When the ancient garden meets Guochao neighborhood
This July, Yuyuan, the cultural landmark of Shanghai, has completely changed!
A large piece of green lawn filled the Ming and Qing-style buildings with angled cornices suddenly full of vitality; the young artist used a brush to outline an abstract but vivid picture of the "sacred beast" of Yu Garden, which attracted tourists to take photos and take pictures...
From July 3rd, Yuyuan upgraded its night market activities and transformed it into an immersive national tide theme block-"Food and Play School", which combines a long history with the characteristics of the current Yuyuan and designs cultural charm and tourism for citizens and tourists. The punch line for leisure.
The three Ming-Qing style squares, streets, and high-altitude areas in Yu Garden have been given new themes. The central square is transformed into "Chengxiang River and Lake", which is a place to enjoy food; Jiuquqiao Square is also known as "Dukou Market". Under the eaves of the lake center pavilion, it interprets the Jiangnan sentiment; the sea pear garden is given the "sea pond" The famous name, you can still play modern music on the ancient stage; the non-herited thousands of lights on the Ninghui Road build a dreamlike beauty, and the lights with red carp and oil paper umbrella as the elements have become the "net red" for taking photos at night. "point……
According to the relevant person in charge of Yuyuan Shopping Mall, the name of "Food and Play School" originated from the area of the old school field that used to be a place where the Ming Dynasty stationed troops to perform military exercises. In the Qing Dynasty, the Yuyuan area gradually gathered into a street market due to temple fairs, which became increasingly prosperous. The name "Food Play School" is not only a retrospect of history, but also in line with the trend of the current national trend.
While inheriting the essence of culture, Yuyuan's "food play school" also brought many innovations. Under the Ming and Qing buildings, open-air bars and immersive performances all appeared. The reporter saw in the central square that a beer house has been renovated, and the green post is used as a bar, which is integrated with the lawn of the central square. There are high stools around the post, and young people are sitting around the bar.
"It's been a long time since I came to Yu Garden." Ms. Chen and two colleagues sat in front of the post to drink beer. She asked her colleagues to come to get off work for the party, but she did not expect Yu Garden to be completely different from what she had in her past impression.
Along with the texture of culture, keeping up with the trend of consumption upgrading, and actively exploring transformation, Yuyuan Garden continues to innovate and develop. According to reports, the elements of national tide and national wind, and immersive interactive experience will be the main direction of the development of Yuyuan Garden in the future. Every Monday to Friday evening, and every Saturday and afternoon from afternoon to evening, Yu Garden Mall will dedicate a variety of wonderful performances to citizens and tourists. Jazz, hip-hop, electronic music, close-up magic and other performances will be staged one after another.
It is worth mentioning that the upgraded Yuyuan Night Market on July 3 will also be linked with Fengjing Night Market on the Bund to hold a directional "luminous run" activity between the two night markets. The dynamic image composed of the running figure and the luminous accessories will become a beautiful "luminous ribbon" in the city.
With more than 400 years of history, Yu Garden is becoming younger and younger.
Our reporter Cao Lingjuan