CCTV News: Textile, as a private production industry, has traditional advantages in absorbing employment. However, this year the textile and apparel industry has also been affected to a certain extent due to the epidemic. Farmers here in Xiping County, Zhumadian, Henan Province explored a new way of selling clothing through "live streaming".
The live broadcast on the 26th started at 7 pm. The reporter saw at the scene that a promenade made up of live broadcast rooms was brightly lit. As long as a mobile phone and a stand were installed, the live broadcast brought goods.
From underwear to jackets, from tops to pants, from hot summer sales to anti-season sales, the categories involved are very complete. In each live broadcast room, in addition to the web celebrity anchor, the local "smart wife" also joined the ranks of live broadcast.
Jiao Xinying is a worker in a clothing company in Xiping County, Henan Province, and is also a rural "smart wife". Because she first participated in the live broadcast, she said that she was very nervous at the beginning, but with the help of the net red anchor, an hour, She actually sold nearly a hundred pants.
It is understood that more than 15 million people watched online that night, with more than 500,000 orders and a total transaction volume of over 34 million yuan.