China News Service, June 10, June 9th, the Chinese online education institution "Who Learn from" held a press conference in Beijing with the sixth anniversary of its establishment and "Learn from Who Open Classes • New Definition Online Live Big Class" Press conference.
With whom to learn the founder, chairman and CEO Chen Xiangdong
After 6 years of entrepreneurship, he changed from the “O2O” model of the year to a bet on the K12 online education track, achieving a profit while simultaneously focusing on the online live big class model, breaking the “one-to-one education” trend in the industry at that time Limitations. At the same time, the founder Chen Xiangdong also led with whom to learn to redefine the online live big class, injecting new ideas into online education.
"Technology Redefines Online Education"
Who to learn from Founder, chairman and CEO Chen Xiangdong has been a teacher for many years and knows the importance of a good teacher to students. He always believes that what he learns from is to use technology to make extremely scarce high-quality educational resources cover as many children as possible.
"The best way to change fate through struggle is to allow everyone to receive the best quality education." Chen Xiangdong said at the press conference.
With whom to learn on the "big class mode" and then superimpose the "online live broadcast" function, through the Internet, a high-quality teacher can teach thousands of students, or even tens of thousands of students. This can effectively dilute costs, increase gross profit margins, and generate powerful economies of scale.
In order to ensure the quality of the courses, the online live large class with whom to learn, adopts the "famous teacher teaching + double teacher tutoring" mode, each class is equipped with a main teacher and a certain proportion of tutors. The two have both division of labor and cooperation. After the division of labor, the focus is more, and the concentration improves the quality. The dual-division model can improve efficiency and maximize their respective values. The company's increasing revenue data year after year proves the correctness of Chen Xiangdong's "online live streaming class" decision.
Chen Xiangdong said that who he learned from was once the industry leader who newly defined online live streaming classes, and today, the company wants to redefine online live streaming classes. "We hope that in the end, students and parents will feel one-on-one and personalized."
It is understood that three major innovations are being promoted in the field of online live large-class courses with whom to learn: technological innovation, educational innovation and conceptual innovation.
Chen Xiangdong said, with whom to learn to increase investment in technology. In the first quarter of this year, the company's R&D expenses reached 100 million yuan, and in the next two to three quarters, the company's R&D spending will continue to rise steeply. It is expected that by the end of this year, there will be more than 2,000 R&D personnel on content, technology and products.
Chen Xiangdong also said that online education is in a once-in-a-lifetime opportunity. The data we see today is that more and more parents in China are beginning to believe in online education and are beginning to try online education. More and more talents have joined the industry.
The new project of Hundreds of Literacy Classes is launched
In order to build a better and richer diversified learning platform, with whom to learn for the first time, the new project "Hundreds of Literacy Classes" was released, aiming to continuously output high-quality curriculum resources that "ignite interest, broaden horizons, and shape personality" for primary and middle school students nationwide , Comprehensively improve the comprehensive quality of contemporary youth, and cultivate children's diversified development.
According to the requirements of the "Core Elements of Chinese Student Development" proposed by the Ministry of Education in 2016, from the three aspects of "independent development, cultural foundation, and social participation to train fully-developed talents", with whom to learn to launch the "100 Family Literacy Course", will Quality education is disciplinary, and cultivates children's ability of "four physical diligence, grain distribution, knowledge of astronomy, and geography".
The course will invite well-known people from all walks of life to teach online, and provide students and parents with a rich series of literacy courses in the form of human history, appreciation of famous books, mathematical thinking, social communication, and family education. At the same time, the course will rely on advanced media and synthesis technology to enhance the artistry and interactivity of the educational process. The background will simultaneously record learning data and provide real feedback on the quality of learning to provide students with high-quality and efficient online education courses.
It is understood that who learned from was founded in 2014 and successfully landed on the New York Stock Exchange on June 6, 2019, becoming China's first K12 online education institution listed in the United States. Who to learn from has become the world's largest online education institution with a market value of 9 billion US dollars.