The curative department still needs standardization and refined operation
"Lu Yaguan" meets everywhere in the flowering clouds and under the powder clouds
As a group of creamy Cole duck came to you swaying, touching its soft and smooth yellow feathers, all troubles were healed instantly.
Cole Duck is a popular pet on the new website. The "Duck Pavilion" and "Duck Cafe", which are mainly interactive and group photos, have opened all over the country in a short period of time. Almost every one opened immediately became a local online red shop. At the moment when it is still affected by the epidemic, the "Lu Ya Guan" is hot against the trend, and some shops need to make an appointment in advance, or wait in line for more than two hours, and limit the length of stay. Young people discovered business opportunities and operated them, creating a new format for the entire industrial chain around the Cole Duck cafe, sales, self-media, and emoticons.
To love it, you don't have to own it. A "Cool duck fan girl" prefers to think of it as "another panda"-Yun Shang meets at any time, touches and swings offline, and always loves it in his heart. After all, the market price of Cole Duck is over ten thousand yuan, and more people do not choose to raise it. The "Lu Yaguan" just meets their needs of "touching it by hand" and retains customers through refined operations.
This is where "fans" can "duck duck"
Cuteness is the hard truth that Cole Duck has become a "new top stream" in the cute pet world. It was originally cute on the Internet.
@由老九 is one of the bloggers who showed Kel Duck on the Internet earlier. His nickname is "tree branch essence", and he has the "super power" to whistle the bird to land on him. He loves animals, and raised a variety of animals, including sheep and birds, including the Cole duck, in his hometown of Jiamusi, Heilongjiang Province.
On Douyin, he interacted with various animals in a short video circle of 3.46 million, and the most popular one was the Cole Duck: he hosted a sports meeting for a dozen Cole Ducks, and the prize was "I hug you" However, the ducks didn't appreciate it; he wanted to chat with netizens, but the Cole duck kept pecking at his mouth, as if competing for pets; the duck suddenly flew away when he was walking the duck outdoors, and he reported to the netizens when he found it. Below: "Relaxed that I brought it back, not brought it back."
Cole Duck became popular on the Internet, and "Cloud Raising Duck" became a trend. There were more than 800 million views on the theme of #柯尔鸭# on Douyin. Some netizens watched the whole process of a duck egg from hatching to birth like a drama, and actively named it, watching it grow up like its own duckling.
@Mi鸭 is exactly that. He was raised on the Internet after being caught by a certain net red Cole duck. He originally wanted to record on Douyin, but he unexpectedly became red.
@Mi鸭 said: "Meet a large number of people who like to have regrets that they want to own, but they cannot be kept for various personal reasons. I want to satisfy everyone’s likes and curiosity, and record and share the process of duck and duck incubation into small fragments. I came out and saw that everyone likes to see my ducks and ducks. I am very happy and very fulfilled."
There are more people who like it, and the need to touch it is naturally born, but the Cole Duck is an extremely rare pet and there are fewer keepers at home. Sensitive entrepreneurs found this business opportunity and hoped to introduce Cole Duck into the already mature pet-themed cafe model.
Xiya, located in Sanlitun, Beijing, is the earliest "Lu Yaguan" in Beijing. The owner Tian Xuhui introduced, "This may be the only place in Beijing where you can personally "Lu Ya"." At noon on a working day, the reporter visited and found that in the surrounding shops In most cases affected by the epidemic and the Mencora, the duck is popular. The reservation for receiving 6 batches of customers in 1 hour is full. The customers at the next time are waiting at the door.
In the pinkish girl-style decoration, customers can touch more than 10 different pets such as small sweet pigs, sheep, honey bags, rabbits, and hairless cats. The Cole Duck is the master of flowers. Young couples hold it and take selfies. The mother introduces the structure of the duck to his son. Others let the Cole Duck sit quietly on the lap and gently stroke it.
Taking advantage of the Kohl duck trend, Chen Wanqing opened a "Million Duck Shop" in the scenic area of Rizhao, Shandong. Although affected by the epidemic, there are only some locals in the scenic spot, but the appeal of Cole Duck is still amazing. The second day of opening, although there is no store information on the public reviews, many customers still learned from the circle of friends. A mother with children passing by was also drawn into the store.
The way to manage lies in precise operation
Running a "Lu duck house" is not only as simple as owning a duck.
Tian Xuhui, who has inspected many "Lu Yaguan" in China, thinks it is important to experience. This includes many details such as the interaction with animals, the decoration in the store, the quality of the photos taken, the taste of the drinks, the service and so on.
The most important thing is environmental hygiene. If the customer feels odor after arriving at the store, it will greatly affect the experience, so many small animals in the store are wearing diapers. Not only that, he asked the clerk to pay attention to hygiene at all times. If the cushions are contaminated with animal waste, they should be thrown away immediately and replaced with new ones, rather than washed and used again.
Some details are also critical. For example, shop assistants should not only guide customers and animals to interact with each other, but also care about whether customers are neglected by animals, or animals are too concentrated in one place, need to intervene in time, and help customers take satisfactory photos.
Tian Xuhui found that most of the customers of "Luyaguan" will not become "returning customers", and how to maintain long-term interaction with customers is key. Just a few months after opening, he took the initiative to add a lot of customers' WeChat, inquire about the feelings in the store and do a good after-sales service. Every night, he will interact with the likes in his circle of friends to gather popularity.
"First of all, you must be caring." Chen Wanqing believes that the way to manage is to find a balance between satisfying the entertainment needs of consumers and caring for small animals responsibly, including continuous improvement of the operating system, training of staff to maintain common sense, Create a comfortable and trendy atmosphere. She prepared a lot of props in the shop so that customers can take lovely pictures.
The little shoot claims to be the "fun girl" of Cole Duck. Every night before bedtime ritual is to search the video of Cole Duck on Douyin and Taobao. After watching for a while, you can forget the stress of work and life during the day, and then sleep with satisfaction . She didn't want to raise it. First, she was worried about not taking good care of the Cole Duck. Second, she was worried about the disposal of excreta after breeding, so she likes to "punch" various "duck restaurants."
"Duck fans" like Xiaopai account for the majority, but many people choose to raise the Cole Duck. This has become a niche trend. The people who raised the Cole Duck in the early days gradually transformed into sellers. @由老久和@Mi鸭 only started selling cole ducks of good quality after people who liked them.
Cole Duck is an extremely rare pet. @你老九 himself also stumbled upon a foreign website and introduced it with great effort. Gradually, there were more people who liked it, and some people raised the demand for feeding, and he gradually began to breed and sell the Cole Duck.
The Cole Duck is an animal with imprinting behavior, that is, the first moving object that they see after birth is recognized as a "mother", so many people who want to raise the Cole Duck choose to buy their own eggs. incubation. @小米 said, "This is more fresh and interesting than regular pets, and you can experience the fun of hatching eggs and feeding at the same time."
At present, the price of fertilized eggs of Kohl ducks is about 500-1000 yuan, the fertilized eggs with shells are about 1500-2000 yuan, and the price of adult ducks is more than 750-10000 yuan, depending on the quality of the price. @Lao Jiu revealed that he has sold more than 1,000 Kel ducks.
Has the potential to become the third most adorable pet
It is understood that the origin of the Cole Duck is the Netherlands and Japan, the original name is "call duck", the Chinese name is the Cole Duck, because the aggression is almost "zero", no teeth and no strength, no hair loss, you can train the toilet , And can fly and swim and catch fish, has the potential to become a pet for all ages.
The reporter learned that the Cole Duck industry has taken shape. Not only there are duck circles gathering related enthusiasts, but also duck food, clothes and deodorant supplies specially prepared for duck farmers. Even the Cole Duck's expression pack is exceptional. popular.
The booming Cole Duck industry has seen some chaos in the industry. A person who bought a duck egg for incubation has consulted with @由老九: Why does his duck egg show signs of shell breaking in 21 days, instead of the 26 days required to hatch the Cole duck? @由老九 originally thought it was the wrong temperature. Unexpectedly, the "duck egg" actually hatched a chicken.
"Some people are trying to get cheap, and when they import from abroad, they use informal channels, which is equivalent to smuggling." @由老九 said, there are some unscrupulous stores that deliberately sell problematic eggs, and customers find that duck eggs do not hatch after buying. Come out and have to spend again in the store.
@Mi鸭 said that there are many unscrupulous merchants with poor quality in the industry. There are even many customers who have bought Thai mini ducks (similar to the Kohl duck but the length of the duck's beak is different) or high quality products. Ducks with no sense of beauty even received ordinary ducklings or geese with a market price of only a few dollars.
The "2019 China Pet Consumption Trends Report" shows that the consumption of exotic pets has risen significantly in recent years. Players' needs are varied, and it is possible to break the traditional pattern of the pet market that mainly cats and dogs. The report also pointed out that the current main users of online pet consumption are: women, post-85/90, unmarried, college degree, etc. The common feature of pet owners is that raising pets is more of an emotional need for them.
The report also said that the connotation of the pet economy is actually a business about loneliness. With the growth of young consumers and more highly educated consumers, personalized, diversified and interesting consumer demand will further promote consumption. Upgraded development.
Cole Duck has completely changed the lives of some young people. @由九九's father once worried about his son's future and criticized him: "You can't always take a mobile phone to shoot duck eggs every day in your life?" However, the son really found a career direction by interest, and has many fans. The ducks are sold all over the country, and now we are considering building a breeding base, reducing the price and improving the quality, so that more people can own the duck.
"I hope it will become the third largest pet besides cats and dogs. When I get old and go to a pet store in any city, I can see the Cole Duck." This was born in 1994 by @由老九的dream.
China Youth Daily reporter Chen Lu Source: China Youth Daily