Chinanews client, Beijing, July 24 (Zuo Yukun) "Life is not easy, you must have Plan B!" (Plan B, meaning "alternative plan.") An epidemic has reduced the income of many people. Everyone has realized that no matter how many consumer goods are at home, it doesn't matter if they are full, zero on the account is really good.
While people are working hard to find new breakthroughs, a large number of new business forms and new models have emerged rapidly, playing an irreplaceable role in driving economic recovery and supporting stable employment. It also brings another possibility to the lives of young people today— -"Slash" life.
Data map: The anchor is introducing food to consumers. Photo by Zhang Hengwei
During the day as a show model, at night as a live broadcast anchor
"Recently this period of time is the show and live broadcast. The auto show is usually from 10 am to 4 pm, and the live broadcast is from 8 pm to 12 pm, or sometimes the backstage of the auto show can also be broadcast." The model Mingming (pseudonym) told Chinanews.com Describes her daily schedule.
Model during the day and live broadcast at night. Obviously became the popular "slash youth" nowadays.
The source of the term slash youth is the "/" used when introducing jobs in English. It refers to a group of people who no longer meet the lifestyle of a single occupation, but choose a diverse life with multiple occupations and identities. In layman's terms, they are young people with side jobs.
Three years ago, after graduating from the best modeling major in China, Mingming started his career as a professional model running all over the country. Last year, she was a little tired of the feeling of wandering around, so she got a 9 to 5 job at an e-cigarette company in Beijing.
The stable life did not last long. Due to the national policy and the impact of the epidemic, the company's business clearly stagnated at the beginning of the year. The epidemic also delayed the exhibition, and was unable to receive the show from the "old business". He was obviously forced to "salted fish" at home for more than a month.
"While thinking of finding another way out, many friends around me started to do live broadcasts. It happened that a friend found me again and thought I was a good fit, so I wanted to try it." In March, Mingming started his own live broadcast of Douyin. road.
"In the beginning, I was a little bit resistant to the anchors. I always felt that no one would listen to me talking awkwardly on the screen for a few hours. Later, I learned slowly and watched other big anchors' live broadcasts. I also improved a lot. "Mingming said.
With the gradual improvement of the epidemic situation, more and more commercial performances have begun to recover. "Recently, the auto industry has rebounded very strongly. The work I currently receive is mainly based on car models at auto shows."
On July 10, the scale of vehicles participating in the Changchun Auto Show hit a new high. Photo by Zhang Yao
According to data from the Ministry of Industry and Information Technology, in June, automobile production and sales completed 2.325 million and 2.3 million vehicles respectively, an increase of 22.5% and 11.6% year-on-year. Continued the recovery momentum and maintained a good development trend.
"Although I didn't buy a car, I also tasted the sweetness of car consumption." Recently, Mingming has been running around the scene of auto shows in Shenzhen, Changchun, Chengdu and other major cities.
"Live broadcast has brought more opportunities to my job. For example, the current auto show interview will see the number of Douyin fans; the model status will also allow more people to pay attention to my live show. It can be said that it is mutual achievement." At the same time, two The bonus of this job has also brought Mingming a considerable income, which is nearly 10 times that of the previous job.
I fired my boss and sent myself an offer
"I officially arrived in Lhasa recently. There is no contradiction in food and lodging. The third chapter of my life is officially opened-travel life." Ma Jun (a pseudonym) posted on the 17th a circle of friends positioned in Lhasa, Tibet.
A week ago, he wrote in a circle of friends located in Qingdao that he had just submitted his resignation application.
Ma Jun, who majored in economics, joined a trading company in Qingdao after graduating from undergraduate two years ago. But because he loves photography, he couldn't put down his camera, so he found a part-time job in a local photography studio and joined the ranks of "slash youth".
The advancement and application of Internet technology has greatly changed the form of production organization and liberated the constraints on the work scene. When one person can become an independent service provider, "slash youth" will have soil for growth.
From the very beginning to take pictures of friends, Ma Jun has accumulated more and more customers with good technology, good aesthetics and good service. During the epidemic, offline shooting was trapped, and Ma Jun and his friends started an online photography training class to teach photography knowledge to people interested in photography, which was well received.
Data map: Photographers take pictures of tourists. Photo by Wang Lei
"How can young people nowadays not have Plan B? A slow motion with the left hand and the right hand is no longer enough. Now we have to draw a dragon with the left hand and the rainbow with the right hand. Then we have to let the dragon pass through the rainbow." Ma Jun said with a smile.
Ma Jun told Chinanews that photography as a side business can bring him nearly 20,000 yuan a month on average, which is much higher than his main business salary. So, this summer, Ma Jun, who had saved enough target funds, quit his stable job before and sent himself an offer-a travel photographer.
Thanks to the coverage of the network signal, Ma Jun brought the “First Online Lhasa Lesson” to the students of his photography training class last weekend, and “actually” photographed the blue sky and white clouds in Tibetan areas.
Next, Ma Jun's goal is to continue his online teaching work while continuing to "photography and the distance" while traveling in various places. He called it "life is one hand, love is the other."
Behind the slash youth: the spring of the new economy
The epidemic has caused a considerable impact on the economy, but the development of the new economy has provided important opportunities for economic recovery and personal career planning after the epidemic.
Many people started cross-border attempts and became "slash youth": hotel attendants became assembly line workers, guest room sellers did express delivery, urban white-collar workers became network anchors, and even a new "shared employee" model was born.
The "2020 Ele.me Blue Knight Research Report" shows that more than half of the riders have "multiple identities": 26% of riders are also small and micro entrepreneurs, 4% are part-time self-media bloggers, riders may also be drivers, White-collar workers etc.
The picture shows a takeaway rider on the streets of Nanchang, Jiangxi. Photo by Liu Zhankun
The slash youth reflects the ability of young people to embrace change and turn around quickly, and it is also the multiple choices given by the rapid development of the new economy.
According to data released by the National Bureau of Statistics on the 7th, the added value of China’s “three new” economy in 2019 was 16,192.7 billion yuan, equivalent to 16.3% of GDP, an increase of 0.2% over the previous year; the growth rate calculated at current prices was 9.3 %, 1.5% higher than the current GDP growth rate over the same period.
Some experts pointed out that the "three new" economy with new industries, new business forms, and new business models as its core content is becoming an important part of China's economic development, and it has a very important supporting role in China's economic recovery.
"The service industry recovered steadily in the second quarter, and the new momentum demonstrated its advantages and potential." Du Xishuang, Director of the Service Industry Statistics Department of the National Bureau of Statistics, said that in the first half of the year, e-commerce platforms further penetrated production and life, telemedicine, unmanned delivery, online education, New digital kinetic energy such as "cloud" office shows great potential in the crisis.
"Encourage the development of a new individual economy and further reduce the cost of online entrepreneurship and employment for self-employed individuals. Support diversified independent employment and time-sharing employment such as micro-business e-commerce and webcasting. Vigorously develop micro-economy and encourage'sideline innovation'." 15 On Japan, 13 departments including the National Development and Reform Commission jointly released 15 new business formats to promote the development of a variety of new economies such as micro-business e-commerce, webcast, online education, online office, unmanned economy, and sharing economy.
"I think I have waited for the best time." Ma Jun said. (Finish)