Dubai Economy confirmed that offers and downloads are a necessary marketing tool for merchants, which makes the process of organizing promotions and downloads campaigns important to ensure that there are no negative practices and misleading consumers, noting that to make offers, downloads and promotions of all kinds, the merchant must obtain The necessary permits from Dubai’s economy, and other official bodies if necessary, along with the necessity for bidders to be reliable and fair in their offers.
Mohamed Lootah, Executive Director of the Commercial Control Sector in the Dubai Economy, stressed that extracting bidding permits is one of the most important conditions and instructions that a merchant obtains upon obtaining his commercial license, pointing out that the audit of the commercial control sector and consumer protection on promotional offers and conditions, comes to protect the rights of Both the merchant and the consumer, as well as not allowing the manipulation of offers, prices or withdrawals.
He added that the Commercial Commitment Guide outlined in detail the most prominent elements and conditions needed by the merchant to be able to carry out this activity properly, in addition to protecting the rights of the merchant and the consumer alike in everything related to discounts and offers.
The guide issued by the Commercial Control and Consumer Protection Sector in the Dubai Economy indicated that the merchant must be aware and aware of the most important elements related to offers, downloads, promotional campaigns and activity during their periods, which are the types of promotional campaigns and their conditions, as the guide stressed that it must be before submitting a specific offer Knowing the difference between the categories and types of offers as follows: Discounts, which reduce the price of a product or service by a certain percentage, downloads, and they have a discount rate range (from% to%), and prices must be available before and after sales at the store, offers It is where the establishment offers another product in exchange for purchasing the desired product, such as buy one and get the other for free or wipe and win.
Regarding the terms of the promotional campaigns, the guide stated that based on the permit issued by the Dubai Economy, the merchant must adhere to the details mentioned in the declaration in terms of: the sites of the promotional campaigns, the type of the promotional campaign, such as (instant prizes, raffles, special offers, downloads, preliminaries) And others), the duration of the promotional campaign, so that each event has a specific time for the start and end of the occasion, and the merchant is required to adhere to this period and not to start offers before the authorized date and not to complete the practice of selling offers after the end of the period as stated in the declaration except by taking approval to extend the campaign.
The guide indicated that the merchant can put promotional posters for promotional campaigns inside the commercial store, and that some occasions have certain topics and specific existence of a specific design, where the merchant may use these designs related to the occasion after taking the necessary permission, and use them in the shops, and the merchant must also adhere to these terms , As it is designed to preserve their rights and preserve consumer rights.
On the other hand, the guide touched on the raffles and prizes, which are considered one of the most important ways to activate the market and the interaction of the consumer audience in the region, where Dubai’s economy regulates the conduct of raffles and guarantees the rights of the merchant and consumer, by setting procedures to register the raffles, and educate consumers and merchants With regard to the drawing system in detail, the guide has pointed out the most important elements that a trader should know about in terms of withdrawals and prizes, and is represented in the conditions of the withdrawal permit.
The withdrawal permit is considered the first step to making withdrawals in the emirate, which includes: the campaign name, the type of withdrawal, the period of time to display, the end date of the campaign, the date of the draw, the prize description, the prize value, the name of the company representative, and its contact numbers.
As for the stage of the drawing, the guide pointed out that the withdrawals made by the establishments are subject to supervision by the inspectors of the commercial control sector and consumer protection, for reasons that include ensuring the neutrality of the drawing process, reaching the prize to the winner who deserves it, informing the winner by the company of the presence of a representative From Dubai Economy, ensuring that no specified prizes or change of the winner’s name or coupon data and coupons are not changed, in addition to that, the withdrawal process is considered illegal in the absence of an inspector from the department, and Dubai Economic has the right to cancel the withdrawal or take any legal action in accordance with the procedures applied to it.
The guide also referred to the stage after the drawing, as he emphasized checking the files of the withdrawals to ensure that the prize is delivered to the winner within a period of no more than 60 working days, and checking the statement sent by the establishment about the end of the promotional campaign with all the results, which includes: the names of the winners, type The award, and the value of the award, indicating that in the event that the award is not received by the winner of the statement, the award will be transferred to Dubai Economy.
The data of the commercial registration and licensing sector in the Dubai Economy indicate that the total number of permits issued during the period from the beginning of January 2019 to the ninth of July this year amounted to 15,477 permits, distributed as follows: cuts 2477 permits, special offers 1318 permits, and liquidation 369 permits, while Immediate awards permits totaled 6,689 permits, and 4,624 permits for withdrawals.