Burning out 8.4 billion won't make a mass-produced car! Only 8 of the "new car-making forces" have new cars sold... the start of the knockout?
This year, due to the impact of the New Coronary Pneumonia epidemic, all walks of life are facing tremendous pressure, and the automotive industry is no exception. Since the beginning of this year, car sales have decreased and some factories have ceased production, and the entire car supply chain has been greatly affected.
Although the resumption of production and production in the automotive industry has accelerated since May, and sales have gradually recovered, the overall situation in the market is still grim and changes have begun.
4S shop in Mencora under the outbreak
Xiao Yan is a salesperson at a 4S store. The first thing he does every day is to kill the job. Because the location of the store is relatively convenient, there are many customers coming to buy cars in the store. But now, the original lively 4S shop is actually a monk.
Xiao Yan, a clerk at a 4S store in Guangzhou: I have been in business for 8 years since 2012. Now I feel that sales have really dropped a lot than before, and it is hard to find a customer. The 10 sales consultants may not receive a batch of customers in a day, and each of them sits here and feels moldy.
Xiao Yan said that his previous job was too busy to have lunch, and he had to wait for the guests to leave and order lunch. The biggest job now is to wait for the guests to arrive.
On the other side, a salesperson of a 4S shop in Chengdu issued a customer-seeking revelation online.
A clerk at a 4S store in Chengdu: During the epidemic, the most bleak was our sales. No customer came to buy a car. Now we basically work overtime until 8 or 9 every day. Are there any friends from Chengdu to support the business? If you have a need to buy a car, buy a car in Chengdu, please find me.
The experience of these two 4S stores is by no means an exception. According to the company's data, from January to May, nearly 1,400 car dealers nationwide have registered and cancelled.
According to the latest data from the China Association of Automobile Manufacturers, the production and sales of passenger cars from January to May this year were 5.955 million and 6.109 million, down 29.1% and 27.4% year-on-year, respectively, and the declines were 8.7% and 7.9% respectively. It fell by 30% from January to May.
Dong Yang, former executive vice president of the China Automobile Association: Affected by the epidemic, it is highly probable that sales this year will not exceed last year.
Consulting firm AlixPartners released a report saying that global vehicle sales are expected to decrease by 19 million units in 2020, a year-on-year decrease of 21%, like a sudden disappearance of a European market. The report predicts that in the three years from 2020 to 2022, global car sales will decrease by 44 million units. Until 2025, the global market will return to its peak of 94 million units in 2017.
New forces in car manufacturing face "speed of life and death"
The difficult environment has made traditional car companies struggling, and the new forces that have always worked hard on financing have made life even more difficult.
In 2015, many companies with the label of "Internet + Electricity" entered the market one after another, reaching a maximum of nearly 50 companies. However, now that the new forces of car-making have entered the knockout stage, the situation of many enterprises may be described as "speed of life and death".
Burning out 8.4 billion yuan can not produce a mass-produced car
The representative of the new force in car manufacturing, Baiteng Automobile, was in a business crisis and owed employees 4 months of salary. The official statement concerning employee compensation only stays in the internal e-mail sent by April Fools.
Byton employees: I have sent an email to all our employees. It seems that it was written in August or September. All the wages owed in these months will be paid. But the actual situation is that in April, May, and June, cash was not received at all.
In addition, the media also reported that the Byton Shanghai office was withdrawn from rent in April, and the Beijing office was withdrawn from rent on June 17. Thousands of employees have been suspended from working remotely for four months. Close the factory.
Since its establishment in 2017, Baiteng Automobile, which has been a big show at the International Consumer Electronics Show, has carried out four rounds of financing with a total amount of about 8.4 billion yuan.
Li Xianjun, director of Tsinghua University’s Automotive Development Research Center: Byton burned out more than 8 billion yuan and did not produce mass-produced cars, so it urgently needed a new round of investment. If there is no investment, similar companies will terminate their operations.
Sailin Automobile's employees' rights and interests are difficult to protect
Compared with Linlin, Baiteng is not the worst one.
Due to the real-name reports of the company's legal affairs, Sailin Auto's business has deteriorated. The funds on the account are practically unsustainable.
Although Sailin Automobile has repeatedly stated that the company will do its utmost to protect the basic interests of employees, it has not given a specific solution.
Li Xianjun, Director of the Automobile Development Research Center of Tsinghua University: The phenomenon of Sailin is not a corporate phenomenon, or even a group of phenomena. Including Bojun in Nanjing, where the money is not enough, and encountered this epidemic, without core technology and core products, anyone will suffer.
The encounters of Baiteng Automobile and Sailin Automobile are not individual cases, but just a microcosm of the new domestic automobile manufacturing forces.
As of now, there are nearly 40 new car-making forces in the country, and only 8 have sales figures. Monthly data from the China Automobile Dealers Association show that in May of this year, only eight new car-making forces including Weilai, Ideal and Xiaopeng sold new cars.
Wang Guang, commentator of Yangguang Finance: The once-unlimited new car-making forces are now entering such an awkward situation, which really makes everyone sigh. Capital is really optimistic about the new forces of car making, not the new forces of dreaming.
The outbreak presses the Enter key for the integration of the automotive industry
Under the pressure of the epidemic, global auto companies are undergoing a life and death test. In order to survive, car companies have accelerated the pace of industrial integration. Not only is the product further transforming to smart electric vehicles, but financing channels are also more diversified. A major change is taking place in the global automotive industry.
On June 23, Nissan Motor announced that the company and Chinese battery company Xinwanda are discussing to jointly develop a new generation of batteries suitable for hybrid vehicles.
Against the backdrop of continued sluggish sales, Nissan proposed a strategy to strengthen its electric vehicle business such as hybrid vehicles with advantages.
Just 3 days ago, Great Wall and BMW's joint venture beam factory was officially piled up in Zhangjiagang, Jiangsu, with the goal of "joint research and development and facing the world" to create MINI electric vehicles.
Wei Jianjun, the person in charge of Great Wall Motors: It is not like a previous joint venture that took a product from abroad to be produced in China. Our cooperation is based on the premise of joint development of products and technologies, and we have chosen a 50% share ratio.
Complementary advantages and group heating have become the choices of many car companies. At the end of May, Volkswagen invested 1 billion euros to obtain a 50% stake in JAC Holdings, and invested 1.1 billion euros to obtain a 26% stake in the battery manufacturer Guoxuan Hi-Tech.
Dong Yang, former executive vice chairman of the China Association of Automobile Manufacturers: In the short term, for example, many companies have cut wages and stopped hiring, and have adopted some cost-saving measures. In the long run, there will be some adjustments in the strategic layout of enterprises. When the industry fluctuates, it will promote the integration between enterprises.
Since entering May, China Military Equipment Group, China FAW, Changan Automobile, Dongfeng Motor has invested 16 billion yuan to establish a joint venture company;
Many auto parts giants such as BOSCH and WABCO participated in the formation of "the first share of hydrogen energy heavy truck";
Ford and Volkswagen signed a strategic alliance agreement and will cooperate in multiple fields.
These large-scale, wider-span, and deeper-level resource integration efforts have become a reality from planning to reality under the pressure of the epidemic. The epidemic has pressed the Enter key for industrial integration.