According to sources cited by the Jaguar / Land Rover group, 18% of drivers prefer subscriptions without commitment to owning a vehicle, so that some believe that by 2025, these subscriptions could represent almost 10% of the market automotive in the USA and Europe. This is why the British Group has developed “Pivotal”, a new all-inclusive subscription service, flexible and without obligation.
From electric i-Pace to Range Sport Plug-In…
The service will allow members to change vehicles every 6 months depending on the evolution of their needs, whether it is a new job, a happy event or a request for increased flexibility. The idea would therefore be to drive 6 months in a Jaguar i-Pace, then to switch to a Land Rover Discovery diesel, then to a plug-in hybrid model, and so on.
The monthly cost covers rental, insurance, taxes, maintenance and repairs, leaving fuel only as an additional expense. Several subscription levels are available and members can suspend their subscription from one month to another.
The Pivotal service will be launched in the United Kingdom first before being offered in other countries. If he is successful, obviously.
The approach is not so strange, since the development of LLD (Long Term Rental) tends to prove that the concept of automobile ownership is not suitable for everyone. Let us also remember that in France, another manufacturer, in this case Seat, has been offering for a few months already a non-binding formula that can be canceled at any time, and which also makes it possible to change vehicles according to desires or needs.
- Land rover
- Automobile
- Jaguar