[Xiaokang China] Gansu held a special poverty alleviation live broadcast model desertification model change "anchor" to bring goods home

　　[Commentary] Yak beef, three turrets, Chinese herbal medicines... 263 agricultural specialties from 86 counties in 14 cities and prefectures in Gansu Province were recently "live" live broadcasted in Lanzhou, except that the e-commerce anchor used "eighteen martial arts" In addition to the promotion and sales, many county officials and the two generations of desert control representatives who represented the spirit of Babusha also appeared in the camera and brought goods to speak for local products.

　　The event was co-organized by the Gansu Provincial Department of Commerce, Jingdong, Kuaishou and other enterprises. With the theme of "Longyuan Fine Products, Goods in the World", a special live broadcast event in Gansu and the "Long Goods Online Online, Live Streaming E-commerce Helps Poverty Alleviation" campaign were carried out.

　　He Zhongqiang, the second-generation sand control person of Babusha, introduced in an exclusive interview with a reporter from China News Service that this was the first time he spoke for his hometown as an "anchor". When he saw the effect of e-commerce, he was shocked. 1. Sand control work also requires the introduction of high-quality non-polluting agricultural specialty products from Babusha.

　　[Same period] He Zhongqiang, representative of the second generation of sand control people of Babusha

　　I was shocked by the situation of e-commerce today. If you engage in e-commerce, you have to build such a good platform to let people know that now we are getting older, our third and fourth generations, then we have to This e-commerce project is going to be carried out. Let’s not stop the wind and sand. We also need to make the wind and sand effective. Let the people of all ethnic groups in the country know that the wolfberry and chickens we planted in the desert in the eight steps of sand. Now With such a good opportunity for e-commerce and such good conditions, we should launch it.

　　[Commentary] Ma Zongling, deputy head of Guazhou County, Jiuquan City, Gansu Province, has tried three live broadcasts. He admits to reporters that the effect of bringing goods is still less than that of professional anchors, but he hopes to move more people through his actions. participate.

　　[Same period] Ma Zongling, Deputy Mayor of Guazhou County, Jiuquan City, Gansu Province

　　Guazhou is located in the northwestern inland area, which has a dry and rainy climate, so we have a lot of agricultural products, which are still well-known at home and abroad, and hope that through this online sales, more people can participate in e-commerce Bringing live broadcasts on this platform can also hope that through your extensive participation, our agricultural products can be sold more to all parts of the country.

　　[Commentary] Qiu Rui, an anchor from Lanzhou, said that most of the time everyone broadcasts on their own. This time, anchors from more than ten cities can gather to strengthen the effect of mutual learning.

　　[Same period] Anchor Qiu Rui

　　In fact, I especially want to learn from each other’s local broadcasters about the experience of live broadcast and delivery. My experience is not very rich, and it is also a process of mutual learning. Our atmosphere on the scene is particularly good, and there is a hot delivery of goods. In the process, although everyone is broadcasting live to bring goods through various platforms, we can feel a particularly lively atmosphere, even the atmosphere of the live broadcast room.

　　【Explanation】It is reported that Gansu achieved e-commerce transactions of 86.1 billion yuan (RMB) from January to May 2020, an increase of 4.2% from the same period last year, of which 5.5 billion yuan was online sales of agricultural products, an increase of 6.7% from the same period last year, effectively boosting To increase farmers' income.

　　Reporter Li Yalong Xu Xue Lanzhou Gansu reported

Editor in charge: [Li Yuxin]