Henan publishes a list of 266 national village tourism key villages and provincial village tourism special villages, more and more villagers eat "tourism meals" at their doorstep
【Tourism Poverty Alleviation Series Report】Beauty Villages and People
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As a traditional agricultural province, Henan has been attracting tourists from all directions with its profound and profound scenery in the past two years. Peasants who once faced the loess and lived in the sky, took the express train for the rapid development of tourism in the province, picked up wages at home, and found a new way out of poverty.
Tianpu Dayang, Xin County, Xinyang, Henan Province, as an old revolutionary base, is located in the hinterland of Dabie Mountain. Due to traffic congestion, the economic development here was once backward, and it is a well-known poor area in Henan. In recent years, the local area has actively developed the rural tourism industry around the two major tourism resources of red culture and green water and green mountains, and the appearance of the country has undergone earth-shaking changes. Like Tianpu Dawan, the poverty alleviation model of tourism in the whole world is helping to promote the name of Henan's "large tourism province".
On June 15th, Xinyang City, Henan Province, a view of Tianpu Dazong in Xin County under a drone bird's eye view. Reporter Yu Jiaxi
Good scenery brings good scenery
In the midsummer season, the Laojieling Scenic Area, located in Xixia County, Taiping Town, Nanyang City, Henan Province, is always filled with indelible ink colors. Here the mountains are thick, the forest is vast, the clouds are misty, the mountains are languid, the water is clear, and the birds are singing... With its unique charm, it attracts tourists from home and abroad.
No one had imagined that this tourist resort with mountains and rivers was once in a dilemma of development. Until 2010, 70% of the villagers in Dongping Village where Laojie Ridge was located were poor households.
"In the past it was too poor. The whole family squeezed in several adobe houses and spent the whole day worrying that their son would not get married." Yin Qingyun, a villager in Dongping Village, said with a smile. After the tourism development, he opened a hotel at his home, earning several hundred thousand yuan a year, and placed three five-guarantee households for employment in his hotel.
In order to bring good scenery to the good scene, the local government explored a new model of "scenic zone with village", invested a total of 700 million yuan, and signed a "Village Enterprise Matching and Assistance Agreement" with Dongping Village to help people get rich and get well off through tourism and poverty alleviation. Achieve the transformation from poor mountainous areas to beautiful scenic spots. By 2015, the village has achieved poverty alleviation for the entire village.
It is not uncommon for Henan Dongping Village to change from poor to rich. Laole Mountain Scenic Area, located in Queshan County, Zhumadian, is a good example of helping out poverty. Up to now, the scenic spot has arranged more than 200 local people to be employed, engaged in construction and greening, cleaning, security, service and other occupations. Nearly 40 of them are poor people who have filed for Lika. There are 82 farmhouses in the county, attracting more than 100 poor people for employment, and broadening the channels for poor households to increase their income.
Qishan County has also launched the development of beautiful villages, not only giving priority to the employment of poor households, but also promoting the rapid development of industries such as violin, liquor, deep processing of agricultural products, and packaging of wild wild vegetables, achieving the integration of the three industries, forming the Qishan brand, and driving more Peasant workers and poor households are employed locally for entrepreneurship.
One end is connected with green water and green hills, and the other is connected with poverty alleviation. At one time, Henan was not only a beautiful tourism province with beautiful mountains and rivers, but also a poor province with a large number of poor people. It is precisely through the idea of "tourism + poverty alleviation" that it has brought about huge changes. Up to now, the province has cultivated 13 tourism poverty alleviation demonstration counties, 300 rural tourism characteristic villages, and 1034 tourism poverty alleviation demonstration households. From 2016 to 2019, the province's poverty alleviation through tourism reached 265,000 people, with an average annual income of more than 3,500 yuan.
Tianpu Township, a new county located in the old revolutionary zone of Dabie Mountain, is a traditional Chinese village and a 3A-level tourist attraction. Reporter Yu Jiaxi
Innovative tourism poverty alleviation model
Recently, a 2020 Smart Tourism Conference in Henan was held in Kaifeng, the ancient capital of the Eight Dynasties. The “Smart Tourism Poverty Alleviation Map” produced by the Henan Provincial Department of Culture and Tourism combined with Gaode Maps has really attracted attention.
This "Smart Travel Poverty Alleviation Map", led by smart tourism and driving poverty-stricken people from poverty-stricken areas, has launched the "Small Store Illumination Public Welfare Program" for 20 key counties in Henan. At the same time, Henan Cultural and Tourism Department started a special fund subsidy to take tourism as the leader and drive the surrounding small shops through the scenic spot to jointly gather wisdom for the recovery and development of the tourism industry that was hit hard during the epidemic.
Based on the “Small Store Illumination Public Welfare Program”, small shops in 20 key counties in Henan, including Song County, Ruyang County, and Lushan County, have achieved digital transformation, obtained multiple online management and marketing tools, and expanded the scope of business radiation.
Since the launch of the “Small Store Illumination Public Welfare Program” in 2019, the number of small stores in Henan province has exceeded 300,000, and the digitalization of small stores in China ranks third in the country. The growth rate of the number of exposures of small shops on the map exceeds 70%, and remote small shops in poor areas attract more and more customers.
In fact, in the practice of tourism poverty alleviation, Henan has been exploring various forms, through the promotion of rural tourism, bed and breakfast development, industrial integration, and innovative poverty alleviation models, to explore the "scenic zone village" "capable people with households" "company + farmers" "village Various successful experiences such as "tourism + public welfare" "rural tourism + education and training".
Some cities and counties in Henan with rich tourism resources, such as Lankao, Wenxian, Guangshan, Xichuan, and Lushi, clearly take rural tourism and tourism poverty alleviation as the main channels to win the hard battle of industrial poverty alleviation, and achieve stable poverty alleviation through the development of rural tourism.
According to incomplete statistics during the “May Day” holiday this year, Henan Province received a total of 16.92111 million domestic tourists and realized a total tourism revenue of 7.926 billion yuan. Revenue is 136.349 million yuan.
Achieve "Better Hometown"
Right now, the white walls and tiles in Sanhe Village, Huangzhuang Township, Songxian County, Henan Province are like a scroll of ink and wash.
"There are many mountains and stones, so climb the slope when you go out" is a portrayal of Sanhe Village. At that time, Sanhe Village was a veritable poverty-stricken village. There were 352 families scattered in 32 natural villages. The natural conditions were bad, and it was difficult to travel, go to school, seek medical treatment, and communicate. Nearly one-third of the village was poor.
In 2016, Feng Yake, a college student who returned to his hometown and started his own business, used the village’s ecological landscape to set up a sketching base, and gradually turned the poor mountain village into a hand-painted town of Huaqiangdaiwa. Zhang Zhang, a poor householder who has passed the sixtieth birthday, simply made students "models" and sat on the stone in front of the door for a while to make money. The industry "paints" a happy new life.
Who would have thought that before going to the township to cross the mountain road for a few hours, young people have left, leaving the poor villages with the old, weak and sick, and will become a well-known village of happiness. According to incomplete statistics, the number of sketches in Sanhe Village exceeded 50,000 in 2019, and the village's income increased by more than 3.5 million yuan. The arrival of young people has lifted the villagers out of poverty at their doorstep, and has also achieved a "better hometown".
Today, rural tourism is becoming an important support for "a strong agriculture, beautiful rural areas, and rich farmers", and also attracts some young people who are interested in hometown construction to return to their hometowns to start businesses. Relying on these young people, the orchards of many impoverished villages have become picking gardens, and the old rural houses have been transformed into "houses", and the beautiful rural resources have been revitalized.
At the beginning of May this year, Henan Province announced the list of 266 national key villages for rural tourism and village special villages for rural tourism in Henan Province.
"Practice shows that the development of tourism poverty alleviation can become a new economic growth point in poverty-stricken areas. Tourism poverty alleviation is like an incision and a fulcrum. While helping farmers get rid of poverty and getting rich, it also helps rural revitalization and achieves a'better hometown'." Henan Province Culture and Tourism The person in charge of the hall said that Henan will fully activate the resources of beautiful villages, promote the integration of rural areas, agriculture and tourism, and let people eat "tourism meals" at their doorsteps and head towards the wealthy road.
Yu Jiaxi