"Sanrio" to change president for the first time since founding Rejuvenated from 92 to 31 years old June 12, 16:46
Sanrio, which deals with character products such as “Hello Kitty”, was founded by President Shintaro Tsuji, who became the chairman with representative rights. I decided the personnel to make.
Mr. Shintaro has been the president of the gift product planning and sales company in 1960, and has been the president for 60 years, and has expanded the character business to Japan by developing "Hello Kitty" with a cat motif overseas. Permeated
It is the first time Sanrio has changed president, and Shintaro is expected to continue to operate as chairman with representative rights even after he retires. This appointment will take place on the 1st of next month.