Chinanews.com client, Beijing, July 22 (Reporter Wu Tao) With the improvement of the epidemic, movie theaters in various regions began to open in an orderly manner, cross-provincial team travel resumed, and demand for movie tickets, air tickets, and outings increased greatly... "Wallet" has been suppressed I can't help but have only two words in my mind: consumption.
Offline business opened! "Fireworks" burns more and more
At 12:09 on the 16th, following a news announcement that "cinemas in low-risk areas will resume operations on July 20", as a partner of a cinema, the bear (pseudonym) who was eating at home stood up and shouted "Yeah" , I ran out of food, and went out in a hurry to discuss with other partners about reopening. He told a reporter from Chinanews.com, "I waited for this day for half a year."
On July 20, the cinema in Hohhot City resumed work. The picture shows the audience scanning the QR code to enter the theater. Photo by Liu Wenhua
The travel and tourism market with a large number of employees also recovered rapidly. "After suffering for four or five months, I was so excited to see the opening of inter-provincial tourism." said Mr. Xing, a Ctrip travel store in Shanghai People’s Square. “Since I received the inter-provincial tourism opening notice on July 14, my landline, mobile phone, WeChat has almost never stopped."
The opening of movie theaters and the restoration of inter-provincial tourism stimulate consumers' desire to buy.
With the sound of the familiar "Dragon Mark", many netizens said that they have witnessed the restart of the theater with their own eyes. "I have already booked the air tickets, just wait for the 11th to fly." Ctrip platform data shows that on the 14th, the domestic instantaneous search volume for group tours and free travel skyrocketed 500% before the opening, and hotel and civil aviation reservations soared.
On May 1, 2020, tourists lined up to enter the Palace Museum. China News Agency reporter Sheng Jiapeng photo
Watching movies in cinemas and traveling across provinces are regarded as late offline consumption. "The recovery of offline consumption, my feeling is that the familiar street stalls have come out again, the small gate faces on the street have increased again, and the popularity has increased." A consumer living in Beijing told reporters, "I originally wanted to No one should start a restaurant this year. I didn't expect to open a new Anhui Bannian near my home."
Newly opened there are small door faces, but also large stores. On the 17th, Apple's first retail store in China, Apple, opened in Sanlitun, Beijing, with a store area twice as large. As the iconic business district of Beijing's night economy, Sanlitun is recovering from its former bustle and prosperity. This phenomenon has also been happening in cities such as Shanghai, Guangzhou, Wuhan, and Xi'an.
"Since June, the night income of more than 6 million offline shops across the country has exceeded the same period last year, and people's night trips have gradually returned to pre-epidemic levels." According to data provided by Ali to Chinanews.com, the main products consumed at night, milk tea dining trucks, The sales growth of spicy food trucks and floor cloths exceeded 100%.
As the resumption of work and production continues, the traditional street night market in Wuhan has become lively. The picture shows citizens spending leisure time at the Baocheng Road Night Market in Wuhan on June 3. Photo by China News Agency reporter Zhang Chang
"China's consumption recovery is clear." Tang Jianwei, chief researcher of the Bank of Communications Financial Research Center, said in an interview with a reporter from Chinanews.com.
According to data released by the National Bureau of Statistics, in the first half of the year, China’s total retail sales of consumer goods was 1,72256 billion yuan, down 11.4% year-on-year, and the rate of decline narrowed by 7.6 percentage points from the first quarter; of which, the second quarter fell by 3.9%, which was 15.1 percentage points less than the first quarter. . The total retail sales of consumer goods has narrowed for four consecutive months.
"The data shows that the level of household consumption is gradually recovering, and new consumption growth points have driven household consumption to replenish, such as the strong momentum of health consumption," said Fang Xiaodan, director of the Household Survey Office of the National Bureau of Statistics. In the first half of the year, per capita spending on washing and sanitary products increased. 19.9%, and the per capita spending on fitness equipment increased by 13.7%.
New formats appear frequently! Online consumption is "bright"
Open offline, more "show" online. During the epidemic, Cui Mo (pseudonym), who worked in Beijing, began to work flexibly. He spent more time working at home, relying on online shopping for food, drink, and daily necessities. "My courier boxes are full of half a room; Meituan takeaway and Carrefour plastic bags have been used as garbage bags. Is there something like me?"
Data map: Taiyuan City, Shanxi Province, at the Zhongtong Express Shanxi Transfer Center, employees wear masks to sort packages. Photo by Wei Liang
"People stay at home, eat and drink and come in."
According to the National Bureau of Statistics, in the first half of the year, the national online retail sales reached 5,510.1 billion yuan, a year-on-year increase of 7.3%. Among them, the online retail sales of physical commodities was 4,348.1 billion yuan, an increase of 14.3%, an increase of 8.4 percentage points from the first quarter; the proportion of total retail sales of social consumer goods was 25.2%, an increase of 1.6 percentage points from the first quarter.
In other words, for every person, for every 10 yuan you spend, 2.5 yuan is spent on physical goods purchased online.
Moreover, there is no fatigue in online consumption. It is not closed for 24 hours, with "6·18" before it, followed by summer vacation. Lexin research data shows that as a reward for the end of the "Post Wave" exam, the sales of mobile phones, smart watches, e-sports headsets and other digital products on the platform have risen recently. The average daily orders for animation peripherals in July increased by two times compared with June.
Behind the improvement in consumption is the change in income. In the first half of the year, the national per capita disposable income was 15,666 yuan, a nominal increase of 2.4% over the same period last year, and the growth rate was 1.6 percentage points higher than the first quarter.
There are ways to spend, there are ways to earn. While the economy is recovering, new business formats are emerging. For example, for the popular live streaming delivery, some organizations believe that this year's live streaming delivery market is expected to be close to one trillion yuan.
Data map: The anchor sells goods through online live broadcast in the store. China News Service reporter Han Suyuan
In addition, Internet healthcare, online office, online classroom, online conference, sharing economy, traditional industries and digital economy continue to integrate and develop. "I have installed nearly 10 online meeting apps on my mobile phone. I haven't heard of them before, but now the number of users is huge." A professional told a reporter from Chinanews.com.
13 departments including the National Development and Reform Commission issued a document on the 15th to support diversified self-employment and time-sharing employment such as micro-commerce, e-commerce and webcasting, and explicitly encourage the development of new individual economies.
"I accidentally became a new professional practitioner, the trend of the times." Some netizens said, "It's time to send myself an offer." Don't underestimate these flexible employment. A report by Zhaopin Recruitment shows that after the Spring Festival, the demand for recruitment in the live broadcast industry has increased by 132% year-on-year; the average monthly salary of Taobao live broadcast talents has reached 9,845 yuan.
On the evening of June 27, Fuzhou's first car trunk fair was held in the parking lot of Suning Square. Photo by Wang Dongming
Double-digit growth! Bulk consumption such as cars turned positive
In the first half of the year, the national per capita consumption expenditure on food, tobacco and alcohol was 3,097 yuan, an increase of 5.0%, accounting for 31.9% of the per capita consumption expenditure. Food, tobacco and alcohol still account for the largest consumption, but the bulk consumption of automobiles and other commodities has also begun to pick up, and the situation in the second half of the year will be more clear.
In the first quarter, the production and sales of China's auto industry showed a cliff-like decline, but in April, China's auto production and sales achieved year-on-year and month-on-month growth, ending the 21-month continuous decline. The Travel Federation believes that from the passenger car retail data in April, the "V-shaped" reversal trend of China's auto market has been basically determined.
According to data from the Ministry of Industry and Information Technology, in June, the production and sales of automobiles were 2.325 million and 2.3 million, an increase of 22.5% and 11.6% year-on-year. Continued the momentum of recovery, maintained a good development momentum, and continued to show double-digit growth.
On July 10, citizens visited the Changchun Auto Expo at the Changchun International Convention and Exhibition Center. Photo by China News Agency reporter Zhang Yao
Pan Xiangdong, chief economist of New Era Securities, said in an interview with Chinanews.com that in the second quarter, auto consumption turned positive, mainly due to the delayed release of demand and the introduction of auto consumption stimulus policies in various regions. Looking forward, the logic of consumption rebound may continue.
Fu Bingfeng, executive vice chairman and secretary-general of the China Automobile Association, said that the resumption of work and production has promoted a sharp rebound in the production and sales of the auto industry in the second quarter, and the overall performance is better than expected. The auto market will enter a relatively stable development process in the second half of the year. The recovery is good, and the annual auto market decline may be restored to less than 10%."
From offline to online, from retail to bulk commodities, consumption is picking up faster-residents' willingness to consume also reflects the trend of China's economy.
Wen Bin, chief researcher of China Minsheng Bank, said that in the second quarter, China's main economic indicators showed a recovery growth trend, and economic operations have recovered steadily. In the next stage, as the epidemic prevention and control trend improves, the economy is expected to maintain a recovery trend. (Finish)