Is "Cool Mask" a "Summer Artifact" or "IQ Tax"?
"I need'cool masks'." Faced with the hot summer days, some people said that wearing masks was about to cover the prickly heat, so they shouted about manufacturers of sanitary products and cooling supplies. "Can you open a production line to do cool masks, this More than a million business opportunities?"
In order to make the masks cooler, netizens have done their own tricks. Some people made their own masks and sprayed a cooling spray on the masks, but because they sprayed too many spicy eyes, others also carried a variety of cool bursting beads with them. Use; some people use mask cooling clips to "oxygenate" themselves under the mask.
Many businesses have entered into the transition to produce "cool masks". When the prevention and control of the new coronary pneumonia epidemic is under way, people are most concerned about whether it is reliable in addition to the effect of "cool masks".
Live broadcast for 1 hour, about 70 million "cool masks" are scheduled
Contrary to the trend of rising supply of ordinary masks and cooling of prices, the popularity of "cool masks" is constantly rising. According to media reports, at the end of May, Mizuno, a Japanese sportswear brand, began to sell "cool masks" made of special materials. The reusable "cool masks" are priced at about 60 yuan each. 20,000 were sold.
Japanese companies have produced "cross-border" masks. The operator of the Uniqlo chain announced that it will use the highly breathable and quick-drying materials used in AIRism underwear to produce masks. At the same time, a Japanese textile company introduced a mask that can be added with refrigerant, and two small pockets were sewn on the mask, which can put 4 bags of refrigerant, which can cool the wearer's face in 1-2 hours. Repeated use, each price is about 84 yuan.
In fact, before that, the “cool masks” introduced in China were in short supply. In March of this year, China Resources Sanjiu said on the interactive platform that due to the hot weather, the 999IDAI cool bead masks produced by its subsidiaries are in short supply, and the company is working hard to increase the supply of products. On June 14, data from an e-commerce platform showed that in a specialty store, the monthly sales of the mask exceeded 6000.
New "cool masks" are emerging one after another. On June 10, Henan Shulai Sanitary Napkin Factory released a "cool mask", which will produce the related technology of cool sanitary napkin for mask production. Compared with the price of a few tens of yuan for a "cool mask" in Japan, this domestic "cool mask" is only 1.8 yuan. On the same day, in an hour or so live broadcast, the dealer paid a deposit of 12.5 million yuan and ordered about 70 million masks.
"The appearance of'cool masks' is to meet the needs of consumers' consumption upgrades." Zang Li, director of Henan Shulai Plant, said that in the early days of the epidemic, masks were "difficult to find." World" production masks. She said that at the beginning of the production of masks, the price of masks will drop after the prevention and control of the epidemic is stable. If you want to achieve long-term development of mask production, you need to keep up with the market and continue to upgrade, "cool masks" came into being.
In addition, "cool masks" have also become one of the "self-help" methods of some mask companies. According to the data from Tianyan, from January 1 to May 31 of this year, 70802 mask-related enterprises in my country were newly registered, an increase of 1255.84% compared with the same period in 2019. After the mask market cooled, sales of some companies declined significantly. In order to increase sales, some companies "package" ordinary masks and refreshing beads. There are also mask companies that sales of ordinary masks are declining, and sales of "cool masks" are not bad.
What is the effect of "cool mask"
The popularity of "cool masks" reflects the urgent need to solve the "masks of masks". Of course, there are also some consumers who buy with the spirit of hunting. So what is the effect of the cooling mask?
The reporters of China Youth Daily and China Youth Daily observed that at present, the "cool masks" on the market are mainly divided into 4 types: starting from the material, using silk, ice silk or breathable and quick-drying for the production of sportswear, swimwear, etc. Fabric; make a fuss about the thickness of the mask material; by adding a variety of cool bursting beads to the mask; clip the essential oil clip on the mask to make the mask more breathable.
Consumers have different feelings about the "cool mask". Some people think that it is too cool, some people think that its cooling effect is not obvious, and some people remain skeptical about the role of quarantining the virus and are caught in a dilemma between keeping it cool and preventing the virus. select.
"It's too much!" A netizen said after trying on a bursting "cool mask", there are two small green beads in the mask, pinch a burst at about 8 am and continue until the afternoon There is a bit of mint flavor at two o'clock, which is simply a "summer artifact". At the same time, some netizens said that compared with ordinary masks, the texture of individual cooling masks is thicker, but it is hotter in summer, and the cooling lasts for 3 hours. "I personally feel that I have paid IQ tax."
At present, the "cool masks" on the market are mostly disposable dust masks rather than disposable medical masks. Among them, some dust mask companies have posted test reports in order to reassure consumers that the filtering efficiency of the mask exceeds 97%. In addition, there are also individual "cool masks" as KN95 masks.
Mr. Zhang, a salesperson of Jianhe's "cool mask", told reporters from China Youth Daily and China Youth Daily that after purchase, users said that the mask has a certain cooling effect. Mr. Zhang believes that "cool masks play a mitigating role and cannot fundamentally solve the problem of mask masking."
Questioning the reliability of the mask, Zangli explained that the "cool mask" is composed of three layers of different materials, and filtering and cooling are performed by different layers. The filtering is done by melt-blown cloth, and the mask is The filtration rate is greater than 95%; cooling is to apply slow-release microcapsule technology to the skin-friendly layer of the mask to lock in the volatile cooling factor. Through this technique, after wearing a cooling mask, under the action of breathing moisture and sweat, it releases the feeling of cooling and can be maintained for 4 hours. Zang Li also said that the next step will be to develop more professional antivirus masks based on consumer demand.
China Youth Daily · China Youth Daily trainee reporter Zhao Limei Source: China Youth Daily