China News Service, Ningbo, June 26 (Reporter Lin Bo) From the spring of peach to the fruitful summer, the sweet and delicious peach and the fresh and timeless combination of the Jiangnan water village form a unique tongue-in-tone charm. On June 26, 2020 Fenghua Peach Launch and Release Ceremony was held in Xikou Town, Fenghua District, Ningbo City, Zhejiang Province. Fenghua District launched a special contribution "Huanxi Fengtao", 6 588 yuan per box, each peach single fruit The weight is more than 7 two, and the price is nearly one hundred yuan.
Fenghua juicy peach. Provided by Fenghua Information Office
Fenghua juicy peach is the four most famous peach in China and the largest "money bag" of farmers in Fenghua. The total planting area of local peach is about 53,000 mu, of which more than 40,000 mu is put into production. It is estimated that the output of peach will be about 40,000 tons this year.
In order to further enhance the profitability of the peach industry and promote the income growth of fruit farmers, Fenghua District has newly created the Fenghua peach boutique brand “Huanxi Fengtao” since last year. This year, the "Huaxi Fengtao" fruit selection criteria were precisely formulated from the weight, sugar content, appearance and other indicators of the single fruit, and strict selection was adopted to ensure quality and grade sales.
Peach farmers in Fenghua pick peaches. Provided by Fenghua Information Office
Chen Miaojin, deputy director of the Fenghua District Peach Research Institute, said that this year's plum entry was earlier, and the weather forecast that the plum time will be earlier than last year.
It is understood that the peach peach season will meet the rainy season every year, and the quality of the peach is greatly affected by the weather. To avoid the impact of continuous rainy weather on the quality of the peach, this year some of the peach bases in Fenghua are cultivated in a rain-proof greenhouse to ensure the peach quality.
Peach farmers in Fenghua pick peaches. Provided by Fenghua Information Office
At present, a series of relatively stable Fenghua peaches such as "Baifeng" have been launched one after another. The "Hujing Yulu", the largest planting area in Fenghua District, will be available in early July, and the "Qionjiang Yulu" in the evening will last until mid-to-late August.
Linjia Village, Xiaowangmiao Street, Fenghua District is the main producing area of Fenghua peach.
“In recent years, the e-commerce business of Fenghua peaches has been getting better year by year. Fenghua peach farmers have organized groups to sell peaches online, which has also brought huge benefits.” Local peach farmer Lin Dongjie said that online sale of peaches The quality requirements are relatively high, "for example, the weight of the peach is more than 4 two, and the sweetness must reach twelve degrees."
"Fenghua governments at all levels attach great importance to the development of the peach industry, especially the launch of the new Fenghua peach brand'Huaxi Fengtao' in 2019." Wang Mingya, head of the Fenghua District Agricultural Product Brand Creation Center, told reporters that in order to deepen the brand image People's hearts, Fenghua District also created the official cartoon spokesperson for Fenghua agricultural products, "His name is Huan Huan, a simple, enthusiastic, open-minded, responsible agricultural innovation youth."
It is understood that in order to improve the popularity and reputation of Fenghua Peach in the domestic and foreign markets, Fenghua will also continue to hold the Peach Line World Fenghua Peach Promotion Event, Live Broadcast and Carrying Event, Fenghua Peach Tasting, Peach Music Festival, Honey Peach market and other 8 series of activities to comprehensively promote the global tourism, the peach industry to improve quality and efficiency, and peach farmers continue to increase efficiency. (Finish)