statements on the sidelines of a press conference held yesterday from a distance between the (the group) and the Dubai Festival and Retail Corporation, she indicated that it is expected that sales of gold bars and gold products in the local markets during the third quarter will be close to their rates during the same period of last year, with the support of return Gradual tourism and air travel.
Increase stores
In detail, the Chairman of the Board of Directors of the Gold and Jewelery Group in Dubai, Tawhid Abdullah, said that “Dubai Summer Surprises” offers contributed to increasing sales of gold jewelery stores by rates of up to 20% during the month of July, especially those in commercial malls. These offers contribute to the continued increase in sales by similar rates during the month of August. He added that «the total number of stores from the members of the group that participate in the offers (Dubai Summer Surprises) has so far reached 150 stores, and it is expected that during the next few days it will reach 200 stores, with an increasing demand for participation in the offers, which are divided into gift withdrawals for purchases Or price cuts on jewelry, or reductions in workmanship in a number of stores.
Gradual improvement
Abdullah pointed out that «the markets are witnessing a gradual improvement in the gold trade sector, with the support of the gradual return of tourism and the provision of flights to different countries and receiving visitors from them, which supports the arrival of sales of alloys and crafts during the third quarter of this year to close proportions from last year, and may be Less between 10 and 15%, which is one of the positive indicators for the gold sector in Dubai, despite the current conditions to counter the spread of the Corona virus.
He pointed out that «the pandemic (Corona) made many gold trading companies in the world suffer from slow sales or security concerns over goods in times of closure, while companies operating in Dubai were distinguished by taking advantage of the security umbrella that made stores keep their goods without fear of their stores in times of closure In addition to the continuous coordination with Dubai Police and local departments to face the repercussions of the pandemic. He stated that «the group aims to increase the sales of its members through digital channels to reach 10% by the end of next year, by motivating them to switch to digital projects that have proven their activities during the (Corona) pandemic.
Important sectors
For his part, said the executive director of the Dubai Festival and Retail Festival, Ahmed Al Khaja, that "the gold and jewelry trade sector is one of the important sectors participating in the Dubai summer surprises campaigns," noting that "the gradual return of tourism is positively reflected on the markets, and it is natural for tourists to return Time from some countries. ”
He added, "Campaign offers in shopping centers have witnessed positive sales rates in various sectors since its launch on the ninth of this month until now, as the increase in sales is estimated at between 20 and 20%, with an increase in the demand for malls, to take advantage of offers of discounts and gift withdrawals." , Pointing out that «the advanced infrastructure in Dubai contributed to the success of the transformation of digital withdrawals, rather than the paper for the gifts of Dubai summer surprises, which is the largest session in its activities and offers».
Increase offers
Abdullah Al-Amiri, Director of the Promotion and Drawings Department, Director of Strategic Alliances at the Dubai Festival and Retail Corporation, said that “Dubai Holiday Awards” campaigns have been increased during the (Dubai Summer Surprises) campaigns to continue to five days, instead of three days previously, and include awards distribution With a value of 200 thousand dirhams, ”he pointed out that“ prizes offers throughout the summer campaigns include the distribution of more than 20 cars and cash prizes through the campaign to return to schools, in addition to the prizes (Sher Millionaire). ”