On June 18, ChinaNews reported on the relevant situation of the 127th Canton Fair. Ministry of Commerce spokesman Gao Feng pointed out that as of now, exhibitors have held more than 80,000 live broadcast events.
The Ministry of Commerce held a regular online press conference on the 18th. A reporter asked that the fourth day of the Canton Fair will be held. After this session was changed to full online, how active are foreign buyers? Under the new format, what new challenges do organizers, exhibitors, buyers, etc. encounter?
Gao Feng introduced that holding the 127th Canton Fair on the Internet is not only an innovative measure to cope with the impact of the epidemic and to stabilize the basic foreign trade and foreign capital, but also a practical action to maintain the multilateral trading system and support economic globalization. The Canton Fair opened on June 15th, and domestic and foreign enterprises and merchants actively participated. A group of exhibitors made full preparations before the exhibition, and adjusted marketing methods for the online exhibition mode. Some companies broadcast more than 40 live broadcasts in three days. Up to now, the exhibitors have held more than 80,000 live broadcast events. Many enterprises report that this year's Canton Fair has attracted more passengers and achieved positive results through online exhibitions and live broadcasts.
Gao Feng pointed out that holding this Canton Fair online will help more businessmen participate in the exhibition, with higher organizational efficiency and lower transaction costs. Differently, it is a brand new attempt for exhibitors and buyers who are used to negotiating deals offline. The Ministry of Commerce carried out several trainings before the exhibition. Many exhibitors and buyers participated in the online exhibition for the first time. There is a process of familiarization and blending in. They also need to gradually adapt to building trust and closing transactions through online negotiation. The Ministry of Commerce will continue to do a good job in training and guidance for exhibitors, actively invite more domestic and foreign buyers to attend the fair, optimize the functions of the official website platform, and strive to enhance exhibitors' experience and effectiveness.