Online retail sales of physical goods increased by 11.5% year-on-year in the first five months

New formats, new consumption upgrades (new data, new highlights)

　　At 4 a.m., the Suning Logistics Express Distribution Center in Yantai City, Shandong was busy and the assembly line was running fast. The staff packed the sorted packages and placed them on the transportation bus going to 12 first-level outlets. Sorting, loading and transportation to more than 200 township service outlets.

　　"Online demand is very active, and our business volume increased by about 23% year-on-year in May!" said Wang Baoyu, the person in charge of a "Suning gang" county town service center in Yantai.

　　After the outbreak of New Coronary Pneumonia, offline consumption was affected, and online retail quickly filled up. Data released by the National Bureau of Statistics show that from January to May, the online retail sales of physical goods nationwide increased by 11.5% year-on-year, accounting for 24.3% of the total retail sales of consumer goods. According to data released by the State Post Bureau, the volume of express delivery business in May increased by 41% year-on-year, and business revenue increased by 25% year-on-year. Live delivery of goods, online grouping, store-to-home... With new formats and new models accelerating innovation, online consumption is bursting with vitality, online retailing of physical goods continues to increase its contribution to the growth of the consumer goods market, and consumers have received more benefits and convenient.

　　"11.5%", what should be the growth rate of this online retail of physical goods?

　　——"11.5%" shows that the consumption upgrade is full of stamina.

　　"The home can also taste delicious food, delicious and sweet, full of fruit, this is the taste!" Zhang Ju, who lives in Hefei City, Anhui Province, originally planned to take the children to visit relatives in Nanning City, Guangxi, and try the local specialty Wuming Wotang. Affected by the epidemic, they failed to travel. Zhang Ju tried to search for Wuming Wotang on the e-commerce platform. "It really has! Ordered the first day and delivered it the next day. The taste is right and the price is fair."

　　Nowadays, the consumption of residents is accelerating and the demand for diversification and individualization is constantly increasing. In the first five months, even after being affected by the epidemic, the escalation of residents' consumption remained obvious. Special products around the world are "flying into ordinary people's homes" through e-commerce platforms.

　　——"11.5%" shows that the new consumption is just beginning.

　　"This is our solid wood furniture in Nankang, and the quality is very good." At the site of Pinduoduo's "Industrial Belt Broadcasting" event, He Shanjin, the mayor of Nankang District, Ganzhou City, Jiangxi Province, was holding a "Whole House Furniture" display card and broadcast it to consumers through live broadcast. The author introduces the advantages of Nankang Furniture.

　　The 48-hour event that He Shanjin participated in attracted 7.23 million consumers, increased the number of fans for merchants by 630,000, and driven Nankang Furniture's turnover of more than 50 million yuan. Big data monitoring by the Ministry of Commerce shows that in the first quarter, there have been more than 4 million live broadcasts of e-commerce. More than 100 mayors and county magistrates entered the live broadcast room to "endorse" local products.

　　In the process of epidemic prevention and control, new online formats have accelerated innovation, and new consumption such as live broadcasts and community group purchases have shown strong vitality. The new online consumption driven by digital technology can more effectively match the supply and demand sides, tap the advantageous industrial clusters in various regions, help the industry-related enterprises to resume production quickly, and promote consumption replenishment and potential release, which helps boost the economy and stabilize employment Wait for multiple effects.

　　——"11.5%" also shows that the domestic market is vast.

　　"I have long wanted to buy it, this is not catching up with '618', it is nearly 1,000 yuan cheaper!" Order payment.

　　On June 1, JD.com's "618" Mid-year Shopping Festival kicked off. Under the escort of high-quality services, consumption momentum was rapid and sales were hot. The data shows that from 0:00 on June 1 to 24:00 on 18th, JD.com's cumulative order value reached 269.2 billion yuan. During the event, 187 brands achieved an order value of more than 100 million yuan, and household appliances, fresh food, household daily use, etc. achieved overall growth.

　　my country has a population of 1.4 billion and more than 400 million middle-income groups. Its market scale is among the highest in the world, and consumption upgrades are on the rise. At present, various policies to expand consumption are continuing to take effect, and online and offline consumption are more active, contributing more momentum to the promotion of high-quality economic development.

　　Luo Shanshan