The passenger flow in the business district restarted during the consumption season in Beijing noticeably heats up
Some time-honored stores have returned to about 80% of the weekend passenger flow before the epidemic; catering stores recommend that customers use "dining-in reservation" to avoid queuing
On July 25, customers wearing masks lined up to shop in a cake shop on Tianjie Street, Fangshan. Beijing News reporter Chen Lin
Beijing’s emergency response was adjusted to Level 3, and the Beijing consumption season restarted last weekend. This past weekend, reporters visited some commercial districts and catering outlets and saw that the passenger flow increased significantly, especially in restaurants where food was very hot. Every family lined up, and sales of some time-honored stores returned to pre-epidemic levels. At 10 o'clock yesterday, 1.5 million government and enterprise consumer vouchers were issued on JD.com, including 1 million offline catering and shopping vouchers and 500,000 smart product vouchers. As of 20 o’clock yesterday, the reporter logged into Jingdong and saw that consumer coupons can still be grabbed. Compared with the Beijing consumer vouchers issued for the first time on June 6, smart consumer vouchers have added "offline" coupons, and smart consumer vouchers are online and online. Consumers can only choose one of them.
Business district
Carry out promotional activities to reproduce the increase in passenger flow
The consumption season in Beijing restarted, and some shopping malls launched promotional activities ahead of schedule, and popularity rebounded significantly. Longfor Beijing Fangshan Tianjie carried out the "Fan Yong Bar Xia Lang" promotional activities from July 24 to August 2. Activities such as group coupons, multiple points, and point exchanges attracted customers to return offline. The reporter saw at the scene that the cosmetics counters, cake shops and other areas in the shopping mall returned to the bustling scene. According to the clerk, the major food and beverage brands in the mall are even more popular, and almost everyone queues up in front of them. "The passenger flow has increased significantly in the past two days. As of the 25th, the passenger flow has increased by 39% from the previous month." The relevant person in charge of the mall introduced.
The "Youth Ideal Life Festival" launched by Chaoyang Joy City will run until August 16, from 17:00 to 23:00 every Friday, Saturday, and at the venue outside the main entrance, including the Mood Art Museum and the Nutshell Store. Many young people’s favorite brands collectively "practise stalls" and light up the "Night Capital", which is also the first market event after the downgrade of Beijing's emergency response. There are also 12 youth parties covering summer night music and singing, impromptu comedy party, sports painting experience and more.
On July 25, the reporter saw citizens wearing masks at the scene and had a great time at the market. According to statistics from shopping malls, on the 25th, passenger flow increased by 20% month-on-month. Compared with the newly-occurring epidemic, the passenger flow on Saturday increased by 18%.
food
Sales of some time-honored brands return to pre-epidemic levels
Yesterday was the first day of the second volt. "Toufu dumplings and two noodles" is a food custom familiar to many Beijing residents. On this day, the hot sale of Erfu noodles drove the popularity of time-honored stores.
The sales of cold noodles in Huatian Yanji Restaurant have been rising sharply recently. At 11 o’clock yesterday, customers waiting at the door to enter the store had already discharged more than ten meters because of the restaurant’s control of the flow of people. “Now at least 5,000 bowls of cold noodles are sold every day and enter the second volt. It is expected to increase by at least 30-40%." Li Fu, Huatian Yanji Restaurant introduced.
Eryouju meat pie also specially introduced cold noodles in Erfu. Small side dishes such as kimchi, beef and apple slices are put in the cold noodles. "Kimchi is specially added to the cold noodles, which is refreshing and appetizing." According to Cao Shuqin, the manager of Eryouju, in the past few days, customers who have come to eat order a bun, meatloaf and cold noodles have almost become "standard". Xinchuan Noodle House’s take-out orders have increased significantly. According to the manager Feng Lidong, “the order for take-out must be about 60% to 70%, and many customers also order noodle dishes such as sauce knuckles.”
The passenger flow of the time-honored Cuihua Building and Senlong Restaurant located in the Chongwen business district has also rebounded significantly. According to Wang Peixin, general manager of Cuihua Building, the passenger flow has returned to about 80% before the epidemic last weekend. It is expected that Beijing consumer vouchers will also drive passenger flow.
Yesterday, the relevant person in charge of Huatian Group said that the sales of Tongheju, Tongchunyuan, Yanji cold noodles, and Eryouju reached the pre-epidemic level for half a day on Friday, Saturday and Sunday. Tongheju Yuetan's single store revenue remained above 100,000 yuan.
Prevention and control
Catering stores recommend that customers use "dining reservation"
During the interview, the reporter found that despite the significant increase in passenger flow, major shopping malls and time-honored stores have not relaxed the epidemic prevention measures. Entering the shopping malls still need to scan health kits, take body temperature, and wear masks. Catering companies still follow the catering prevention and control guidelines version 4.0 Relevant requirements implement prevention and control measures. To prevent the concentration of dine-in, some time-honored brands still recommend that diners use the "dining reservation" system. The restaurant will set up a certain area every day to receive online reservations to avoid customer queuing.
Liu Meiying, deputy director of the Beijing Municipal Bureau of Commerce, said that to ensure the safe and orderly development of consumer promotion activities, measures to restrict flow and diversion should be taken when necessary, and to manage the entrances and exits, hot-sale areas, cashiers and other areas to avoid crowds.
Beijing News reporter Chen Lin