Zhongxin.com, June 18th. On June 17, Zhang Jindong, chairman of Suning Holding Group, came to Nanjing Suning Xinjiekou Store, Carrefour Store and Suning Store to complete the renovation and upgrade of innovative stores. Innovation, local living services, and digital transformation have been deployed in all directions.

Zhang Jindong at Xiningkou Store in Suning

　　Recently, the "J-10%" money-saving plan launched by Suning Tesco has aroused heated discussions in the industry. Zhang Jindong emphasized during his visit to Xinjiekou Store in Suning that Suning is not fighting a short-term price war but a long-term value war. .

　　The reason why Suning can reflect the advantage in price, in Zhang Jindong's view, stems from strength. "Suning's online and offline price advantages come from a global value chain that has been cultivating for 30 years. Compared with pure e-commerce platforms, the cloudization of Suning stores not only continues to lead in service, but also makes price competition more active. A low peer in pure e-commerce is an inevitable result."

　　Suning Xinjiekou Store, known as the "China's first store" in the industry, has consolidated Suning's exploration of retail models and quality services for many years. After completing a heavy upgrade this year, it has become Suning Tesco's world's first smart life experience center. , The shop covers dozens of scene experience centers, covering nearly one hundred global mainstream brand products, including the country's first DJI SIS flagship store, Haier Zhijia Global Experience Center, etc.

　　"Gold Cup and Silver Cup are not as good as users' reputation, and user experience should be the only criterion for work consideration." Zhang Jindong emphasized to the on-site staff that Suning's service is not spoken by mouth, but must be through pre-sale, in-sale and after-sale. The whole cycle is made by every order and every user. On-site Suning executives promised, "Not only will Suning's online pricing services be better than others, but offline pricing services will also be better than others' online pricing."

Zhang Jindong walked into Suning Carrefour

　　At Carrefour stores, Zhang Jindong said that Carrefour is an important supplement to Suning's efforts to build the entire scene and fast-moving business. Since the completion of the acquisition of Carrefour China last year, Suning has continued to promote Carrefour's digital transformation, driving Carrefour to profitability. During the epidemic, Carrefour stores across the country strictly developed product quality and vigorously developed home-based services, which comprehensively protected users' food baskets. It is understood that Suning's home business includes 3c, fresh and other commodities, as well as various after-sales and life services. "In the future, Carrefour will become the "big rear" of Suning online supermarkets and Suning shops," Zhang Jindong said.

　　Zhang Jindong also revealed that Daojia's business will be vigorously promoted in more than 10,000 offline formats such as Suning.com, Suning Carrefour, and Suning Stores, giving full play to the pre-capacity of the supply chain, comprehensively subsidizing Dajia's commodity services and living services, and no subsidies are provided. There is no upper limit and no deadline.

Zhang Jindong at Suning Store

　　Zhang Jindong said that Suning Store is Suning's innovative Internet platform for the development of the "store economy" and Suning's core strategic project of unwavering development. Suning will vigorously develop the Suning store business and realize the layout of 10,000 stores as soon as possible. Suning will not only subsidize the development of Suning stores for a long time, but also fully empower the overall supply chain capabilities of commodities, logistics and after-sales to the development of Suning stores.

　　Since this year, the fully open franchise model launched by Suning Store has attracted many partners, which fits Suning's strategic orientation of opening from 1 to N in 2020.

　　During the shop tour, Zhang Jindong repeatedly emphasized that the service and experience of the user should be the ultimate. "Suning's global value chain capabilities must be reduced to affordable prices and quality services for users, and the service and experience should be done Extreme."