Officials of the retail outlets in Dubai have reported allocating certain display areas for local agricultural products, especially organic ones, noting that this initiative aims to support the direct marketing of these products, and to give them priority in the promotion operations of the ports through the platforms designated for them.
They told «Emirates Today» that the initiative included putting up signs to guide shoppers on these products, and the ability to distinguish them from imported products easily, stressing the constant search for opportunities to support UAE agricultural products.
Support and promotion
In detail, Abdul Hamid Al Khashabi, the markets spokesman for the Markets Group, affiliated to the Dubai Government Investment Corporation, said that the group's outlets have recently implemented several initiatives to allocate display areas for local farm products, especially organic agricultural products, in order to support policies Direct marketing of these products and promoting them in the outlets on a large scale, while giving preference through the promotional platforms dedicated to those products, compared to the regular imported products.
Al-Khashabi added that placing informative signs for consumers on the platforms to indicate that they are products from local farms, and distinguishing them through the phrase "our farms products", comes within the promotions that the outlets are interested in to support the promotion of the local product and give it priority.
He also mentioned that one of the group's initiatives was to launch the "Harvest Festival" event to shed more light on the harvest of local farms.
Direct marketing
For his part, the CEO of the "Union Cooperative", Khalid Hamid bin Dhiban Al Falasi, said that the "cooperative" outlets allocated specific areas for the products of local farms, especially organic ones, while displaying them on display platforms and placing signs that show that they are produced by local farms, and that With the aim of direct marketing of local agricultural products.
He pointed out that the «cooperative» deals with multiple local farms for organic products according to supply contracts with them, which contributes to providing distribution channels for the products of those farms continuously, pointing out that the “cooperative” is constantly looking for opportunities to expand in support of the promotion of UAE agricultural products, in a way that enhances The growth of the local farm business, and increases its sales in the markets.
Priority
In turn, the General Manager of the Emirates Cooperative Society, Mohamed Youssef Al Khaja, stated that the “Tawuniya” launched a period of initiatives in its outlets to allocate display areas for local agricultural products, while giving them priority and preference in promotions in the outlets, and putting up signs indicating that these types are produced by Emirati farms And what guides shoppers to those products, and the ability to distinguish them easily, which supports the widespread marketing of these products.
Al Khaja said that allocating spaces and display platforms for local agricultural products focuses heavily on organic products, which are distinguished by a number of Emirati farms, which produce different varieties of that quality.
Small Projects
The general manager of the Emirates Cooperative Society, Mohamed Youssef Al Khaja, said that the “cooperative” gives priority to the products of small projects, whether in the agricultural or food products sector in general, through the advantages of the display platforms, in addition to discounts on the introduction of products to the outlets.
He stressed that the "cooperative" is continuing its initiatives, and is looking for any additional opportunities to expand in the operations of supporting Emirati products and expanding the scope of their marketing, in order to support the food security system in the country, through the development of local farms and enterprises.