Buying used things, buying good goods, selling second-hand goods...the idle economy is on the rise.
Item reutilization transactions to prevent risks (front-line investigation·new observation on the Internet⑦)
Core reading
Nowadays, many people transfer their unused items to others through the second-hand idle item trading platform. Second-hand e-commerce and idle economy not only fit the concept of recycling, but also easily form a community culture. In the future, while users will increase their awareness of risk prevention, relevant platforms will also need to improve their operational levels to make transactions between buyers and sellers more comfortable and communication more comfortable.
“In the beginning, out of curiosity, I put a set of cosmetics that were not suitable for me on the Internet. Soon buyers came in contact, and the two parties negotiated the price and then shipped them through the logistics company. The follow-up went smoothly.” In Liaoning Xiao Jiang, who works, told reporters that she has sold more than 60 items. In recent years, more and more consumers like Xiao Jiang have tried second-hand trading platforms, and a number of online second-hand trading platforms represented by Xianyu and Zhuanzhuan have developed rapidly. According to data released by the E-commerce Research Center of the Net Economics, my country's second-hand e-commerce market reached 259.69 billion yuan in 2019, a year-on-year increase of 53.2% compared to 2018.
Save money and effort, convenient and fast
In line with the concept of low-carbon environmental protection and recycling, there are not only transactions but also exchanges on the platform
"As the concepts of low-carbon, environmental protection and recycling have taken root in the hearts of the people, the actual needs of many consumers coincide with the concept of're-creating value' advocated by second-hand trading platforms." Analysis by the Legal Rights Department of the E-Commerce Research Center of the Net Economics Agency Shi Meng Huixin analyzed that compared with traditional trading methods, users of second-hand trading platforms can have dual identities as buyers and sellers at the same time, with more diversified trading partners and a more social trading experience.
"I hope you can feel my most sincere blessings." In April this year, Mr. Zhang, who lives in Wuhan, Hubei Province, found a seller in Xiamen through the Xianyu platform and bought an electronic organ toy for his child. When receiving the goods, he found that the other party had sent not only electronic keyboard toys, but also school bags, snacks and other items. The seller also expressed his best wishes to Mr. Zhang's family in the letter sent together. This warm news reminded many netizens of their own experience: "I put a mask on the buyer, I hope everyone is healthy" "I have also received a card that says'Go on'"...
"On the second-hand platform, there are not only transactions, but also exchanges and friendships." Xianyu CEO Chen Lei introduced that Xianyu enhances the degree of platform communityization through page display, credit scores, interest fish ponds, and live broadcasts; especially its online communities "Fish ponds" include local communities based on service location and interest communities based on interest classification. Data shows that about 60% of the idle items on the Xianyu platform are posted in "fish ponds" composed of real neighbors. The average transaction time in "fish ponds" is 1/3 faster than that outside "fish ponds".
Pay attention to the identification of anti-counterfeiting and deception
The transaction does not meet, the commodity lacks the certificate, and the bad phenomena such as shoddy goods occasionally occur
Ms. Liu, who works in Shanghai, previously bought a second-hand camera through a second-hand trading platform. "As a result, the camera couldn't be turned on after I got it. The seller said that he forgot to send the battery, but let me confirm the receipt first." However, Miss Liu did not wait for the seller's follow-up message after confirming the receipt. "I checked with a professional and found out that the camera had been exposed to water and the lens and body were damaged."
“The idle items traded are mostly used commodities, and the lack of relevant vouchers and certificates is common, and it is difficult for buyers to distinguish sellers who intend to be shoddy.” said Zhu Wei, deputy director of the Communication Law Center of China University of Political Science and Law, a second-hand trading platform As both a network service provider and a trading platform operator, it is the responsibility to remind consumers of possible risks in an obvious location on the page. Meng Huixin said that at present, most users can post idle item sales information after registering in accordance with the process. Due to the lax compliance review of individual platforms, there is room for some deliberately selling fake and shoddy “second-hand scams”.
The platform is not strict in fulfilling its responsibilities, and both "buying" and "selling" are both bad. Xiao Zheng, who graduated this year, resells some clothes and cosmetics through a second-hand trading platform. "A buyer'photographed' a package with a price tag of 300 yuan, but after receiving the goods, he insisted that there was a quality problem and asked me to refund 100 yuan." Xiao Zheng told reporters that because there was no proof of purchase, he had no time to entangle with the other party. , And finally negotiated a refund of 60 yuan to the buyer.
"The sellers on the second-hand platform are not merchants with formal qualifications, and most of the items sold are used items or non-standard products, so the pricing is cheaper and flexible." Xue Jun, a professor at Peking University Law School, believes that this constitutes a platform advantage. Also buried hidden dangers.
In November last year, the police in Wujin District, Changzhou, Jiangsu successfully arrested a gang that pretended to be a second-hand platform and made false links to commit online fraud. Experts pointed out that second-hand transactions are mainly in-person transactions, and it is recommended that buyers try to avoid paying before receiving the item or through payment methods other than the second-hand trading platform.
Take multiple measures to strengthen supervision
The platform must improve management measures such as authenticity certification and quality testing, and users must enhance risk prevention awareness and capabilities
In June of this year, a Shanghai user received more than 2,600 yuan from Xianyu's "Safe Shopping" service. After the user joins the "Safe Shopping" service, once they are defrauded in a compliant physical transaction on the platform, they can apply for compensation, with a maximum compensation of 5,000 yuan. Since its launch in February, more than 8.4 million users have joined the "Shopping with Peace".
At present, the sale of fakes, shoddy products, and difficulty in protecting rights have become the most frequently reported problems by users. According to Chen Lei, the platform will promptly delete product information based on user reports, and impose penalties such as lowering rights, freezing, and banning related accounts based on specific circumstances. It also improves the level of counterfeit detection by upgrading algorithms and strengthening manual reviews.
Control the seller, and also control the buyer. At present, some platforms are improving the transaction process by strengthening quality inspection and other links. For example, Jingdong's second-hand e-commerce platform Paipai built its own second-hand inspection center, and introduced the inspection process to the product before the shelves and returns and exchanges. For buyers who maliciously exchange for genuine products with defective products, the platform will also cooperate with the public security authorities to crack down on fraud crime.
"As an important participant in the entire transaction process, the platform party should extend the evaluation of credit behavior to the after-sales guarantee link, forming effective constraints on both buyers and sellers." Meng Huixin suggested.
"Both buyers and sellers must enhance their awareness of risk prevention." Xue Jun reminds users that before trading, pay attention to whether the other party has real-name authentication and credit status; during the transaction, pay attention to keeping chat records, receipt records and other evidence for protection of rights Provide to the corresponding platform when appealing.
(Ding Anyi participated in the writing)
Reporter's notes
Let second-hand transactions save money more at ease
Simple transaction process, rich types of items, relatively low prices, and rich social experience constitute the advantages of online second-hand trading platforms. However, these features are also easy to be used by individual arrogant individuals.
How to avoid "dropping" when buying second-hand products? On the one hand, users themselves need to enhance their awareness of risk prevention. In fact, the tricks of speculators are not "new" in themselves, and users cannot relax their vigilance in the face of the temptation of "low prices". On the other hand, the platform should also do more in terms of credit system construction, transaction process design, and supporting services, so that the transaction of idle items can really save money and worry.
Our reporter Qian Yibin