China News Agency, Shanghai, July 9 (Gao Zhimiao) "If the traditional manufacturing industry can embed the digital economy, this will bring important changes to the entire industry, which will be reflected in the substantial improvement in efficiency and efficiency. In an exclusive interview with a reporter from China News Service, Zhai Jingli, vice president of Jinguang Group APP (China), said that the digital economy may become the direction of traditional manufacturing reform after the epidemic.
Zhai Jingli said that companies with a high level of digitalization can respond quickly to market changes and respond more calmly to the challenges caused by uncertain events such as the new coronary pneumonia epidemic. The traditional manufacturing industry is facing the pressure of transformation and upgrading. How to enhance the anti-risk ability and how to optimize the upstream and downstream industrial chains are all issues that enterprises must think about.
"Intelligent Manufacturing Development Index Report (2019 Version)" shows that 85% of large and medium-sized enterprises in China have initial planning and started to implement intelligent manufacturing, and can achieve process management of core businesses such as design, production, logistics, sales, and services . 12% of the enterprises are in the second level of maturity, and the automation characteristics are remarkable.
In Zhai Jingli's view, the value of the digital economy can be understood from four aspects, namely, restructuring business processes, restructuring products and services, restructuring business models, and restructuring customer experience. "After the four reconstructions are completed, the value of the digital economy will be reflected. Using big data and other technologies, let your upstream and downstream industry chains be grafted onto the digital platform to truly open up the end-to-end operation."
Zhai Jingli introduced that the Cotai Group App (China) has now taken digital transformation as a key development strategy in the future. Starting from the transformation of corporate culture, business processes have been digitized and intelligentized through big data and cloud services. This includes procurement, production, warehousing, Logistics, sales, and other financial support systems to identify and solve business problems in a timely manner, and predict and diagnose business needs.
It is reported that the Jinguang Rudong high-end household paper industry base located in Nantong City, Jiangsu Province is the first intelligent manufacturing upgrade project of the Jinguang Group APP (China) using the "Industry 4.0 + Artificial Intelligence" production concept. After completion, the factory will become China's largest high-end household paper base, open up the paper industry's upstream, middle and downstream hubs, and realize the integrated development of the industrial chain.
The "digital economy" of traditional manufacturing is also reflected in the transformation of marketing methods. Jinguang Group APP (China) has established a live broadcast team of more than 80 people. During the epidemic, new retail methods such as live broadcast, short video and graphic "planting grass" are used in the sale of pulp and paper products. Provide online customer product and application knowledge training through "cloud classroom".
"Live broadcast and bring goods, and interact with consumers in real time. That feeling is very close to customers. You will know what they are concerned about the first time, and you can personally feel their knowledge of the product. Let employees participate in the live broadcast and comment. The best promotion award, let everyone know that everyone in the group is responsible, so as to form the concept of full marketing." Zhai Jingli said bluntly.
The epidemic changed people's lives and had an important impact on the global economy. Zhai Jingli pointed out that with "crisis" and "machine", new demand is also constantly emerging. In the past few months, consumer demand for various types of wet tissues has increased by 300%. "This prompted us to develop various functional products, such as antibacterial, skin care and other functional wipes products. In terms of medical protection, we are also accelerating the development of medical dialysis paper, medical sanitary pads, and medical packaging, mask boxes and other medical Health related products."
"The epidemic is staged, and our established overall investment and development strategy in China will not change significantly." Zhai Jingli said that the Cotai Group APP (China) will use Indonesia, where the parent company is located, as a favorable geographic location for countries along the "Belt and Road" The location and China’s open policy to expand the domestic imported commodity market will help more Chinese companies “go global” and enterprises from countries along the Belt and Road “go in” through complementary resources. (Finish)