【Commentary】In recent years, health food advertisements on the market have often exaggerated and misled consumers. Many elderly people believe that advertisements bought health products for treatment but delayed the condition. So how should consumers identify false advertising? On June 10, at the Chaoyang District Market Supervision Bureau in Beijing, a lively live cloud classroom was being opened, and the staff used specific case demonstrations to teach consumers how to identify false advertisements and avoid falling into the consumer trap.

　　[Live Lesson Screen] Gong Jie, Keynote Speaker, Advertising Department, Chaoyang District Market Supervision Bureau, Beijing

　　This is a sample of an advertisement for health food. There is a particularly important label in the lower right corner. I will read to you that health food is not a medicine and cannot replace medicine to treat diseases. If the word "treatment of a certain disease" appears in our health food advertisement, then this advertisement is definitely illegal. Please also buy this kind of goods with caution.

　　【Live Lesson Screen】Jia Xiran, Lecturer, Advertising Section, Market Supervision Bureau, Chaoyang District, Beijing

　　Some netizens asked some simple questions, we are here to give you a simple interpretation. Those people who are more concerned about health foods. When you are going to take health foods, I suggest that you log on to the website of our State Administration of Market Supervision, go to some function introductions in the approval document for health food advertising review, and make a query, then According to its function, choose the health food carefully according to some of your own situation.

　　[Explanation] The relevant person in charge said that such live broadcast courses will continue until the end of 2020, and more than 20 sessions will be opened. The content includes teaching consumers how to identify false advertisements such as cosmetics advertisements, promotional advertisements, and webcast advertisements.

　　[Same period] Chen Xiaozhe, Chief of Advertising Section, Market Supervision Bureau, Chaoyang District, Beijing

　　The most popular one is 140,000 people (watching). Our participants can ask questions on the spot anytime and anywhere, and we will answer them on the spot. Make a consumption reminder for consumers to protect their legitimate rights and interests.

　　[Explanation] At the same time, Chen Xiaozhe also reminded consumers that the current live broadcast and micro-business sales are becoming more and more popular, and various types of publicity advertisements are emerging. Consumers should make rational judgments when purchasing products.

　　[Same period] Chen Xiaozhe, Section Chief, Advertising Section, Market Supervision Bureau, Chaoyang District, Beijing

　　Is the packaging of the product very regular? Whether the production standards stipulated by the state on the second package and the basic information such as factory name, factory address, and telephone are not true, legal and effective. For "three products, one machine", medical drugs, and some special formula foods of health food, we can check the advertisement batch number through the website of the relevant health committee and the website of the State Drug Administration. If the content of these batch numbers can be found and match, then it can ensure that its products are genuine, legal and effective, and can be produced and sold.

　　Liu Xuanting reports from Beijing

Responsible editor: [Luo Pan]