China News Service, Beijing, May 19 (Reporter Li Xiaoyu) China's online sales of agricultural products in 2019 are close to 400 billion yuan, driving the increase in income of more than 3 million poor farmers. Chen Jin, director of the Modern Service Industry Research Center of the University of International Business and Economics, said in an interview with China News that China should further improve the development of rural e-commerce and drive agricultural products to the international market.

  Chen Jin believes that China has formed a unique rural e-commerce economic model. On the one hand, agricultural products are connected to production and sales through e-commerce and sold to cities, increasing farmers' income, improving the lives of urban residents, and developing the rural economy; on the other hand, online shopping has become a new consumption channel and shopping method for farmers. Many commodities enter the countryside through e-commerce, which improves the living standards of farmers.

  He said that the rural e-commerce economy is bringing a series of positive changes to China's agriculture. Thanks to rural e-commerce, the sales channels of agricultural products are increasing, the product development capabilities are improved, and the production and marketing docking is more efficient, which promotes the development of agricultural production scale, quality standardization and quality traceability systems. In addition, many e-commerce cooperatives have been formed in rural areas to promote the development of agricultural production towards the enterprise.

  It is worth noting that during the epidemic, live broadcast e-commerce in rural areas was unprecedentedly hot. County heads, town heads, internet celebrities, and the "Big V" all started the "carrying mode". Analysts believe that the momentum of rural e-commerce "blowout" will not slow down as the epidemic is controlled, but will continue for a long time.

  Chen Jin said that improving the quality of agricultural products and creating agricultural product brands are the focus and difficulties of China's rural e-commerce development. In the future, we should actively cultivate regional public brands and logo products, improve the network infrastructure and agricultural product supply chain service system, optimize the rural e-commerce service system, support the innovative development of new e-commerce models and new formats, cultivate rural e-commerce talents, and improve rural electricity. The level of commercial development has driven agricultural products into cities across the country and into the international market.

  He said that China should also promote the large-scale development of the agricultural economy by building a cluster of e-commerce industries around rural characteristic industries, perfecting the e-commerce industry ecosystem, and improving the level of industrial e-commerce.

  Previously, Vice Minister of Commerce Wang Bingnan had stated that in view of the current problems of rural e-commerce such as poor industrial supply chain level, high logistics costs, and lack of talents, various measures will be taken to solve them, including increasing the number of migrant workers and college students returning to their hometowns. Training efforts to return to the hometown and re-employed soldiers to build a rural e-commerce team; guide rural commercial enterprises and e-commerce in-depth integration, support circulation enterprises to carry out third-party distribution services in rural areas, and build an online and offline integrated rural modern distribution network. (Finish)