Beijing restaurant chain to survive: once almost got out of the mortgage house loan
China-Singapore Jingwei client, June 18th (Fu Yumei Luokun) "Recent sales have almost recovered recently, and the epidemic rebounded and fell down all of a sudden." Liu Qinggang, the founder of Pirate Shrimp Rice, accepted Zhongxin Jingwei The client said in an interview.
Photo of the new Jingwei Fu Yumei in the picture of Pirate Shrimp Rice Store
On the evening of June 16, the emergency response level of major public health emergencies in Beijing was raised to second level, and measures such as unnecessary non-meal gathering were proposed. In addition, Beijing's newly diagnosed cases are all related to the wholesale market. The recurrence of the epidemic affected not only the business of the catering industry, but also the food circulation.
Facing the second shock, Liu Qinggang said that he was no longer overwhelmed as he did during the Spring Festival. "We started the emergency plan last Saturday, and on Sunday everyone resumed their work during the epidemic."
Sales fell by 20%, focus shifted to takeaway
According to Liu Qinggang, the Pirate Shrimp Rice, which was established in August 2015, has 42 stores in Beijing so far. "At the lowest time during the Spring Festival, we had less than 100,000 daily sales a day. The amount was between 400,000 and 600,000. At that time, dine-in food was basically gone, so we adjusted our focus to vigorously develop takeaway. Slowly, takeaway was restored to 20%-30% of the same period last year, until last month (sales ) Basic recovery, even higher than the same period last year." Liu Qinggang said.
Shop assistant taking photos of the new Jingwei Fu Yumei
Recently, affected by the Beijing epidemic, the takeaway sales data has dropped by another 20%. Liu Qinggang believes that this will not cause a fatal blow to the survival of the brand.
On the afternoon of the 16th, Sino-Singapore Jingwei reporter came to a pirate shrimp canteen restaurant on the fifth floor of Beijing Heshenghui Plaza. The staff in the mall is sparse, and there is no customer in the dining area on the fifth floor. Song Qifang, the head of the Pirate Shrimp Hotel, said that since the Beijing epidemic rebounded last weekend, the lively shopping mall that had already been restored was once again deserted, and the turnover of the store was accompanied by the drop in passenger traffic.
No one is in the store
"One day is less than one day." Song Qifang said that although the day is not over, she foresees that the overall earnings for the day are not good. However, because she has already experienced the test of the epidemic, she said she was calm about the change. "Maybe after the outbreak of the epidemic, we don't want to eat anything outside again. This kind of mentality is normal."
As Liu Qinggang said, their focus today is on takeaways. On weekdays, the busiest time is from 10:30 to 1:30 every day, and there are more than 200 take-out orders. All five employees in the shop are in charge of the process of takeout, packaging and packaging.
Employee prepares the new Jingwei Fu Yumei photo
Since the Spring Festival, Song Qifang's biggest feeling is that the ratio of dine-in and take-out in the store has changed significantly. "Before the epidemic, the ratio of dine-in and take-out in our store was about 4:6 on weekdays and about 5:5 on weekends. After the outbreak, it became 1:9 to resume dine-in. The situation in these two days is more obvious. Almost all takeaways."
Within one hour of the arrival of the reporter from China-Singapore Jingwei, no one from 54 seats has been in the restaurant. Only the takeaway hurriedly took the packed fast food on the table in front of the store. During the interview, Song Qifang's mobile phone also continuously sounded "prompt for new orders."
New Yuwei Fu Yumei in the contactless food delivery
Store Prevention and Control Upgrade
At present, the challenges facing catering companies are not limited to changes in turnover and models. According to the epidemic report on the evening of Beijing on the 16th, many cases of Beijing diagnosed with new coronary pneumonia came from catering-related work, including restaurant chefs, side dishes, and buyers.
At 4:00 pm on the 16th, Song Qifang and the staff in the store did nucleic acid detection according to the arrangement of the mall. When they left the store, the employees of other stores came to help fill the seats, and there was no such thing as the "pass of business due to nucleic acid detection" reported online. According to her understanding, the catering staff of the entire mall will be tested in batches.
At the 119th press conference of the Beijing New Crown Pneumonia Epidemic Prevention and Control Work, Chen Yankai, deputy director of the Beijing Municipal Market Supervision Administration, introduced that on the evening of June 15, the municipal party committee and the municipal government deployed overnight to coordinate the mobilization of the city’s market supervision and health , The commercial departments and the forces of various districts, to carry out environmental killing work on the city's farmers' market and catering service units (including unit canteens) that have resumed production and production. At the same time, a major food safety inspection was carried out, and the law enforcement inspection was comprehensively strengthened around the two aspects of food producers' purchase inspection and hygiene management.
As the prevention and control of the Beijing epidemic has been upgraded, the prevention and control measures in the store have become stricter. Song Qifang introduced that the store has taken measures in strict accordance with the requirements. The entrance has scan code, temperature measurement and registration areas; the store is restricted in flow and does not accept dinner; the isolation table is set between the diners; the store is sterilized 4 times a day; the take-out contactless handover, etc. .
Photo courtesy of respondents in the Pirate Shrimp Restaurant
"We have started the previous emergency plan now, report it every day, and do the same thing again," Liu Qinggang said.
The diners who enter the store need to register the temperature measurement respondent for the picture
In addition, Liu Qinggang also said that it has recently conducted a self-examination of supplier channels to rule out the intersection with the Xinfadi market. "We purchase ingredients through the Shuhai supply chain. From the beginning of the brand's creation, we purchased through this supply chain. We did not purchase from the new market or the epidemic market."
Desperately "live"
For the future, Song Qifang believes that its stores need to observe for another 7 days to know how much impact. But she said she was ready.
Liu Qinggang said that the most difficult period has passed. "In the first three months, the pressure on the capital chain was particularly high. I applied for a loan with my partner and mortgaged the house. It was gradually flat in April and improved in May. If it was like January and February, the cash flow continued to lose money. The pressure is also very great. As long as we do not continue to lose money, we have great hope."
During the epidemic, pirate shrimp rice did not lay off staff. "After the Spring Festival and before the official opening, we neither encouraged nor refused employees to come back. Employees who are willing to walk with the brand come back. This part accounts for about 50%. All of them are arranged for work. Those who do not return, we also leave him a place. Gang."
However, under the pressure of cash flow, the pirate shrimp rice also chose to close the store in the face of a store with a rent of more than 100,000 yuan a month and low passenger flow.
"Because we are all small shops, it is difficult to make money, but the loss is fast. During the epidemic, our headquarters staff was reduced by 50%, but the salary of the front-line employees did not move." Liu Qinggang said.
At present, he believes that the most important thing is that the epidemic can be gradually controlled, and he also hopes that the government can increase support for SMEs. "It is best if the bank can provide low-interest or even interest-free loans, but it is still difficult to implement to the implementation level." (Zhongjing Jingwei APP)
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