(Fighting against New Coronary Pneumonia) Seeking change in the epidemic of service industry: format transformation "calling for" digital innovation

  China News Agency, Chengdu, June 9 (Yue Yitong) Sichuan Service Industry Development Conference and supporting activities were held in Chengdu from 8 to 10. A number of industry "big coffee" pointed out that affected by the new coronary pneumonia epidemic, the service industry has accelerated into a new stage of transformation and development. It is necessary to seek change in the "epidemic" and realize "overtaking on corners" through digital innovation.

Data map: Citizens are scanning the code to enter the restaurant. Wang Fangshe

  According to data released by the National Bureau of Statistics of China, in the first four months of this year, while the total retail sales of consumer goods fell by 7.5% year-on-year, the online retail sales of physical goods increased by 8.6%, accounting for 24.1% of the total retail sales of consumer goods. The service industry has become the largest industry in the Chinese economy.

  During the epidemic, the traditional service industry represented by catering and tourism once experienced a "cold winter", while new service industries such as games and takeaways have achieved "contrarian growth", and the Chinese people's digital consumption capacity is greatly improved. In the view of Fang Jiansheng, vice president of Alibaba Group, the digitalization process of the service industry was hit by the "fast forward button" due to the epidemic situation.

  Fang Jiansheng said that the service industry plays an important role in stimulating domestic demand. Online grocery shopping and medicine purchase have become new needs. Whether it is a small shop, museum or star hotel, the "online" demand of merchants is becoming stronger and stronger. A large number of SMEs are eager to quickly improve their digital capabilities. "The life service industry is showing new changes, and the new digital infrastructure is recognized by more businesses."

  By the end of 2018, the number of Chinese SMEs had exceeded 30 million. Pan Hua, vice president of Tencent Group, believes that as a micro-foundation of industrial transformation and leap, whether SMEs can achieve digital transformation has become the key to China's international competitiveness. She said that during the epidemic, digital life was popularized, and various demands for digital technology were activated. Although SMEs in the service industry were affected, they should also see new opportunities and use digital innovation to open up new developments.

  "The epidemic has brought a crisis test to the company and brought about a change in vitality. The company's development model has to be upgraded." Shao Zhidong, executive director of Haidilao International Holdings Co., Ltd., said that currently more than 700 stores in Haidilao have resumed business in China. In order to effectively reduce the contact between service personnel and customers, some Haidilao stores use robotic meal delivery services and rely on the Internet to strengthen online sales. "The traditional catering industry should actively innovate consumption growth models, promote new technologies, continuously strengthen the innovation of consumption patterns, consumption scenarios and consumption formats, and promote the formation of a new catering trend under the new normal."

  "Traditional concerts can only serve a few hundred people, and transferring to online can bring hundreds of millions of views, greatly reducing the marginal cost." Chi Yufeng, chairman of Perfect World Holdings Group Co., Ltd., said that digital efficiency, Intelligent upgrade is the key to the future development of the enterprise. Digitalization can overcome the shortcomings of traditional service economy inefficiency and achieve efficiency improvement, while intelligence will promote service industry scale efficiency and industrial upgrading. "In the'post-epidemic era', China's economic and social order is gradually recovering. Innovative growth calls for new momentum. The high-quality service industry is facing new opportunities and showing new development trends."

  According to He Dengcai, vice president of the China Federation of Logistics and Purchasing, as a basic and leading industry in the service industry, the epidemic has put a greater test on the transformation of the logistics industry and should accelerate the intelligent transformation and upgrading of the logistics industry. He suggested developing a new generation of information networks, expanding 5G applications, building data centers, and promoting the interconnection and sharing of logistics information. At the same time, combined with new infrastructure and new urbanization construction, the county, township, and village logistics distribution systems will be improved to form a convenient and efficient agricultural product import. A network of urban and industrial products going to the countryside. (Finish)