China News Network May 22 Zhang Jindong, deputy to the National People's Congress and chairman of Suning Holding Group, said on the 21st that Suning will combine its own development experience and make efforts in three aspects to fully support the rural revitalization.
Zhang Jindong pointed out that first of all, it is necessary to use digital technology to promote the upgrading of the agricultural industry. Through data analysis of front-end market demand, the industrialization development of agricultural products, handicrafts and other manufacturing industries should be reversely promoted, and various characteristic production bases that meet market needs should be cultivated.
Secondly, it is necessary to promote the brand development of agricultural products through the Internet platform. Through opening up various online and offline platforms for agricultural product sales, create a never ending agricultural product trade fair, realize the agricultural product brand upgrade, and truly create rich farmers. At present, Suning has launched more than 400 Chinese characteristic pavilions mainly selling local agricultural products and handicrafts, which is the specific practice of this method.
In addition, it is necessary to promote the upgrading of rural consumption through new formats and export the full-chain retail capacity to the rural market, so that consumers in the rural market can also enjoy high-quality goods and convenient services. Zhang Jindong said: "Suning Retail Cloud has become an important force for upgrading the market status of counties and towns. Up to now, nearly 6,000 stores have been developed. In the future, we hope to achieve the scale of 100,000 stores and help rural areas by activating the vitality of the rural consumer market. Revitalize. "
It is reported that around the fight against poverty and the promotion of rural revitalization, Zhang Jindong also submitted a proposal to the National People's Congress this year, suggesting multi-party linkages, so that more young people can become the main force of rural revitalization, and support the C2M model, featuring online and offline The development and construction of rural production bases that integrate as the main sales method.