The Department of Tourism and Commerce Marketing in Dubai «Dubai Tourism», held a virtual session with its partners to inform them about the city’s arrangements to welcome its guests from tourists starting next Tuesday, as well as work strategies for the post-pandemic “Corona” emerging stage (Covid 19), and the vision to enhance The joint efforts to affirm the position of Dubai, one of the safe destinations worldwide, with the precautions it applies, and the preventive precautions it imposes, that guarantee the safety of all its residents and visitors.
And participated in the session 2000 officials and executives of the most prominent companies operating in various sectors, including aviation, tourism and travel, and hospitality, as well as retail trade and entertainment activities and the most important destinations in Dubai.
Strategies and plans
The Director General of the Department of Tourism and Commerce Marketing in Dubai, Hilal Saeed Al-Marri, reviewed the strategies and plans through which Dubai is preparing to welcome tourists coming from countries that have resumed their activities and opened their airports. He said that all precautionary measures taken by the Dubai government inspire confidence and confidence in the residents and visitors of the emirate, which is preparing to welcome tourists starting from the seventh of this July, stressing that that date will be a turning point and a starting point to restore the momentum of the tourism sector, and another step we take in the right way to reach To the stage of complete recovery. He added that the approach to phased work and continuous coordination between the various parties in the beginning of dealing with the crisis are among the important factors that contributed to this success, achieving the required progress, as well as reassuring those wishing to travel to Dubai that it is one of the safest destinations in the world.
During the virtual session, the preventive measures implemented by the UAE were highlighted during the virtual session, which strengthened its position as one of the safest and safest countries, as it was ranked third in the world in total corona tests for every million of the population, as well as the third in an evaluation questionnaire Satisfaction with the response of governments to the pandemic.
The interests of travelers
"Dubai Tourism" stressed that the tourism sector in Dubai looks forward to the future with optimism, in light of the presence of some positive factors and indicators including gradually reopening the borders and lifting restrictions on travel in a number of countries, in addition to resuming passenger flights by national carriers such as " Emirates Airlines »which will operate flights to more than 50 destinations this month, as well as flydubai, which has resumed its flights to several destinations. She pointed out that the Internet search engines showed that Dubai is still in the forefront of the interests of travelers, as it comes in the list of the five most searched destinations on the Internet. The city also seeks to boost its position by easing more countries from travel restrictions during the summer months.
And discussed «Dubai Tourism» to the activities that would contribute to the revitalization of the markets and the hospitality sector during the summer, such as «Dubai Summer Surprises» that will start its activities on the ninth of this July. The virtual session also highlighted the economic stimulus packages presented by the government at the federal and local levels to ensure business continuity and sustainability, in addition to the procedures that must be followed to receive tourists coming to Dubai, while it was emphasized that visitors should show a negative Covid-19 examination certificate based on a test PCR they do four days before the date of travel, or undergo examination upon arrival in Dubai.
350 influencers spread their stories about Dubai
"Dubai Tourism" pointed to the role of influencers on social media, as more than 350 influencers published their stories about Dubai, which reached a large audience in 18 important markets in 14 different languages, resulting in more than 21 million participation and interaction across these platforms.
During the session, we discussed the efforts of "Dubai Tourism" and its marketing campaigns in the global markets, among which are the campaigns: "# We meet soon," "See you soon", in addition to "Dubai Tourism" cooperation with its partners in order to enhance interest in Dubai, a favorite destination, By launching various initiatives such as the Virtual Reality Center to Explore Dubai, in which it cooperated with the American company "Google" to provide an opportunity for potential travelers to watch video clips in Dubai using the 360 Street View technology through their smartphones.
Dubai is among the list of 5 most searched destinations on the Internet.