Online and offline consumption warming up cultural and tourism activities to "cloud"
——Dragon Boat Holiday and Perspective of the New Motive Force of High-Quality Development of my country's Economy
Eating rice dumplings, hanging sachets, dragon boat racing is the cultural heritage of the Dragon Boat Festival. At the same time, seasonal commodity consumption is strong, folk festivals are moving to the "cloud", and traditional festivals show the new characteristics of the times.
Zong Ai Piaoxiang, cultural and tourism activities around the world stepped into the "cloud"
On the 3rd day of the Dragon Boat Festival, Shanghainese Xu Haiqing reunited with friends and family who had not seen each other for a long time. "Dragon Boat Festival is the first Chinese traditional festival suitable for families and friends to reunite and wish each other well-being since my country entered the normal stage of epidemic prevention and control." Xu Haiqing said.
Residents have a high enthusiasm for consumption, and the well-known dumplings are selling online and offline. They are distributed outside stores in Shanghai. Consumers are in long queues in an orderly manner. On live broadcast and online shopping platforms, netizens interact with each other while "chopping hands."
Zhi Jing, deputy general manager of Xinghualou Food & Catering Co., Ltd., said that more than 3.8 million dumplings should be produced during the Dragon Boat Festival this year, doubling the output last year. Not only are the high-quality and cheap dumplings sold in bags, but also the demand for gift-packed dumplings in the price range of more than 150 to 250 yuan is very strong.
"After experiencing the epidemic, people pay more attention to health, food and catering consumption upgrade, more consumers are used to online shopping." Zhijing said.
From June 1st to 21st, the turnover of dumplings on the Taobao Tmall platform increased by 153% year-on-year. In addition, the turnover of glutinous rice, zongzi leaves and other foodstuffs increased significantly year-on-year, and fresh categories such as "self-heating" zongzi and "artificial meat" zongzi also appeared.
Cultural and tourism activities in various places are also brilliant. Shanghai Happy Valley's "'Zong' Enjoy Joy" event site, the traditional pitching event attracts many tourists to participate; Shanghai Haichang Ocean Park Starlight Night returns. In Xi’an, on the pedestrian street of Datang Everbright City, tourists watch the singing and dancing performances brought by the “Tang ladies” while eating their own mung bean cakes; in the Daming Palace National Heritage Park, people wear Tang suits, spot realgars, and tie horns, traditional customs and modern life Fusion.
Traditional folklore activities have revived in the "cloud". In Zigui County, Hubei Province, the hometown of Quyuan, it is different from the crowded scenes such as dragon boat racing, calamus, and poems held in previous years. The "Quyuan Hometown Cultural Festival in Quyuan 2020" was unveiled. Go to the page of "Qu Yuan's Hometown Yunshang Pavilion" and click on the video link. The audience seems to be at the scene of "Qu Yuan's Hometown Dragon Boat Festival".
At the scene of the Dragon Boat Festival in Ankang City, Shaanxi Province, on the broad Han River, Dragon Boat Jianer waved his flag, drummed, and rowed the boat. The camera and mobile phone lens broadcast the dragon boat to the audience across the country. "According to the requirements of epidemic prevention and control, the organizing committee has strict restrictions on the number of spectators at the Dragon Boat Festival site. However, no matter where the audience is, you can see the grand event of traditional activities and understand folk culture through the Internet." Hankang Dragon Boat Festival Team, Ankang, China Fu Bo, deputy director of the committee, said.
Get rid of disease and epidemic prevention
Zhang Baolan, the inheritor of the Yanta cotton wool painting production technique of the Xi'an municipal non-heritage project, showed visitors how to make sachets at a booth on the pedestrian street of Datang Everbright City. "Anti-drug and evil spirits are an important part of the Dragon Boat Festival culture,'Dragon Boat Festival arrives, five poisons emerge', so people wear sachets."
She said that my country is in the normal stage of epidemic prevention and control. People pay attention to disease and epidemic prevention, wearing new masks, washing hands, keeping a distance, eating meals and other new habits, echoing the traditional customs of the Dragon Boat Festival.
Du Gang, a tourist from Chongqing, came to Xi'an Restaurant for a meal. Scanning code to measure temperature before entering the store, strict disinfection of tableware in the store, and using public chopsticks and spoons to prevent and control epidemic situations made him very relieved. "Fine anti-epidemic measures make people feel confident that the'epidemic' has confidence and life is at ease." Du Gang said.
A total of 10064 A-level tourist attractions have been reopened throughout the country. Tourist attractions around the country adhere to the "limit, reservation, peak shift", and the number of tourists received does not exceed 30% of the maximum carrying capacity. In Shanghai, more than 100 national A-level scenic spots have fully implemented the ticket reservation mechanism to explore the normalization of "reservation tour". In Hubei, cultural tourism venues have formulated a plan for restoration and opening up. For example, the Hubei Provincial Library pays special attention to strengthening book management, and the returned and loaned books are strictly and effectively disinfected.
Production enterprises organize employees to work overtime to ensure the supply of various products during the peak consumption season. At the Xinghua Building's cooking food production workshop in Shanghai, employees skillfully folded the dumpling leaves to fill in glutinous rice, fresh meat, etc...
Zhijing said that during the epidemic, the number of operating tables was reduced in the workshop, and every two people used to share a countertop to one person, so that employees can maintain a sufficient separation distance. "This year's market demand for dumplings has increased significantly, and the number of employees working in the workshop at the same time is limited. Therefore, the factory made plans in advance to start the production of dumplings to ensure the supply."
With the recovery of the Hubei cultural tourism market, hotel supplies and seasonal gifts have become the key transaction categories recommended by Hankou North “smart market” before and after the Dragon Boat Festival. Merchants are busy entering the market after strict procedures such as temperature measurement and health code inspection.
However, big deals do not necessarily need to be face-to-face with customers. Marketing staff Zhou Yue introduced that since the resumption of the market on March 28, the Hankou North Market has successively helped merchants organize more than 500 live-broadcasting activities, encouraging merchants to expand online live-streaming channels, exploring "contactless transactions" and doing At the same time as good epidemic prevention and control, orderly promotion of resumption of production and production.
Moving forward against the wind, high-quality development of new kinetic energy
In a night market in Hongkou District, Shanghai, colorful agricultural rice dumplings, mushrooms and other specialty agricultural products from Wenshan Zhuang and Miao Autonomous Prefecture of Yunnan Province "shining debut". These products have been sold in many live broadcasts of "Consumption Poverty Alleviation". Shanghai citizen Liu Duo likes rice dumplings very much, "it can enrich our "vegetable basket" and enrich the local people's "rice bags", of course "buy, buy, buy."
Pan Zhengwang, deputy secretary-general of the People's Government of Wenshan Prefecture, said that Shanghai's work in assisting Yunnan focused on the development of the integration of the first, second, and third industries, from investing in the construction of irrigation ditches and irrigation pipeline networks, consolidating productive infrastructure, to building special agricultural products processing plants, freezing The warehouse promotes the upgrading of the secondary industry, and now the tertiary industry is developed through direct sales and live broadcast platforms, and the Shanghai and Yunnan economy has further achieved "same frequency resonance".
"The cadres and the masses are making concerted efforts, and the current difficulties will surely be overcome. We will definitely be able to win the battle against poverty and work toward a well-off society," he said.
On the first day of the Dragon Boat Festival, the country received a total of 17.276 million domestic tourists and realized a domestic tourism revenue of 4.47 billion yuan. Peng Liang, a researcher at the Ctrip Tourism Big Data Joint Laboratory, analyzed that the Ctrip platform Dragon Boat orders have increased again compared with the end of May. People's pursuit of a better life has not changed due to the epidemic situation, highlighting the huge market demand base for my country's high-quality economic development.
The new online economy that people love to hear also plays an important role in stabilizing the basic foreign trade market. The Canton Fair cloud platform, which had just closed on the eve of the Dragon Boat Festival and moved to the "cloud" for the first time, attracted foreign buyers from 217 countries and regions to register for the exhibition. The distribution of origins has set a historical record. Innovative models such as cloud roadshows and cloud signing are also available for countries. Exhibitors provided convenience.
Yu Fanfan, executive vice president of the China Institute of Industrial Development at Shanghai University of Finance and Economics, analyzed that my country's online new economy is booming, new infrastructure is empowering thousands of industries, supply and demand are picking up, and the new economic kinetic energy continues to exert force. Although the New Coronary Pneumonia epidemic has brought certain uncertainties to the international and domestic economies, as long as we are united and struggling to paddle, the dragon boat of the Chinese economy will certainly be able to move forward and strive upstream.
(Xinhua News Agency, Beijing, June 27th, reporters Chen Aiping, Liang Jianqiang, Cai Xinyi, Wang Xiaodan)