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Tech companies continue to gallop through the stock markets in the United States, apparently immune to the pandemic. Facebook stocks hit an all-time high on Wall Street on Wednesday at $ -230.75 - spurred by the birth of Facebook Shops , a tool that will make e-commerce easier for millions of businesses through their social media. Analysts believe the move could provide an additional revenue stream of more than $ 30 billion for the Silicon Valley giant.

The process, "easy and free" , according to the description of its creators, will allow all kinds of companies to have an ecommerce service on Facebook and Instagram simultaneously, with the possibility of creating different product galleries within the same page and start generating money online instantly.

"Right now, many small businesses are suffering, and with the closure of many stores, more people are looking to put their businesses online, " the company said in its presentation. "Our goal is to make shopping seamless and empower anyone from a small business owner to a global brand to use our applications to connect with customers."

Morgan Stanley believes that the implementation of such a tool could put Facebook to compete with Amazon and Google . In an investor report, they say they perceive it as a multi-million dollar opportunity, a conclusion similar to that of Deustche Bank. "We believe Facebook Shop could generate a $ 30 billion revenue opportunity through a combination of transactional and advertising revenue," they state in a report.

They are backed by an active user base of over 2.6 billion on Facebook, the world's most powerful social network, and another 1 billion people on Instagram, the alternative that Mark Zuckerberg acquired in 2012 for $ 1 billion.

Before Shops, Facebook already had a Marketplace, an online marketplace for services and sales of new and used products. Instagram, meanwhile, allows the user to buy products through ads. This, however, is more ambitious and a step that Zuckerberg believes will "not solve all the economic damage" suffered by thousands of businesses worldwide, but that it will continue after the pandemic as the option of electronic commerce expands.

"I think we will continue to live our lives online and that we will do more business on the internet," said the founder of the social network. Dan Levy , vice president of Facebook, clarified that they will charge a small commission for the service but that the highest income will come from the traffic generated by the idea.

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