Bic strengthens its leadership in the pocket lighter market. The French giant of disposable pens and razors has entered into exclusive negotiations to acquire the Breton manufacturer of lighters Djeep, he said in a statement. BIC offers to pay "40 million euros, to which would be added a price supplement to be paid according to the growth of future sales of Djeep," he details in his press release. The acquisition is expected to close in the third quarter of 2020.
"This acquisition project aims to strengthen BIC's position on the market for pocket lighters," explains the French stationery giant. Djeep, a company founded in 1973 and specialized in decorated lighters, has a factory in Guidel in Brittany. The company generated revenue of 14 million euros in 2019, mainly in Europe.
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