Unify the standards and norms, improve the level of intelligence, and reconstruct the lifestyle
Smart home, light up e-life (first-line survey, new Internet observation ②)
Core reading
"Smart assistant", "APP control", "home appliance interconnection"...... Nowadays, many home products are mainly intelligent. In recent years, smart home products such as smart speakers, sweeping robots, and smart door locks have gradually entered thousands of households, adding convenience and fun to people's home life. On the other hand, how to establish standards and norms, enhance user experience, and prevent security risks have also become challenges for the integrated development of the smart home industry.
"I'm back!" Entering the model room of a smart home in an Internet company in Beijing, only a soft call is needed, and the lighting, air conditioning, air purifier and other home appliances in the room are activated. In the living room, you can remotely control the TV and adjust the heating and cooling of the lights by moving your mouth; in the kitchen, the intelligent alarm system monitors the gas, water and electricity safety at any time; in the bedroom, you can open the curtains to enjoy the sun without getting up in the morning; you can remotely sweep the floor even when you are not at home The robot cleans the room and knows the situation at home at any time through the smart door lock and smart camera...
Close to the vast market of life
Smart home products are gradually integrated into people's lives, and the market size is expected to reach more than 500 billion yuan this year
"How are you feeling today and how much is your temperature?" "Currently there are Chinese cabbage, tomatoes, cucumbers, what kind of food do you want to buy?" ... "Yinhe Zero Distance" pension planning in Dashilan Street, Xicheng District, Beijing In the center, community staff sit at the desk, communicate with the elderly at home through a smart speaker with a screen, and provide health consultation and life services.
In September last year, the center distributed smart speakers to some elderly people in the community as needed. "With smart speakers, it not only facilitates the lives of the elderly, but also improves the efficiency of our services. During epidemic prevention and control, it also reduces contact." Ma Naichi, director of the center, introduced that the elderly can not only use the speakers to control appliances, check the weather, and order music. It can also provide community services such as meal picking, maintenance, and consultation through the "love old station" function created by the center and Baidu.
According to the IDC report of the market research organization International Data Corporation, the Chinese smart speaker market has experienced rapid development in the past year. In 2019, the smart speaker market shipped 45.89 million units, an increase of 109.7% year-on-year. "Smart speakers use intelligent voice interaction technology, which is close to family life use scenarios, and is a typical application of conversational artificial intelligence technology." Jing Kun, vice president of Baidu and general manager of Baidu's smart life business group, said.
In addition to smart speakers, there are many smart products used in the field of epidemic prevention, such as smart body temperature measuring instruments that can measure body temperature without staying, smart switches that can be controlled by mobile phones, smart elevators that divert passengers to avoid getting together, etc. Control and people's lives provide a lot of convenience. Home assistants such as smart door locks and sweeping robots have long been deeply integrated into people's daily lives. "With a sweeping robot and an intelligent washing machine at home, it is indeed much easier." Xiao Wang, a programmer in Haidian District of Beijing, said that due to his busy work, smart home products have become his life helper, sharing a lot of housework for him.
From April 28 to May 10, the Ministry of Commerce, in conjunction with the Ministry of Industry and Information Technology, the State Post Bureau, and the China Consumers Association, launched the second "Double Product Online Shopping Festival" promotional activities. During the event, sales of smart products increased by more than 20%. The relevant report of iResearch predicts that the scale of China's smart home market will reach 581.93 billion yuan in 2020.
The rise of the industry needs to be improved
Some products are not intelligent enough and there are security risks, so we should plan to build a smart home ecosystem
"Now customers who buy air conditioners are mainly young people. In addition to core functions such as refrigeration and air purification, customers also pay more attention to whether the product is smart." Entering a large home appliance store, shop assistants are increasingly concerned about smart home appliances. Have experience. Mr. Jia, a salesperson of a brand air-conditioning counter, told reporters that the younger the customer, the more they care about the product's intelligence. "Some customers will choose a TV with voice control function, which is convenient for the elderly and children at home." Ms. Zhao, a salesperson of a certain TV counter, said.
"Most artificial intelligence technologies can be applied to smart home scenes, including face recognition, speech recognition, human-machine dialogue, and even sentiment analysis." Li Changliang, an expert from the Chinese Artificial Intelligence Society, said, "At present, artificial intelligence technology is industrialized The trend has just begun, and there is still a lot of room for landing in the field of smart homes."
In fact, everyone has always had doubts about smart home products: some people have bad practicality, bought a smart microwave oven, and they need to manually select the type and weight of ingredients to run smart recipes. The function is very tasteless; some criticize the poor stability, smart weight of a brand The scale is often unable to connect with the mobile phone APP, and the data is lost after three gaps; some people feel that the cost performance is low. The average price of a brand of range hood is 4,000 yuan. After adding a smart large screen, the price is more than 10,000 yuan...
"Some products are actually just "pseudo-intelligence", and can not understand complex spoken instructions or achieve in-depth communication; at the platform construction level, industry standards need to be further improved. Smart home involves home improvement, home appliances and Internet platforms, how to coordinate the three parties To build a smart home ecosystem, we should continue to explore." said Zhan Xinhui, associate professor at the School of Journalism, Communication University of China.
In addition, information security risk control is also a difficult point. The “Internet + Industry” Personal Information Protection Research Report (2020) released by the China Institute of Information and Communications pointed out that some smart home devices collect personal sensitive information when implementing product functions. Previously, Tencent Security Cohen Lab tested the firmware of 486 IoT devices and found a total of 16,508 security risks, with smart home devices having the largest number of security risks. Zhao Zeguang, a researcher in the laboratory, said, "At present, smart home devices mostly use the "device-cloud-client" control method. Security risks widely exist in all links and ports. The design of privacy protection systems and the application of security technologies are crucial. "
Connectivity is expected in the future
New technologies such as 5G will promote the interconnection and interconnection of smart products, help prevent security risks, and accelerate the implementation of smart technologies
In the future, refrigerators can recognize food, calculate shelf life and nutrients, and give dietary suggestions based on user health; door locks can automatically recognize faces, voiceprints, and the environment to decide whether to open the door or alarm; all smart home products can be interconnected and actively sensed Environment, identify behaviors, obtain user needs, and automatically complete related operations...
On April 28, the Shanghai Consumer Protection Commission released a list of consumer experience pavilions for "Experience Shanghai in 2020", including a number of smart home experience pavilions such as "Haier Zhijia 001 Experience Center" and "Huawei Smart Living Pavilion". How will the smart life displayed in the experience hall enter thousands of households? In Zhan Xinhui's view, this depends on the combined efforts of the Quartet: "One is the high-speed and stable external environment of networking anytime, anywhere; the second is the cloud computing ability to process big data in real-time and quickly; the third is a smart device that can truly interact with people in depth; the fourth is to ensure Network security, connection security, terminal security."
On March 24, the Ministry of Industry and Information Technology issued the "Notice on Accelerating the Development of 5G" to fully promote 5G network construction, application promotion, technological development and security. Li Changliang said: "5G bandwidth is high and latency is low, and the interaction between people and devices, and devices and devices is faster and more convenient. Under this background, different home device sensors and algorithm software can be integrated and the device can be broken through the cloud control. Isolated islands, forming intelligent interconnection and interconnection. In addition to future industry standards to further unify the specifications, the obstacles to the implementation of artificial intelligence technology will be less and less.
"In terms of safety risks, it is necessary for the production enterprises and the regulatory department to work together. The enterprise should enhance safety awareness, improve safety development and operation capabilities, and form a closed loop for safety management. The supervision department must establish and improve safety standards and risk assessment systems, and conduct regular sampling and testing. Verification work." Zhao Zeguang suggested. In June 2019, the National Information Security Standardization Technical Committee issued the "General Technical Requirements for Information Security Technology Smart Home Security (Draft for Comment)", which specifies the general security technical requirements for smart homes. Provide more reference in safety capacity building and safety evaluation.
■Reporter's Notes
Make smart life more worry-free
In an interview at the home appliance store, I discovered a phenomenon-almost every smart home product controlled by voice has its own "name". Only when the name is called correctly can the corresponding home appliance be "awakened". If there are multiple smart appliances at home, downloading the control programs one by one and calling the right "name" is not an easy task. It can be seen that building a smart ecosystem is very important for the development of smart homes.
The smart ecosystem is like the "general manager" of a smart home. A perfect smart ecosystem can automatically control different products and let them perform their duties in an orderly manner. At this stage, the use of technology integration and concept innovation to improve the construction of a smart ecosystem can maximize the advantages of smart homes and truly facilitate consumers. With the increasing variety of smart home products and the continuous improvement of functions, let each single product form a joint force and coordinated operation, so that people can truly enjoy the worry-free and comfortable smart life.
Our reporter Xu Qing