Subsidies for profit, live broadcast promotion... A series of consumption-promoting measures to help restore domestic demand
Potential release of consumption recovery
During the Dragon Boat Festival, a series of measures to promote consumption have been introduced in many places, and enterprises and businesses have also taken a multi-pronged approach. Some have implemented subsidies to attract consumers, and some have expanded sales through live broadcasts...The joint promotion of all parties has the potential for domestic demand Continuous release, the consumer market is showing vigorous vitality.
Customers returning from the food court
"Boss, let's have a bowl of refreshing cold, less ice." During the Dragon Boat Festival, the fragrance of the night market in Haiken Garden, Haikou City, Hainan Province was overflowing, and more than 40 stalls in the beverage area were lined up. Liu Min, a citizen who lived nearby, saw the opening of his favorite Qingbu Liangpu and ordered a bowl without hesitation.
In the Xiuying District Xunlili Food Street, the variety of delicious supper also attracted more and more citizens to go out to taste. "After the business resumed in March, the business gradually became normal. These days have caught up with the holidays, and people are still too busy for a long time." Chen Yili, a food street merchant, said happily.
In the past few days, Haikou Jinpan Night Market, Xunweili Night Market, Haiken Garden Night Market and other nearly 10 snack night markets have recovered significantly. Each night market has received more than 2,000 people per day.
"The business is good, and the epidemic prevention work needs to be done better." Dai Weini, deputy general manager of Xiaweili Food Street Project, said Food Street requires each store to establish employee health records and wear masks, goggles and gloves throughout the work Wait.
At the same time, in the night market in Danzhou, Hainan Province, the city's fireworks smell also attracted many consumers. "We can sell more than 100 pancake fruits in one night!" said the stall owner of "Sister Kun's Pancake Fruits" in the night market. The "good taste north side food" stall on the side advocated Ya Jing wearing masks and disposable gloves, and skillfully making fried noodles for guests. "The turnover was not high just before the operation was resumed, and now it is at least 700 yuan per day." Zhang Yajing said.
Popularity in large commercial districts restored
All commercial districts in Qingdao City, Shandong Province recovered their popularity during the festival. In the emerging Xinduxin business district, skateboarding competitions and folk music festivals are lively; in the north district of Shidong District, which has a century-old Taitung business district, promotional activities are unique.
During May and June, the Shibei District Taitung Sub-district Office and Qingdao Broadcasting Station launched the "Cloud Walk to Taitung" live broadcast event to promote merchants in Taitung commercial area through live broadcasting. At the same time, coupons were launched online to invite citizens to spend offline.
On the day of the Dragon Boat Festival, Mr. Wang took his family to the Shengjiangshan Cafeteria on Taitung Street for dinner. "A few days ago, I grabbed the coupons of Shengjiangshan in the "Cloud Tour Taitung" live broadcast, which can be much cheaper!" Mr. Wang said.
"Our '618' officially opened in Taitung on the same day, originally worried about the lack of popularity, but judging from the business conditions of the past few days, our worry is superfluous." Zhou Peng, the person in charge of Shengjiangshan Buffet Restaurant, introduced that before opening With the help of the sub-division of street service companies, the restaurant has prepared an epidemic prevention and control plan, such as entering the store to measure body temperature, implementing decentralized dining, and service staff to assist guests in taking meals.
Not long ago, Ms. Li also "grabbed" a coupon for a dim sum shop through the "Cloud Tour Taitung" live event. When visiting Taitung during the Dragon Boat Festival, she bought a lot of snacks with coupons. "Our family likes to eat this egg yolk pastry. It is a good deal to use coupons to get 30% off."
"Carrying out live broadcast promotion activities is an attempt to promote the recovery of consumption through online and offline interactions, helping the business district and merchants to increase their appeal." Xiao Li, secretary of the Party Working Committee of Taidong Subdistrict, Shibei District. It is understood that the average daily traffic in Taitung commercial district has nearly doubled month-on-month in June, and the average daily traffic on the Dragon Boat Festival has returned to the same level as last year.
The home appliance market is booming
At the Suning Tesco Baolong City Plaza store in Zhengdong New District, Zhengzhou City, Henan Province, the citizen Ms. Sun came to a home appliance store to ask about the preferential measures for the holiday. After learning that she could enjoy double discounts from the store and the manufacturer, she directly ordered a long-standing high-end washing machine. According to reports, the official guide price of the washing machine purchased by Ms. Sun is more than 13,000 yuan. After enjoying the double discount, you can save more than 2,000 yuan. "A lot of benefits." Ms. Sun said.
The sales data of Suning Tesco Baolong City Plaza Store shows that the sales of home appliances in April and May increased by an average of nearly 20% compared with previous years. The person in charge Sun Jinjia told reporters that during the Dragon Boat Festival, the store will continue to extend the preferential intensity of the "618" activity, and it is expected that sales data for the holiday will also increase year-on-year.
It is understood that the Home Appliances Benefit Subsidy Consumption Festival organized by the Henan Provincial Department of Commerce and merchants has issued a total of 100,000 coupons with a cumulative value of 8 million yuan to subsidize home appliance consumption, so that consumers can get more benefits.
Data show that in May, the sales of household appliances and audio-visual equipment in units above designated size in Zhengzhou City reached 820 million yuan, a year-on-year increase of 5.1%. Chen Pingshan, a member of the Party Working Committee of Zhengdong New District and director of the management committee of Wisdom Island Big Data, introduced that during the Dragon Boat Festival, Zhengdong New District, while doing well in epidemic prevention and control, encouraged merchants to extend business hours by conducting multi-theme cultural performance activities 1. Increase consumption subsidies and other methods to focus on stimulating consumption potential.
Automobile consumption accelerates
Many citizens came to the Auto Expo Center of Liangjiang New District in Chongqing to buy cars during the festival. Mr. Zhuo lives in Jiangbei, and came to a 4S shop of a domestic brand car to watch the car.
Two months ago, Mr. Zhuo and his wife wanted to buy a car. After a test drive, he learned the performance of the vehicle from the sales staff in detail, and placed the order within an hour.
When buying a car, Mr. Zhuo also used a 1,000 yuan coupon issued in the district. "On the day, my family and I ate a hot pot and celebrated."
Fan Zhiyuan, a salesperson at the 4S store, said: "Dragon Boat Festival holiday, there are more customers coming than usual. At most, we received 40-50 customers in one day."
The accelerated heating up of the auto market has benefited from local consumption incentive policies. In April this year, the Chongqing Municipal Commission of Commerce, the Finance Bureau and other departments jointly issued the "Notice on Encouraging the Renewal of Automobile Consumption", promulgating a financial subsidy policy, arranging 50 million yuan in municipal business development funds, Passenger car owners subsidize 2,000 yuan per vehicle purchase fee, and encourage car replacement.
According to statistics, in May, the retail sales of Chongqing's auto companies above designated size reached 8.545 billion yuan, an increase of 11.3% from the previous month and an increase of 23.7% from the same period last year, achieving a positive year-on-year growth for two consecutive months.
Yan Xu Zhu Rongpeng Wang Pei Bi Jingjin Liu Xinwu