(Fighting against New Coronary Pneumonia) Visiting "Taobao Village" in Western Hubei: Live Aunt Brings Goods
China News Service Shiyan, May 14 Question: Visiting "Taobao Village" in Western Hubei: Aunt Live with Live Delivery
Author Zhang Chunbin Yang Hongxia Zhu Chang'e Hu Chuanlin
Jianchi Countryside Village, Yunxi County, Shiyan City, Hubei Province, is known as the first "Taobao Village" in the mountainous area of northwest Hubei. In 2014, the village was designated as a key poor village. Among the 339 villagers, there are 617 households in 179 poor households, and the incidence of poverty exceeds 40%. In the battle against poverty, the village tapped the local turquoise resources and vigorously developed e-commerce to alleviate poverty. In 2017, the entire village was selected.
At present, there are 139 households in the village with nearly 700 people engaged in e-commerce, and more than 500 online shops have been opened. In 2019, the village's sales exceeded 200 million yuan (RMB, the same below).
The reporter drove to "Taobao Village" on the 13th and saw one step at a time: Tanabata Cultural Corridor, Jinniushan Park, Taobao Tourism and Cultural Park, Taobao Village Folk Culture Museum, Songshi Alley Street ...
Take the lead in using 5G network
Zhong Lei, a university graduate, is on the live broadcast. Photo by Yang Hongxia
"Everyone takes a closer look. I have 100% raw ore in my hand. The color of this cut surface is very blue. It can be used as beads or for fun ..."
In the early summer season, Bai Huizheng, a village in Xiaying, is in the e-commerce poverty alleviation center of "Taobao Village". Netizen Jiang Chunli, in her 30s, is carrying goods live on the camera.
Jiang Chunli still remembers that before 2010, she took her mobile phone back to the village, but it became a decoration. There was only a signal when the mobile phone was close to the door beam. After making a phone call, she had to climb to the top of the back mountain.
In just a few years, this key poverty-stricken village surrounded by mountains became a "Taobao Village", and now it is the first to use 5G networks.
In the early spring of this year, Jiang Chunli and her husband Huang Hai have been making live sales at Wudang Square in Shiyan City. However, affected by the epidemic, after the Spring Festival, the couple did not go back, but stayed home to broadcast the goods. "The 5G network in the village is flying fast! I don't want to go back." Jiang Chunli said.
Today, Jiang Chunli and her husband Huang Hai set up a live broadcast team at the e-commerce poverty alleviation center, with a daily sales amount of nearly 100,000 yuan.
Among the 12-person live broadcast team, there are local villages, neighboring villages, poor households, and Guizhou people. They are all affected by the epidemic and chose to start a business together with the Huanghai couple.
The leader of "Taobao Village"
The foreign daughter-in-law Liu Ling is on the live broadcast. Photo by Yang Hongxia
Villager Jiang Jiaming originally worked in the turquoise business in Lhasa, Tibet. In 2011, he aimed at the business opportunity of turquoise rich in Yunxi. He first returned to the village to open an online store. In 2013, his sales exceeded 500,000 yuan.
Under his leadership, by 2014, Xiaying Village had developed more than 60 online stores. At the end of the year, the village was awarded the title of "Taobao Village". In 2017, Jiang Jiaming was awarded "Outstanding Leader of Taobao Village".
In July 2019, Zhong Lei, who started a business abroad, returned to the village to do a live broadcast, with a half-year sales of 1.18 million yuan. Zhong Lei recalled that when he graduated from college in 2009, the village of Xiaying at that time was remote and closed. It was a dirt road from the village to the market town. It was less than 3 meters wide.
With the advent of the Internet era, "Taobao Village" gradually became popular. On December 24, 2019, the main person in charge of Yunxi County Party Committee and County Government went to the site to work, and the County Commerce Bureau coordinated the telecommunications company to open a 5G dual-1000-speed telecommunications network for Xiaying Village.
"It has changed a lot in the past few years!" Zhong Lei sighed, and the village built up a lot of buildings; the road to the market town has been built into an asphalt road, 7 meters wide, and the full name is "Taobao Avenue".
Rural aunt becomes "net celebrity"
In the business hall of the village's e-commerce poverty alleviation center, villager Guo Mingfeng is playing with his mobile phone, taking pictures and uploading pendants, and is proficient.
Guo Mingfeng is 51 years old this year. Her husband is ill and his two children are studying. The source of income is a few acres of slopes. In 2014, he was designated as a poor household.
In 2015, she, who didn't know how to use a computer, shouted to open an online store with the villagers. But Guo Mingfeng did not go to school and could not understand a few words. At first, everyone thought she was just talking. Unexpectedly, she really bought a smart phone, from playing WeChat to bringing live goods. In recent years, her annual sales have exceeded 300,000 yuan, and she got rid of the poverty hat in one fell swoop.
"How to do Weishu without literacy?" Guo Mingfeng smiled at this: "I honestly told the client that I can't type. If you want anything, just send the voice, and we will communicate with each other." Won customers.
Jiang Lijun, a villager in his 50s, has only a primary school education and usually does not like to talk. He used to do offline sales before. After the opening of the 5G network last year, he also started live webcast. He turned to the camera every day and used his unique online language to become "Uncle Net Red" in one fell swoop, with an annual sales income of more than 1 million yuan.
The changed concept of "Internet"
The e-commerce poverty alleviation center in Xiaying Village also displays a variety of agricultural specialty products throughout the county. There are 8 live broadcast rooms where villagers can broadcast and promote their products.
Under the influence of the epidemic, consumer demand has shifted from offline to online, which has also brought development opportunities for emerging formats such as "Taobao Village" live broadcast.
The villager's online shop has an annual sales of 23 million yuan. At first, he tried to live-broadcast and sell local chickens, catching and broadcasting live in the chicken pen, and the effect was unexpectedly good. After tasting the sweetness, he began to broadcast and sell Yunxi's local specialties, including tea, gastrodia, egg, and vermicelli, following the seasons, and what to sell.
Today, the whole village has not only attracted foreign daughters-in-law, but many girls who have been married outside have also returned to the village to start businesses. Wang Hui, 36, returned to the village a few years ago to participate in the Tanabata Beauty Tea business project. Now she has mastered the tea ceremony and promotes the production and processing of tea in the village online and offline, with considerable income.
"The villagers are rich, and we must make the village beautiful." Liu Tingzhou, secretary of the party branch of Xiaying Village, said that in order to protect the green water and green mountains, private mining of turquoise mines has been banned. The village will be dominated by the e-commerce industry, supplemented by rural tourism, and supplemented by business incubation. The village will be built into a beautiful village integrating tourism, village picking, folk experience, and e-commerce demonstration.
Zhang Tao, secretary of the Yunxi County Party Committee, said that the Internet has stirred up the villagers ’wallets and changed the villagers’ concept. He believes that the key to poverty alleviation lies in "supporting the mind" and "supporting intelligence". As long as the vast numbers of poverty-relief workers and the objects of poverty-relief are willing to accept new things, learn new knowledge, and accept new concepts, they can remove the roots of poverty and eliminate poverty. (Finish)