Emirati business pioneer, Manar Al Marzouqi, is inspired by her project “Wool Creations” from the pulse of people and seeking to make them happy, through manual works that invest what is available in the local environment from products that serve handicrafts aimed at rooting belonging on the one hand, and opening up to the world on the other hand .
The idea of the project centers on the basis of "do it yourself", as all the products are handcrafted, according to what specifications and customers demand from specifications that serve the requirements of the occasion, which they seek to revive and with high quality dolls, decor, accessories and gifts for newborns and children.
Sculptures and artifacts
The “wool creations” project (@soofcreations) falls under the activity of making sculptures and cosmetic works, and the activity of filling gift boxes and jewelry for special offers, with the purpose of using them as materials and elements for decoration, cosmetics and gift giving, within the “merchant license” provided by the Dubai Economy, and concerned with licensing commercial projects Startups that are managed through websites and social media.
The license, which is issued electronically through the website (dedtrader.ae), aims to guide the owners of projects on the right path, to start their first steps to enter the business world.
Support
Al Marzouqi said that the "merchant license" is a strong support for success and launch in the world of e-commerce and launching projects, in addition to obtaining various advantages and facilities, noting that every project needs foundations and tools to promote and offer, as whenever the project adheres to these ingredients and finds itself in such The conditions qualifying for success were greater.
A primary goal
Al Marzouqi explained to «Emirates Today» that the main goal of her project is to realize the idea of converting dreams into a beautiful, physical reality whose features were shaped by Emirati hands.
She added that «passion is the basis for creativity and giving, and I found in myself a passion for the world of colors, textiles, paper materials, etc., which is the authentic spirit of these handicrafts. Al-Marzouqi added: “I have a delicate sense of the aesthetics of these handmade products, and I have invested in this passion and passion for handicrafts within the framework of this craft, where I started with simple attempts, and from there I developed them after my experience in the field of sewing and dressing using different materials, until my experience in this field matured.” .
Turnout
Marzouki mentioned that her products were popular with her close surroundings, and then there was a great response from various parties, noting that many dealers are now asking for handicrafts about different ideas.
She stated that «products (wool creations) witnessed a demand from customers in the UAE, where they found in the products authentic prints, workmanship and high quality, in pursuit of excellence, and a constant desire to renew.
She said: "I am always searching for opportunities for improvement, drawing inspiration from the tender horizon, and I am listening very well to customers and enjoying a high spirit to accept proposals, and I do not obscure my clients with advice and guidance."
Challenges
Al Marzouqi indicated that at the beginning of her career she faced several challenges, most notably the comparison of some customers between her handmade products and some of the products in the market at the price level, considering that this is a great challenge that she worked to overcome, by emphasizing the value of the manual product, which is a work Stems from the heart and is based on manual materials, and requires effort and addition to the quality of these materials.
Ambition
Emirati business leader, Manar Al Marzouqi, said, “Ambition is a weapon of survival and fuel for giving. I am trying to write a book about handmade products and spread the culture of these products in my country and the world. The Emirates is a pioneer in all fields, and I strive to be one of its children who contribute to putting A footprint in this field, which in turn contributes to adding a brick to the blocks of our leadership in this regard. I am also seeking to establish a handicraft company to raise the profile of local handicrafts and make them a leader locally and globally. ”
Females acquire 58% of the “merchant license”
The registration and commercial licensing sector in the Dubai Economy issued 6772 "merchant licenses", since the initiative was launched in 2017 until 22 of this month.
Females acquired the highest percentage of licenses, as they constituted about 58% of the number of licenses (3,952), while males constituted 42% (2820).
Dubai Economy, through a "merchant license", seeks to regulate the process of doing business, find a platform to support and develop trade, and link the customer with the merchants directly.
The controls of a "merchant license" include that no commercial store can be opened, while a visa can be issued to only three workers, if the owner of the license is 100% citizen, and the legal right of recourse is the same as the individual who owns the license.
- «Creations wool project falls» under the activity of work sculptures and artifacts cosmetic, within the «dealer» license.